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DSI Company
The DSI Samson Group proudly stands tall today as the country’s premier business
conglomerate and leading manufacturer of footwear and bicycle tires in Sri Lanka, driven
by innovation, adaptation, and a keen sense of responsibility, combined with customer
service excellence, high business ethics and a committed workforce for over 52 years.
According to their sources, today they are the Country’s leading manufacturer of
footwear and bicycle tires. Exporting to more than 40 countries across the world, and
being the local representative for international brands, such as Reebok, Fila, Clarks,
Puma, Dell and Avira, they are the perfect example that a South Asian manufacturer
could indeed produce high quality footwear worthy of the most respected and reputed
brand names in the world.
With 22 Subsidiaries successfully servicing local and international markets offering more
than 200 Showrooms and 5,000 Dealers Island wide, they are among the Sri Lanka’s
largest family-owned Group of Companies. They draw strength and support from the
community as a responsible corporate. The projects that they have undertaken across the
country, reflects on the measures that they have taken for the wellbeing of the society and
the commitment towards being a responsible corporate citizen.
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ISO
ISO (International Organization for Standardization) 1 History of ISO. ISO is the
successor to the International Federation of the National Standardizing Associations
(ISA), which operated from 1928 to 1942.
ISO 9001
ISO 9001 is defined as the international standard that specifies requirements for a quality
management system (QMS). Organizations use the standard to demonstrate the ability to
consistently provide products and services that meet customer and regulatory
requirements. It is the most popular standard in the ISO 9000 series and the only standard
in the series to which organizations can certify.
Advantages
1. Suitable for both small and large operations
Although DSI is a larger manufacturer in Sri Lanka, they are more interested in
constructing, building and improving in rural areas all over Sri Lanka. So
according to ISO 9001 it has been a great opportunity to implement those
standards not only in their large operations warehouses but also out there in small
outlets in rural areas. because ISO 9001 can be implemented in both small and
larger operations without a trouble.
2. Better internal management
Internal management means the administration of medical assistance, medical
care services, the Children's Health program and the limited casualty program.
Now because ISO 9001 standards have this advantage even during a pandemic
like covid 19 DSI was never shown up in a critical position. Because following up
ISO 9001 standard there's a had improved their quality management yeah and
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those standards into a higher position well its internal environment was well
managed and protected.
3. Less wastage
Not only in the process of manufacturing but also after the product is received and
consumed by the customer DSI take better records of Their wastage. DSI landfill
support a better waste management. and the plastic they use is recyclable and
environmentally friendly. Following up less wastage processes it has helped DSI
to stand out innovative position let us come they add to other organization waste
management systems in the rival.
4. Increasing efficiency productivity and profit.
Even during a pandemic situation like COVID-19 days are celebrated their 40th
anniversary in 2021 and were able to record the highest turnover of Rs.2.2 billion
and profit of Rs.99 million while making the largest investment in a year of
Rs.212 million for the expansion of the company. further they were able to turn
around their PVC segment with the profit of Rs.42 million as against a loss of
Rs.10 to 5 million in the previous year. they could achieve this because they have
successfully implemented ISO 9001 standard well.
5. Global recognized standard
Starting the business in 1988 Samsung international PLC has come across a long
way maintaining ISO standards and they are high profile they are now spread over
more than 40 countries across the globe.
Challenges
Stakeholders do not have adequate understanding of ISO 9000
certification process. It requires training to implement it successfully.
It is expensive to establish quality management system (QMS).
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It requires heavy emphasis on documentation.
Period to achieve ISO certification is very lengthy and requires months of
efforts.
Standard is prone to failure when company is interested in certification
before quality.
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Additional cost incurred due to ISO
Hiring a Registrar
A Registrar conducts the registration audit, and the cost is determined by the size and
complexity of the organization. They will bill you based on the number of days they
spend auditing the company. If the Registrar is not local, there will be travel costs as well
as administrative and transport cost and cost for meals.
Administrative cost
According to quality manager said that there is some additional expense incurred like
stationery, printing and papers due to ISO
Consultant fee
According to the quality manager of DSI said that this cost incurred when the company
use a consulter for applying the ISO guidelines to their production process.
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Seven CS to develop a company productivity and
quality culture,
Seven CS is evaluate a company’s productivity and quality movement using the seven CS
concept in developing a corporate productivity and quality culture. Shows how DSI
company contributes to develop these seven CS.
