Seo presentation by mahendra

Search Engine Optimization SEO Presentation By Mahendra Varma

Presentation By Mahendra Varma 1. Definition of SEO 2. Current State of Search 3. Organic vs. Paid 4. How Search Works 5. Why It Matters 6. SEO Recipe 7. Benefits of Internet Marketing 8. SE Ranking Factors

Definition ,[object Object],Presentation By Mahendra Varma

The State of Search ,[object Object],[object Object],[object Object],[object Object],Presentation By Mahendra Varma

Share of Search Market Google 61.5% Yahoo 20.9% MSN/Live 9.2% Ask 4.3% AOL 4.1% Google Yahoo MSN Presentation By Mahendra Varma

Organic Vs. Paid Presentation By Mahendra Varma

Pay Per Click (PPC) Presentation By Mahendra Varma

Local Results (Maps) Presentation By Mahendra Varma

Organic Results (SEO) Presentation By Mahendra Varma

Presentation By Mahendra Varma Pay-Per-Click “ Organic” SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How Search Engines Work ,[object Object],[object Object],[object Object],Presentation By Mahendra Varma

Dear website owner, Google gives the first importance to the content after that It will goes to the other factors . Google has algorithm called robots it will check the web site daily or weekly as per the trust and frequency of updating of the web site See below how Google will cache the page How Google Will Cache Presentation By Mahendra Varma

Presentation By Mahendra Varma

Eye Tracking Study – Enquiro Over 50% of all clicks were on the first 3 organic results. - Location - Relevance - Page Title - Description - URL Presentation By Mahendra Varma

Why It Matters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Presentation By Mahendra Varma

Why It Matters Both Clients Free Traffic Paid Traffic Presentation By Mahendra Varma

SEO Recipe On Page Factors Page Title Keywords in Content Heading Tags Keyword Research How do people search? Competition level 2-4 word phrases Link Building Internal External Anchor Text Improved Rankings Better Visibility Increased Traffic More Leads/Sales Presentation By Mahendra Varma

Benefits of Internet Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Presentation By Mahendra Varma

1. Keyword Use in Title Tag 2. Overall Popularity of Site – “Trust” & “Authority” 3. Anchor Text of Inbound Link 4. Age of Site 5. Internal Link Structure 6. Keyword Use in Page Content 7. Outbound Links to Quality/Relevant Sites 8. Age of Page 9. Keyword Use in Heading Tags (H1, H2, H3) 10. Age of Link Search Engine Ranking Factors Presentation By Mahendra Varma

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Basic Tips & Optimization Techniques Presentation By Mahendra Varma

How to Improve the Traffic of a Website By Using Off page Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Presentation By Mahendra Varma

Thank You. Questions? Presentation By Mahendra Varma

Seo presentation by mahendra

Seo presentation by mahendra

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Seo presentation by mahendra