1. WOMEN
ENTREPRENEURSHIP
Prepared by
Monica Vaghasiya
(MBA Semester IIl)

2. INTRODUCTION
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•
Entrepreneur
An entrepreneur is someone who is a risk taker and is
ready to face challenges.
Women Entrepreneur
 It may be defined as a woman or group of women
who initiate, organise and run a business enterprise.
 Government of India has defined women
entrepreneurs as owning and controlling an
enterprise with a woman having a minimum financial
interest of 51% of the capital and giving atleast 51%
of the employment generated in the enterprise to
women.

3. CHARACTERISTICS OF WOMEN
AS ENTREPRENEURS
Imaginative
Attribute to work hard
Persistence
Ability and desire to
take risk
Profit earning capacity

4. 
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Accept challenges
Ambitious
Drive
Enthusiastic
Hard work
Patience
Industrious
Motivator
Skillful
Unquenchable
optimism
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Adventurous
Conscious
Educated
Determination to excel
Experienced
Intelligent
Perseverance
Studious
Keenness to learn and
imbibe new ideas

5. IMPORTANCE OF WOMEN ENTREPRENEURS
A good share of the population.
Traditionally outside the domain of economic
activities.
They must be made part of the economic
development, because it will ensure the economic &
social development of the women along with
providing more human resources to strengthen the
economy of the country.
The economic status of women is now accepted as an
indicator of a society’s stage of development.

6. WHY WOMEN BECOME ENTREPRENEURS?
PULL FACTORS
An urge to do something new
Liking for business
Need and perception of Women’s
Liberation, Equity, etc.
To gain recognition, importance and social
status.
To get economic independence
To build confidence
To developing risk-taking ability
To gain greater freedom and mobility

7. PUSH FACTORS
Death of bread winner
Sudden fall in family income
Permanent inadequacy in income of the
family
The category of push factors forms a negligible
percentage of women entrepreneurs.

8. THE NEW THRUST
Harvard Experts feel that the
basic quality of efficient
management is futuristic and
outlook and a capacity to
nurture and plan for the future
or unknown. This comes
naturally to women.
But this inherent talent of
woman and her entrepreneurial
skill go unrecognised and
unaccounted.

9. THE INDIAN APPROACH
When women move forward, the family moves, the
village moves and the nation moves.....
-Pandit Jawaharlal Nehru



Earlier there were 3 Ks

Kitchen

Kids

Knitting
Then came 3 Ps

Powder

Papad

Pickles
At present there are 3 Es

Electronics

Energy

Engineering

10. OVERALL PRODUCT SELECTION BY
WOMEN ENTREPRENEURS IN INDIA
4%
13%
29%
General
Electronics
20%
Engineering
7%
15%
12%
Plastics
Chemicals
Textiles
Leather

11. 
NIP highlighted
entrepreneurship
entrepreneurs.
the need
programmes

Industrial and business opportunities are many.

Majority of want-to-be women entrepreneurs
are from middle class families. Their potential
should be identified and trained.

Adequate
helpful.

Mobile training centres should be opened.

Post-training follow-up is vital.
infrastructure
for
for
support
special
women
may
be

12. 


Dr. Kiran Mazumdar Shaw
Started her own company, Biocon, in
her garage with an investment of
`10000 in the year 1978.
Loan application was turned due the
reasons:
1. Biotechnology was nascent at the
time in India.
2. She was a woman.
3. Her organisation had almost nil
assets
With
hard
work
and
commitment, Shaw transformed
Biocon into one of the leading
biopharmaceutical firms in India.

13. 


Woman who singlehandedly founded and
made Balaji Telefilms
Currently the creative
head of Balaji Telefilms
and counted as one of
the top 10 women
entrepreneurs of today.
Known to be fiercely
protective
of
her
company and brand, Ekta
is also very professional
and has strong business
acumen.
Ekta Kapoor

14. 



Shahnaz Husain
One of the most prominent
personalities of the corporate
world.
The products launched by her
Company head their way to
leading global stores.
Her company Shahnaz Husain
Herbals
has
witnessed
tremendous growth.
She has received many awards
such as "The Arch of Europe
Gold Star for Quality", "The
2000 Millennium Medal of
Honour",
"Rajiv
Gandhi
Sadbhavana Award" and many
more.

