Sonja Wilson / Nokia presenting at Magenta Advisory multichannel event, May 15 2012

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BearingPoint Finland

Sonja Wilson's presentation at Magenta Advisory multichannel event on May 15, 2012

Sonja Wilson

Nokia – Digital Marketing

Company Confidential

Company Confidential

I need a phone

I have a phone

I need support

3

Company Confidential

Company Confidential

Company Confidential

Company Confidential

Company Confidential

Nokia.com targets will be set to 6 KPIs in 3 categories
Demand Generation KPIs Engagement KPIs Lead Generation KPIs

1. Volume - Nokia.com visits (#) 3. Volume - Product page visits (#) 5. Volume – Sales channel exits (#)
2. Quality - Bounce rate per traffic 4. Quality - Visit satisfaction (%) 6. Quality – Bounce rate
source (%) for Ncom leads (%)

Organic traffic
Sales traffic
•  Online
•  Offline

Bought traffic

Social traffic

DM traffic

8

Company Confidential

Thank You

@sonjaw
Sonja.wilson@nokia.com
http://fi.linkedin.com/in/sonjawilson

Company Confidential

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