Personal Information
Unternehmen/Arbeitsplatz
Toronto, Canada Area, On Canada
Beruf
Digital Strategist at Red Lion
Branche
Advertising / Marketing / PR
Webseite
http://www.SparkShifts.com
Info
Let's face it, the consumer journey is fragmented, and anyone who shows you a linear funnel is out of their mind. The good news is, I thrive on entropy. Whilst everyone scrambles to figure out what they can do with scattered attention, I return to the basics of human behaviour. Of course, I'll look at the top conversion paths, keyword bids, and click rates, but I'll also leverage "FOMO" in subject lines. With the avalanche of data dumps coming at us every day, we have to remember we are still human, and with humans, it's the small behavioural triggers that cause big influence.
As a certified ADBL, HubSpot & HooSuite Marketer, I have worked with a variety of public and private entities i...
Tags
branding strategies
consumer insights
michael ash
marketing strategy
retail
case studies
sociology
how to
2017 trends
2018 trends
marketing 2017
mixed reality
chatbots
voice search
c2b
2017 marketing trends
marketing predictions 2018
marketing predictions 2017
2018 marketing trends
facebook marketing
google
dark social
2015
market research
stats
retargeting
ecommerce
digital marketing
london culture shock
english business culture
toronto vs london uk
doing business in london
life in london
london life
london market research
uk culture
london vs. toronto
subconscious advertising
richard branson wiki
brand management
small business
social sciences
customer experience
business plan
virgin pioneers
pitch to rich
virgin media group
virgin brand values
richard branson virgin
virgin brands
christmas marketing
ashideas
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Personal Information
Unternehmen/Arbeitsplatz
Toronto, Canada Area, On Canada
Beruf
Digital Strategist at Red Lion
Branche
Advertising / Marketing / PR
Webseite
http://www.SparkShifts.com
Info
Let's face it, the consumer journey is fragmented, and anyone who shows you a linear funnel is out of their mind. The good news is, I thrive on entropy. Whilst everyone scrambles to figure out what they can do with scattered attention, I return to the basics of human behaviour. Of course, I'll look at the top conversion paths, keyword bids, and click rates, but I'll also leverage "FOMO" in subject lines. With the avalanche of data dumps coming at us every day, we have to remember we are still human, and with humans, it's the small behavioural triggers that cause big influence.
As a certified ADBL, HubSpot & HooSuite Marketer, I have worked with a variety of public and private entities i...
Tags
branding strategies
consumer insights
michael ash
marketing strategy
retail
case studies
sociology
how to
2017 trends
2018 trends
marketing 2017
mixed reality
chatbots
voice search
c2b
2017 marketing trends
marketing predictions 2018
marketing predictions 2017
2018 marketing trends
facebook marketing
google
dark social
2015
market research
stats
retargeting
ecommerce
digital marketing
london culture shock
english business culture
toronto vs london uk
doing business in london
life in london
london life
london market research
uk culture
london vs. toronto
subconscious advertising
richard branson wiki
brand management
small business
social sciences
customer experience
business plan
virgin pioneers
pitch to rich
virgin media group
virgin brand values
richard branson virgin
virgin brands
christmas marketing
ashideas
Mehr anzeigen