Alliance Management: CBI West Coast Commercialization Mtg SEP09
1. 2 nd Annual West Coast Summit on Medical Device and Bio/Pharmaceutical Commercialization & Product Launches ___ . ___ Beyond Licensing and Acquisition: Building Commercial Competency and Revenue Through Alliance Marketing & Management Michael W. Young Fmr. Senior Director, Alliance Marketing & Management Eisai Inc.
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6. Our R&D Pipeline Commercialization Shift: Co-Development and Alliance Marketing
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15. After the Deal is Made… Foremost Identified Causes of Alliance Failure Percent of All Failed Alliances Adapted from: “Managing Alliance Relationships – Ten Key Corporate Capabilities, Ertel, et. al., 2001
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19. Why can’t we all just play nice in the sandbox? ~ Strategic Partner’s Lament
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26. Wanting to be a Global Partner of Choice Sales & Marketing Research Development Production
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28. Providing Marketing Creativity and Vision One partner says the glass is half empty, The Other say the glass is half full. The Alliance Manager: What is the objective? To Fill the glass? To Empty the glass? Maybe, We’ve Got The Wrong Size Glass?
29. In the end, it’s all about meeting the needs of the patients we serve… Thank you! Be well & be in touch!
Hinweis der Redaktion
Slide 6 We are a global organization with a significant presence in North America, Europe, Asia and Australia. This gives us the ability to bring more innovative medicines to more people throughout the world.