Invitation to be part of the narrative 'Around the World in 80 Brands'
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'Around the World in 80 Brands' is a project of CoolBrands NextWorld Storytelling
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Invitation to be part of the narrative 'Around the World in 80 Brands'
- 1. INVITATIONTO BECOME PART OF THE NARRATIVE: “AROUND THE WORLD IN 80 BRANDS” CoolBrandsNextWorldStorytelling
- 2. FROM SEPTEMBER 2013 TO FEBRUARY 2014 WE WILL TRAVEL THE WORLD TO MEET „PEOPLE WITH A VISION‟ AND „BRANDS WITH A PURPOSE‟ CoolBrands NextWorld Storytelling
- 3. ALL THE MEETINGS WILL BECOME PART OF THE NARRATIVE WHICH WILL BE SHARED ONLINE IN A BLOG AND ON SOCIAL MEDIA CoolBrands NextWorld Storytelling
- 4. A SELECTION OF THE STORIES WILL BE PUBLISHED IN OUR BOOK „AROUND THE WORLD IN 80 BRANDS‟ THE BOOK WILL BE DISTRIBUTED TO 25.000 INFLUENCERS WORLDWIDE CoolBrands NextWorld Storytelling
- 5. WE‟RE ON A QUEST FOR BRAND STORIES THAT STICK ANOUK PAPPERS BRAND ANTHROPOLOGIST, AUTHOR FOUNDER COOLBRANDS NEXTWORLD STORYTELLING “I BELIEVE THAT BRANDS NEED TO LOOK BEYOND SHAREHOLDER PROFIT TO REALISE THEIR POTENTIAL”
- 6. “IN THIS TIME OF INFORMATION OVERLOAD, PEOPLE DO NOT NEED MORE INFORMATION. THEY NEED A STORY THEY CAN RELATE TO” WE TRAVELLED THE WORLD FOR THE PAST 10 YEARS INTERVIEWING BRANDS AND WRITING THEIR STORIES MAARTEN SCHÄFER AUTHOR, PHOTOGRAPHER, STORYTELLING GURU FOUNDER COOLBRANDS NEXTWORLD STORYTELLING
- 7. I BUILT GLOBAL BRANDS AT AD AGENCIES IN THE US, UK, HONG KONG, THAILAND AND BRAZIL “THE NEXTWORLD IS NOW” MARC CAPRA GLOBAL CURATOR COOLBRANDS NEXTWORLD STORYTELLING
- 8. I HAVE EXPERIENCES LEADING GLOBAL BRANDS SUCH AS LANCÔME AND CLINIQUE. I UNDERSTAND THAT MULTI-CULTURAL EXPERIENCE PROVIDES FOR POWERFUL CONSUMER INSIGHTS. “ I BELIEVE THAT CULTURAL DIFFERENCES SHAPE WINNING MARKETING STRATEGIES.” HEELA YANG TSUZUKI CBNWS BUSINESS DEVELOPMENT