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Driving around in unfamiliar cities can
be extremely daunting, but with apps
like Ask A Stranger, you can find
real-time travel advice personalized
to your exact location, weather con-
ditions, and interests. For example,
“Hi, Maggie! I see you’re traveling by
foot in Wicker Park, Chicago. It’s
cold outside, so may we suggest
some warm pho at Penny’s Noodle
Shop?”
Keeping it relevant:
Take it in:
Enjoy a chocolate-making class in Saint Lucia, join a foodie tour in Italy
that takes you from farm to table, and learn how to make traditional crafts
in Southeast Asia. Taking last year’s authen- tic/local trend a step further,
you can now plan travel with a stranger via social media apps or use the
Tripr app to meet up with fellow travelers nearby.
Havana nights:
Famous for their fantastic food culture with entrees such as
arroz con pollo, ropa vieja, and let’s not forget the Cuban
sand- wich, culinary tours to Cuba are quickly gaining ground.
US-based passenger airlines will open flights to Cuba in 2016,
and travel to the island nation is expected to double next
year.
Globetrotting Travel:
With business travel to expand 5.4%,
companies are growing their busi- ness trip
scope to the global sector next year. But
beware, hotel rates will rise by an
estimated 6.5 - 7.5% to accommodate
increased demand.
Have time off, will
travel:
Americans will be getting
out more often as
increasing numbers of
employers offer unlimited
holidays. A few famous
ones? Prezi, Virgin, and
Netflix.
Tiny travel:
You’ve heard of packing up your suitcase and going on a trip, but have you
heard of toting an entire HOUSE? Yep, you can hitch these 100-400 square
foot beauties to the back of a truck or SUV or even book a reservation at
places like the Tiny House Hotel in Portland. Companies that are
popularizing these compact casas include Tumbleweed and Getaway.
Ready to mingle:
National Geographic grows into a major hotel media marketer with the
introduction of its new Unique Lodges Around the World. Discovery Channel
is following suit with the hotel/resort-finding tool, Discovery Destinations.
Try before you travel:
You wouldn’t buy a car without test driving it. Why not enjoy a virtual tour
of a destination before setting your luggage down? With wearables like the
Oculus Rift and Samsung Gear VR, travel agencies are giving us a real sneak
peek.
Freaky fast:
How scary is it that supercomput-
ers know what you want before you
do? As unsettling as it sounds,
personalization can have two huge
benefits--understanding the travel-
er, and speeding up the discovery
and decision process for anything
from booking rooms to choosing
restaurants.
Driving Miss Daisy:
Remember when we talked about the Mercedes that could drive
itself? Next year, the UK plans to introduce self-driving pods which use
Bluetooth connectivity to provide visitors with information relevant to
their location.
Totally checked out:
When was the last time you felt that
you truly got away from it all during
your getaway? Growing options for
relaxation, spirituality, exercise, and
mental health motivate health-con-
scious travelers to focus on their
personal journey instead of their
destination.
The young and restless:
Watch out! Millennials are joining Baby Boomers on the road. They favor
more authentic, less touristy locations and attrac- tions. According to
MMGY Global’s Portrait of American Travel- ers, one-third of millenials
plan more vacations next year than in previous years. 10% of them will
devote more of their budget to future trips in 2016.
Beards and brews:
People are scouting out locations before they’re cool. “Hipster holidays”
have included such novelties as staying in a bee- hive-style treehouse,
brewery yurts, or communal camps. Be on the lookout for the new
hipster yuppie hybrid, the “yuccie.”
It’s a bird, it’s a plane:
You’ll see several breakthroughs in the air industry next
year, including the birth of the Stratolaunch Carrier, the
world’s first “mega plane” that will span more than the
length of a football field and send astronauts into
orbit. In other news: emissions-free flights are
projected to sail in Europe next spring,
and Americans are squeezing into
cabins designed for even higher
passenger volume, referred
to as “sardine flights.”
Merger madness:
Marriott International just announced
their plans to acquire Starwood.
If the deal goes through, Marriott
will become the world's largest hotel
chain, with 5,500 hotels spanning a
30-brand empire. Other big compa-
nies keep on getting bigger: Expedia
bought HomeAway and merged with
Orbitz Worldwide.
Google did WHAT?!:
The 66 billion dollar software company is trying travel on for size. When
searching for a hotel room on Google, users can start working on their
reservations in a few clicks. Field experts and consumers fear Google
because, well, they’re Google.