1. Confidence trust
Any positive working relationship is based, on trust. An environment of trust
assumes, that both parties will be safe & it carries with it an implicit message that
you have each other’s best interest in mind.
Example:
Always team work activity.
DSI managers encourage employees.
Give to allowances RS. 5,000/- same employees in the company.
Always thinking on the part of employees.
Payment of salary on due date.
2. Cooperation & Commitment
Cooperation affected quality principals. Then promise or agreement to do
something among employees . Employees also have job security and
perform their duties in the company. Agreements are signed and acted
upon in company . Shows leadership skills the managers are make more
productive decision and , more willing.
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Example:
DSI company employee has towards tasks assigned at a workplace
in day to day or week.
Mention everything given by the company. When, recruiting
employees.
3. Communication
Productivity and quality movement becoming successful is very often a
communication in the enterprise company. Rules and regulation
submission to employees. There clearly systematic successful information
given to employees bound in the company.
Example:
DSI company is clear communicate system and discuss to the
manager with employees arrange annual meeting.
Easy to negative DSI convenient system according to department
vise.
DSI company task implementing software that executes and
handles the task or target in team work complete department.
4. Coherence
Company based on coherence organizational system where the rules of
clearly defined. This applies not only to organizational structure &
responsibilities but also to procedures and decision. The systematic or
logical connection the quality in the DSI company.
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Example:
DSI company when an incentive scheme introduction the
employees.
Rigid and clearly defined the system in the DSI company.
Payment will be made according to the DSI company shoes
making target. There can be competition. These units have given
DSI their increasingly incentive the thinking space in the face to
payment.
Also productivity gain-sharing is introduced must be clear to
employees how the system works.
They must be able to predict how much more they will be earning
it they perform better.
5. Continuity
Continuity is the idea of a continuous concept where everything must be
correct. Then plan to deal with continues improvement in the company.
Example:
Ensure the safety and wellbeing for the employees.
Continues the organization’s work efficiency.
6. Creativity
Creativity is a process which ideas that have value to the set of company.
The process vise working challenges and helps any other employees to
find innovative solutions. Then recognize ideas check to the alternative
updates or modify the solutions in the DSI company.
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Example:
Introduce new methods to employees in management.
DSI company modify the vision in 2018.
7. Continues training
Helps employees hone their knowledge & skills give a clear imagine of
their strengths and weaknesses.
Example:
Increase employee performance for organization the champing
activity in annually.
DSI offer consistent feedback to employees.
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Things that DSI adopt to maintain overall quality
Managing demand
DSI company manages the demand for their products well. DSI wins the hearts of
their customers by delivering their products on demand.
Understanding customer expectations
DSI company understands customer expectations and designs their products
accordingly. An example is the introduction of waves saddles for young people.
Training and technical assistance
DSI company trains the employees in their organization and develop the machines
in their organization. Therefor they can maintain their overall quality.
After sales service
DSI company guarantee warranty for their sales tires.
Feedback
DSI company seeks feedback on their products from selected customers after
marketing their products. If customers reports deficiencies in the product, DSI
company take action to correct them.
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DSI quality issues & recommendations
In this explain. First of all, focus on the quality issues of DSI and present them
as facts. Quality issues at DSI include shoe inability to attract customers, shoe
brittleness, lack of diversity in footwear, lack of cost-effectiveness, lack of uniformity in
all showrooms, inadequate customer service, DSI bags, There are issues such as the
quality of the ingredients used for the bottles being substandard. These include the
inability to switch back and the lack of attractive showrooms. DSI does not have a
working environment for customers to wear comfortable shoes and to inspect shoes.
Another problem we see is that customers are not able to pick and choose the products
they want. This shows the quality problems of DSI.
Here are some suggestions on how to look or get an appointment for antique items in
DSI. Focusing on the diversified footwear market by their manufacturer in comparison
to other footwear manufacturers. Also, to ensure that all showrooms in the country
maintain co-production. Also maintain the packaging of the product in the showroom, in
front of the showroom, inside the showroom and other facilities available there to attract
customers. Innovative products should be considered in comparison with other
manufacturing companies. The raw material used by the DSI must be modified and the
production process modified to fit in a higher quality rubber. Online purchases need to be
enhanced for easier purchases within DSI. DSI tires should focus on tire manufacturing
in a way that builds trust among consumers. It should also allow the company to
advertise in the market in a way that preserves the quality of the existing products.
Finally, DSI can provide solutions to quality problems in this way.