15. 


A native of Amritsar.
Kumar
has
been
designing the wardrobes
com of the three
winning Miss Indias, for
their participation in
International
Beauty
Pageants.
Ritu’s outfits have been
patronized by style icons
such as late Princess
Diana and Jemima Khan.
Ritu Kumar

16. 

Arathi Kuppu
Cherish
Life
creates
apparel and accessories for
pregnant women, young
mothers and infants.
Cherish Life aims to
accomplish precisely what
the name suggests: to
applaud every pregnant
lady for the life she
creates.

17. BASIC PROBLEMS FACED
WOMEN ENTREPRENEURS
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Her being a woman
Responsibility towards family, society and work
Male dominated society
Tough Competition with large scale units
Lack of business training
Lack of education
Low risk bearing ability
Obtaining credit
Non-awareness of facilities provided by
government
Questions by licensing authorities
Marketing

18. PSYCHO-SOCIAL BARRIERS
Poor self-image of women
Inadequate motivation
Discriminating treatment
Faulty socialisation
Role conflict
Cultural values
Lack of courage and self-confidence

19. Inadequate encouragement
Lack of social acceptance
Unjust socio-economic and cultural system
Lack of freedom of expression
Afraid of failures and criticism
Susceptible to negative attitudes
Non-persistent attitude
Low dignity of labour
Lacking in leadership qualities

20. SUGGESTIONS
Procedure of getting finance should be simple
Effective propagation of programmes and yojnas.
Linkages between product, services and market
centers.
Encouragement to technical and professional
education.

21.  Direct & indirect financial support
Nationalized banks, State finance corporation, Small Industries
Development Bank of India (SIDBI)
 Yojna schemes and programmes
Nehru Rozgar Yojna, Jawahar Rozgar Yojna
 Technological training and awards
Stree Shakti Package by SBI, Entrepreneurship Development
Institute of India, Trade Related Entrepreneurship Assistance
and Development (TREAD)
 Federations and associations
Federation of Indian Women Entrepreneurs (FIWE), Self
Employed Women’s Association (SEWA)

22. OTHER SUPPORT AGENCIES
Domestic Agencies:
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Small Industries Development Bank of
India, SIDBI
Industrial Development Bank of India (IDBI)
Ministry of Small Scale Industries
(SSI), Government of India.
National Bank for Agriculture Rural Development
(NABARD)
Department of Women and Child Development
(WCD), Ministry of HRD, GOI
Self Help Groups (SHG)
Mahila Mandali

23. International Agencies:
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United Nations Development Fund for
Women (UNIFEM)
Asian Development Bank (ADB)
International Labour Organization (ILO)
United Nations Conference on Trade and
Development (UNCTAD)
Center for International Private Enterprises
(CIPE), USA
Swedish International Development
Cooperation Agency (SIDA), Sweden
World Trade Organization (WTO)

24. WOMEN ORGANISATIONS
SUPPORTING WOMEN
ENTREPRENEURS
Shri Mahila Griha Udhyog Lijjat Papad;
www.lijjat.com
Mahila Bunkar Sahakari Samiti, UP
SABAL: Crafting Exports of Indian
Handicrafts; www.sabalaindia.com
www.indiatogether.org

25. Federation of Indian Women Entrepreneurs
(FIWE) organised a seminar on the occasion of
Women’s Day.
Delhi CM Mrs. Shiela Dikshit inaugurated the
seminar and talked about important role played by
enterprising women in economic development and
in creation of jobs.
She also honoured Shahnaz Husain with FIWE
UNLEASHING WOMEN POWER AWARD.

26. The role of business Women in
economic
development
is
inevitable.
Now-a-days
women
enter
not
only
in
selected
professions but also in professions
like
trade,
industry
and
engineering.
Women
are
also
willing to take up business and
contribute to the Nation's growth.
There role is also being recognized

27. Make the world your business destination…..
THANK YOU!!!