1. CustomerCount
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Authenticated
Measurable
Continuous
Customizable
Survey
Improving
Profit
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2. Sales Experience
Prospects, buyers and tour-no-buy have the opportunity
to tell you their exact thoughts on why they purchased,
why they did not purchase and whether or not they
would purchase.
Used as a tool for ”re-marketing,“ training, product
and presentation evaluation, along with compliance
adherence, your marketing and sales professionals will
be more efficient in tracking lead sources, ensuring the
effectiveness of the type of lead, and determining the
profile of the tour-no-buy prospect.
— Post tour feedback.
— By site, salesperson, tour source or any
segmentation of interest.
— Measure price/value perceptions, better
target post tour follow-ups, compliance,
obtain referrals, salesperson and more.
Customer Count
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3. Contact Experience
How do your customers feel when they get off the
phone with your company representative? Have
they been treated with respect? Were their questions
answered? Did they get what they wanted? These and
other customer experience issues can be tracked
down to the service representative level and used to
accommodate one of the most important interactions
your customers can have with your resort.
— Immediate feedback on customer
interactions.
— By site, representative/supervisor/
manager, and on any segmentation of
interest.
— Measure representative’s knowledge and
service, alternative delivery methods, other
services and benefits.
Customer Count
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4. Product Experience
The quality of the vacation experienced by the guest
at your resort determines, and has serious and a long
reaching impact on, the bottom line. Find out what
is right and what is wrong from check-in to check-out.
From amenities to cleanliness of the unit to condition of
the grounds, all of these affect the guest’s experience to
help identify areas for improvement and future resource
allocation.
— Post travel feedback.
— By Site, Unit, Guest Type or any
segmentation of interest.
— Measure satisfaction and loyalty, rate
sensitivity, amenities and planning, staff
and other factors.
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5. Features Benefits
Survey Design
Data Security
Brand Protection
Reporting
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6. Survey Design
The best way to ask questions, and what type of
questions to ask, goes a long way toward collecting
accurate and verifiable information. We assist you in
determining the length of the survey, the scale of the
questions and whether or not the use of free form text
questions have validity and should be included.
— Data Driven Surveys and Questions provide
for targeted feedback. Based on your choices of
Guest and/or Site segments.
— Display and ask additional questions based
on answers to previous questions for better
drill-down.
— Email alerts based on specific responses can
provide instant feedback.
— As needed, questions can be “required” to
ensure the capture of certain information.
— Multiple Question Types (Scale, Text, Choose
One, Choose Many, Radio Button, etc.)
provide ample options to ask the questions
the right way.
— Question scales, labels, formatting all at the
discretion of the client.
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7. Data Security
Secure and safe, access to your data is protected by
state of the art technology, backed up and fully
redundant. Your data is just that, yours and yours alone.
— All sites are SSL protected for real security
and confidentiality.
— File transfers are supported via SFTP, FTPS
and, if desired, PGP encryption providing
maximum data security.
— User interface to secure site provides
freedom for client to load files directly or we
can retrieve for you from your secure site.
— Multiple access levels allows clients to
provide internal users with only the access
they need.
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8. Brand Protection
The look and feel of your survey is privately branded
with your resort name, logo(s) and color schemes. By
location, by company or both, it is yours to choose and
yours to brand.
— Significant flexibility in use of client logos,
colors and fonts allow client to maintain
brand strategy.
— Email invitations custom built for client
(or client provided) for further brand identity
and enhancement.
— Completely customizable “Thank-You” page
allows client to further direct the respondent.
— As desired, we will even build a survey
site dedicated to the client for 100% image
control.
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9. Reporting
Tell us what you want to know and we will design
reports specific to your needs. Combined with the many
templates we have already created, the information you
seek is tailored to your requirements.
— Online reports updated dynamically.
Available 24/7.
— Most reports can be custom configured based
on Client surveys and questions
provided. This allows for reporting in the manner
most beneficial to the client.
— Multiple report filters can provide for an
overall report or pinpoint targeting.
— In addition to online reporting, reports can
be automatically emailed on a daily, weekly
or monthly basis.
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10. Your Surveys—Your Questions
Gain Reporting Feedback Hourly,
Daily, Weekly or Monthly
— Safe and Secure — Flexible
— Accessible — e-mail alerts
— Accountable — Customizable
— Dependable — Branded
— Independent — Timely
— Constant — Consistent
— Proven
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11. Your Surveys—Your Questions
— Collect and measure customer feedback
through branded, customized surveys
— Email invitations with reminders
— Online reporting analysis 24/7
— Email alerts
— Safe, secure and confidential
— Administrator online interface
— Email delivery analysis
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12. Your Surveys—Your Questions
Customer or Prospect Experience
The Value of the Tour No Buy
— Improve lead effectiveness by source
— Improve tour by type
— Identify possible “low hanging fruit”
— Monitor marketing and sales regulatory
and company compliance
— Train sales people more effectively
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