http://www.sdpindustryforum.com/program/

1. MATRIXX Software
Real-time Charging
of Digital Services
Oisin O’Connor, Director Product Marketing
Smart Data Pricing Forum
Princeton, 9-10 April 2015
Slides: slideshare.net/MTXMARKETING

2. SOME CHARGING HISTORY
2
Post-pay era
Batch IT systems
Voice centric
Early 90’s 2000 onwards
Pre-pay emerges
IN systems added
Voice & SMS
2007, iPhone
First ‘smartphone’
Data added to legacy
Shift towards Data
Real-time is replacing traditional IT & Network solutions as we shift to Digital
Smartphone dominates
Legacy EOL -> Real-time
Online & Digital Services
Today
©2015 MATRIXX Software

3. DSP
Digital Service
Provider
THE SHIFT TO DIGITAL
A successful Digital
Strategy is built on:
DSP =
Majority of interactions
are online, customers
choose channel they
prefer, service & account
is real-time, customers
have control over
charging &
experience
Monetization
Advocacy
Transparency
Trust
©2015 MATRIXX Software 3

4. INTRODUCTION TO MATRIXX
©2015 MATRIXX Software 4

5. THE MATRIXX STORY
With a team who have spent their
careers in Telco software development,
we recognized that traditional IT
Infrastructures were not built for a
digital world, where billions of complex
transactions are processed and
monetized in real-time every day.
A new approach
to real-time BSS
We designed and built a
new generation of real-time
technology to deliver 100%
accuracy and meet the
future needs of DSP’s
Our
vision
Our technology delivers
low latency responses and
predictable performance
using a modern
architecture
Our
technology
Our platform allows DSP’s
to roll out new services
through product
configuration without
customization & coding
Our
Platform
©2015 MATRIXX Software 5

6. TRENDS WE ARE SEEING
©2015 MATRIXX Software 6

7. 3 KEY TRENDS
7
From overage
charging to
control &
choice
1
Creating a
premium
Digital
experience
2
Extending
real-time to
Enterprise
3
©2015 MATRIXX Software

8. 1. REPLACING OVERAGE WITH
CUSTOMER CONTROL & CHOICE
Bad revenue
Overage revenue
is unpredictable
Cycle of complaints,
credits, customer
dissatisfaction & churn
Consented revenue
is sustainable
>20% revenue
impact
Replace overage with
threshold notifications,
instant upsell and putting the
customer in control
Good Revenue
Transparency &
accuracy builds trust
Customer advocacy
can be increased by 20
points+ by moving to
this model
©2015 MATRIXX Software 8

9. 2. CREATING A PREMIUM EXPERIENCE
• Users with latest devices are likely to be high
usage, high value customers
• They are less price sensitive and more willing
to pay for additional services
• 25% are willing to pay more to maintain a
premium service
• Customer experience is more important than
‘protecting the network’ for this segment
9©2015 MATRIXX Software

10. 3. A REAL-TIME EXPERIENCE
FOR ENTERPRISE
Additional services (e.g. data
roaming) are available on-
demand through a dedicated
Enterprise Marketplace
Enterprise
Marketplace
The enterprise can
control the experience
and better manage
employee spend
Enterprise
Control
Track Spend
& Usage
Dashboards for account
administrators to track
usage, purchases and
charges in real-time
Self-service tools to group &
ungroup users, set
departmental limits and
perform budgeting in real-time
Set Group
Limits
©2015 MATRIXX Software 10
Spend Controls & Engagement

11. MATRIXX Software
Thank You
oisin.oconnor@matrixx.com
Slides: slideshare.net/MTXMARKETING

12. Offering A new approach to real-time BSS (charging, policy and analytics enablement
today) based on patented technology that is fundamentally different from
existing real-time applications
MATRIXX is enabling digital service providers to differentiate on customer
experience, innovate and profit from the transition to digital
Key Customers Swisscom, Telstra, Vodafone
Investors Greylock Partners, Adams Street Partners, Tugboat Ventures
Orange Innovacom, Swisscom Ventures, Telstra Ventures
Corporate 100 Employees
Headquarters: Silicon Valley and London
Field offices : Auckland, Melbourne, Singapore, Kuala Lumpur, Miami, Dubai
Team 20+ years real-time software development in Silicon Valley
Core team working together for 15+ years
MATRIXX Overview
©2015 MATRIXX Software 12

13. Further reading: Analysys Mason Whitepaper
Link to download whitepaper
13©2015 MATRIXX Software