Reporting on SEO performance is important for any SEO campaign and Google Data Studio can help with streamlining this process https://manuelmartinez.biz/data-studio-dashboard-templates/

1. Unlocking the
potential of
Google Data
Studio
Manuel Martinez - SEO
@MforManuel
manuelmartinez.biz

2. Question: What
does Reporting
mean to you?

3. Do you report like this?
1. Collect 2. Prepare 3. Analyse 4. Report 5. Share
Boss happy?
No Yes
Repeat from #3

4. It works, but
there are
drawbacks
• Complex & hard to
manage
• Time consuming
• Answering questions
means repeating work:
• Tweaking numbers
• New or more data
• … more reporting

5. Data Studio
can make
reporting
more
efficient

6. You could report like this:
1. Collect 2. Report 3. Share

7. What is Google
Data Studio?
“Google Data Studio (beta) turns
your data into informative
dashboards and reports that are
easy to read, easy to share, and
fully customizable”

8. Why Data
Studio?

9. #1 It’s free
• Unlimited reports
• Unlimited users
• 37 languages
• 180+ countries

10. #2 Easy to use
• WYSIWUG
• Customisable
• Calculated dimensions and
metrics

11. #3 Saves time
• Consolidates data: multiple
reports, data sources & platforms
– one dashboard
• Shared ownership
• Real-time collaboration

12. #4 Dynamic
• Data filters, date pickers,
pagination
• Live data
• Access to data source not needed

13. #5 Shareable
• Live URL, embeddable on
webpages, PDF (chrome ext),
email link
• Easily accessible

14. How does it
work?

15. Store your
data
Terabytes of data
Use APIs

16. Connect
your data

17. Build the
report

18. Explain
the data

19. Style it or
use a
template

20. Share it!

21. Unlocking the
potential

22. Google Sheets
• Add ons
• Search Analytics for Sheets
• Supermetrics
• APIs
• Moz
• SEMrush
• Majestic SEO

23. Search Analytics for Sheets example
Automatic backups

24. Google BigQuery
• Cloud based
• Handle large datasets
• Log analysis
• Link audits
• GSC Search Analytics
• Fast SQL queries to answer
questions
Google App Engine - daily scripts
Store in Big Query
Visualise in Data Studio
Installation Guide
GitHub documentation
Search Console entries

25. Supermetrics
community
connectors
• 400+ metrics & dimensions
• No third party connectors
needed
• Combine various sources in the
same chart

26. Data Studio
Dashboards
examples

27. Supermetrics – channel report

28. SearchCamp – Twitter + SEMrush
Live embed on manuelmartinez.biz/searchcamp-dashboard

29. SearchCamp – Twitter + SEMrush

30. SearchCamp – Twitter + SEMrush

31. busycitymum.com – GA + GSC
Live URL

32. busycitymum.com – GA + GSC
Live URL

33. Some more fun
examples

34. benlcollins.com – ISS location
Live URL

35. helpfullee.com –NBA Stats
Live URL

36. Resources & links
• data.world – Data Studio Connector
• helpfullee.com
• Data Studio Resources (151 articles, templates,
examples, etc)
• Al Wightman
• @alwightman
• How Google Data Studio can help me (slideshare)
• Ben Collins
• Data Studio articles (tutorials, courses)

37. Thanks!
Manuel Martinez - SEO
@MforManuel
manuelmartinez.biz