TRAVEL

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Traveltrends2018

  • 2. Driving around in unfamiliar cities can be extremely daunting, but with apps like Ask A Stranger, you can find real-time travel advice personalized to your exact location, weather con- ditions, and interests. For example, “Hi, Maggie! I see you’re traveling by foot in Wicker Park, Chicago. It’s cold outside, so may we suggest some warm pho at Penny’s Noodle Shop?” Keeping it relevant:
  • 3. Take it in: Enjoy a chocolate-making class in Saint Lucia, join a foodie tour in Italy that takes you from farm to table, and learn how to make traditional crafts in Southeast Asia. Taking last year’s authen- tic/local trend a step further, you can now plan travel with a stranger via social media apps or use the Tripr app to meet up with fellow travelers nearby.
  • 4. Havana nights: Famous for their fantastic food culture with entrees such as arroz con pollo, ropa vieja, and let’s not forget the Cuban sand- wich, culinary tours to Cuba are quickly gaining ground. US-based passenger airlines will open flights to Cuba in 2016, and travel to the island nation is expected to double next year.
  • 5. Globetrotting Travel: With business travel to expand 5.4%, companies are growing their busi- ness trip scope to the global sector next year. But beware, hotel rates will rise by an estimated 6.5 - 7.5% to accommodate increased demand.
  • 6. Have time off, will travel: Americans will be getting out more often as increasing numbers of employers offer unlimited holidays. A few famous ones? Prezi, Virgin, and Netflix.
  • 7. Tiny travel: You’ve heard of packing up your suitcase and going on a trip, but have you heard of toting an entire HOUSE? Yep, you can hitch these 100-400 square foot beauties to the back of a truck or SUV or even book a reservation at places like the Tiny House Hotel in Portland. Companies that are popularizing these compact casas include Tumbleweed and Getaway.
  • 8. Ready to mingle: National Geographic grows into a major hotel media marketer with the introduction of its new Unique Lodges Around the World. Discovery Channel is following suit with the hotel/resort-finding tool, Discovery Destinations.
  • 9. Try before you travel: You wouldn’t buy a car without test driving it. Why not enjoy a virtual tour of a destination before setting your luggage down? With wearables like the Oculus Rift and Samsung Gear VR, travel agencies are giving us a real sneak peek.
  • 10. Freaky fast: How scary is it that supercomput- ers know what you want before you do? As unsettling as it sounds, personalization can have two huge benefits--understanding the travel- er, and speeding up the discovery and decision process for anything from booking rooms to choosing restaurants.
  • 11. Driving Miss Daisy: Remember when we talked about the Mercedes that could drive itself? Next year, the UK plans to introduce self-driving pods which use Bluetooth connectivity to provide visitors with information relevant to their location.
  • 12. Totally checked out: When was the last time you felt that you truly got away from it all during your getaway? Growing options for relaxation, spirituality, exercise, and mental health motivate health-con- scious travelers to focus on their personal journey instead of their destination.
  • 13. The young and restless: Watch out! Millennials are joining Baby Boomers on the road. They favor more authentic, less touristy locations and attrac- tions. According to MMGY Global’s Portrait of American Travel- ers, one-third of millenials plan more vacations next year than in previous years. 10% of them will devote more of their budget to future trips in 2016.
  • 14. Beards and brews: People are scouting out locations before they’re cool. “Hipster holidays” have included such novelties as staying in a bee- hive-style treehouse, brewery yurts, or communal camps. Be on the lookout for the new hipster yuppie hybrid, the “yuccie.”
  • 15. It’s a bird, it’s a plane: You’ll see several breakthroughs in the air industry next year, including the birth of the Stratolaunch Carrier, the world’s first “mega plane” that will span more than the length of a football field and send astronauts into orbit. In other news: emissions-free flights are projected to sail in Europe next spring, and Americans are squeezing into cabins designed for even higher passenger volume, referred to as “sardine flights.”
  • 16. Merger madness: Marriott International just announced their plans to acquire Starwood. If the deal goes through, Marriott will become the world's largest hotel chain, with 5,500 hotels spanning a 30-brand empire. Other big compa- nies keep on getting bigger: Expedia bought HomeAway and merged with Orbitz Worldwide.
  • 17. Google did WHAT?!: The 66 billion dollar software company is trying travel on for size. When searching for a hotel room on Google, users can start working on their reservations in a few clicks. Field experts and consumers fear Google because, well, they’re Google. TRAVEL