1. Cox & king holidays
Mini project
“Integration Project – 1 and
Integration Project – 2”

2.  Cox & Kings is the longest established travel
company in the world, its history stretching back
to 1758 when Richard Cox was appointed as
regimental agent to the Foot Guards.
 Cox & Kings is now an independent tour company
with offices in the Australia, United Arab
Emirates, United Kingdom, India, the United
States and Japan. Its global headquarters are
in London.

3.  Cox was born in Yorkshire in 1718. His
father, Joshua, had made a good living as a
lawyer and had moved from his birthplace
in Clent in Worcestershire toYorkshire.
 He then bought an estate near Quarley
in Hampshire. Richard Cox came into the
service of the English General, Lord
Ligonier, as a clerk in the early 1740s.
 In 1747 he married Caroline
Codrington, daughter of Sir William
Codrington who was an established military
figure

4.  Communicating information
 Promotion is persuasive Communication-
 Promotion serves as a reminder-
 PROMOTION MIX
 Brochure printing
 Social Media

5.  Personal Selling.
 Sales Promotion.
 Public Relations.
 Direct Mail.
 Trade Fairs and Exhibitions.
 Advertising.
 Sponsorship.
 Online promotions

6.  Product life-cycle
 STP Analysis
 Swot Analysis

7. CATEGORY Mar’ 11 Mar’ 10 Mar’ 09 Mar’ 08 Mar’ 07
NET SALES 487.13 468.75 393.06 352.73 232.31
NET PROFIT 117.84 102.76 83.41 80.52 41.76
SELLING,
DISTRIBUTION &
PROMOTIONAL
EXPENSES 210.05 185.52 179.35 150.31 101.20