This content marketing plan outlines a cross-selling strategy to attract new customers and engage existing customers across multiple channels. Key elements include linking programs between products, tracking outcomes of cross-sell campaigns, hosting targeted events, building communities, and creating curated content to reach both new and existing customers through social media, white papers, and engaging different customer types.
Template content marketing plan with an emphasis on cross selling, social media, content marketing
1. Sample Content Marketing Plan (with Cross Selling)
Attr
a
s-sell Social Media reta ct and
Cros g i
n
existi ers cus n new
tom
m ers
custo
Customer
Engagement
Compliance
Roadmap
for
Cross
Selling
Strategy
Governance
Campaigns-‐
Cross
sell
tracking
White
Papers-‐
Lead
Capture
Inbound
linking
program
Targeted
Corporate
Events
Measurable
outcomes
Community
Building
Engagement
Marketing
Outreach
Community
AnalyBcs
New and Existing
Customers
IntegraBon
Repurposing
Plan
CreaBon
CuraBon
iate for
xisting Different and
Reach e rs
rs at
custome ear custome
as
least 4x p
er y Content emerge
leaders
thought