SlideShare ist ein Scribd-Unternehmen logo
1 von 10
Downloaden Sie, um offline zu lesen
Value Proposition for
Social Media
Marketing

   Presentation by
   M P K MEDIA NETWORKS TEAM
   at Venture Lab
   www.mpkmedianetworks.com
   www.facebook.com/mpkmedianetworks
   Twitter: MPK_Media
   Pinterest: MPKMediaNetworks
Team Members
Pavan Mulpur
Manjula Yeluri
Social Media Marketing for Small
to Medium Businesses
1. Our business idea is to promote small and medium
   businesses on social networking sites like facebook,
   Google+, Pinterest and twitter, who do not have any or
   much online presence.

2. We approach the business and understand their
   business model and create an online marketing
   campaign for them that suits their business and helps
   them to attract more customers.
How do we do it?
1. Identify the right business who do not have a significant
online presence. Understand who their target customers
are.

2. Identify those businesses whose customers are heavy
users of social media sites such as the local doctors,
dentists, clinics, play schools, colleges, restaurants, car/2
wheeler dealers, service centers, and similar businesses.

3. Approach the business owner or the decision maker of
the business and explain them the benefits of advertising
on facebook, Google+, Pinterest and twitter.

4. Talk in terms of numbers and show them the stats and
figures.
How do we do it? contd...
1.   Ask them what's their monthly marketing budget.

2.   What are the channels they are presently using to
     market their business.

3.   What is the return on investment made on their existing
     advertising and marketing spend

4.   Compare these numbers with that of the numbers and
     returns from social media marketing and explain them
     the benefits of advertising on social networking sites.
What did we do till now?
1.   We interviewed about 100 business owners within a
     radius of 10 kms from our place.
2.   The response was quite mixed as many of the business
     owners have ignored the idea of SMM saying they are
     already present on justdial.com and yellowpages.com
     which they think is enough for them.
3.   Other business owners who are aware of facebook do
     not want to try it as they consider it to be an expensive
     medium to advertise mainly so because of the
     depreciating rupee vis-a-vis the US Dollar.
4.    They are happy with the traditional way of advertising
     which is distributing pamphlets through newspapers
     which is the most popular way of approaching the local
     target audience.
What did we learn?
We learnt that:

1.   Every business owner wants to know what is the return
     on investment for advertising on facebook and other
     social media websites. Which is quite obvious.

2.   Business owners do not want to try a new media to
     attract the customers
3.   Very few business owners know about Google+ and
     twitter and nobody ever heard about Pinterest
4.   Creating an awareness by educating the business
     owner is the most important thing to get clients in the
     business of Social Media Marketing in India.
How did we get their business?
To win their business we did the following:

1.   Offered free campaign for the first two weeks or till their
     advertising budget exhausted on facebook. All they had
     to pay is only for the advertising cost on facebook
2.   Bundled our offer with other freebies like a flex banner
     ad which they can display in their store to follow their
     business on facebook.
3.   Unlimited photos and video uploads on facebook for the
     first one month
4.   Assisted few business owners in their business by hiring
     the personnel for few positions using our network on
     linkedin and yourstory.in
Conclusion
1.   Unlike in the US, SMM has still not caught up in a big
     way with the SMB owners
2.   This is still a virgin market and there is a huge potential
     to be tapped in by educating the business owner
3.   However the SMM business will reach its saturation
     point very soon as everyone is going to get into this
     business. Because it doesn't require much investment in
     terms of money.
4.   In the long run only those will survive who can
     understand their client's pains and provide the right
     solution
5.   We are still in the process of convincing our clients to
     get them signed for a period contract after the
     completion of the free period
Thank You

Weitere ähnliche Inhalte

Was ist angesagt?

Instagram can make you tons of cash
Instagram can make you tons of cashInstagram can make you tons of cash
Instagram can make you tons of cashShane Pudwell
 
My Personal Career Journey
My Personal Career JourneyMy Personal Career Journey
My Personal Career JourneyBrittneyMoseley1
 
Modentis IT Marketing S/B Company Profile
Modentis IT Marketing S/B Company ProfileModentis IT Marketing S/B Company Profile
Modentis IT Marketing S/B Company ProfileCharmaine Pang
 
Young marketers elite 2 assigment public relation - mai bang - tuan duong
Young marketers elite 2 assigment   public relation - mai bang - tuan duongYoung marketers elite 2 assigment   public relation - mai bang - tuan duong
Young marketers elite 2 assigment public relation - mai bang - tuan duongMai Bằng
 
How to Get your Letter's Opened & Read
How to Get your Letter's Opened & ReadHow to Get your Letter's Opened & Read
How to Get your Letter's Opened & ReadDan Galante
 
SMP BUSINESS COMPANY PROFILE
SMP BUSINESS COMPANY PROFILESMP BUSINESS COMPANY PROFILE
SMP BUSINESS COMPANY PROFILESatish Nair
 
Serve customer thru facebook
Serve customer thru facebookServe customer thru facebook
Serve customer thru facebookSrinivason U
 

Was ist angesagt? (12)

My selling
My sellingMy selling
My selling
 
shafiqueC.V
shafiqueC.VshafiqueC.V
shafiqueC.V
 
Instagram can make you tons of cash
Instagram can make you tons of cashInstagram can make you tons of cash
Instagram can make you tons of cash
 
My Personal Career Journey
My Personal Career JourneyMy Personal Career Journey
My Personal Career Journey
 
hla min htwe cv
hla min htwe cvhla min htwe cv
hla min htwe cv
 
My personal brand
My personal brandMy personal brand
My personal brand
 
Modentis IT Marketing S/B Company Profile
Modentis IT Marketing S/B Company ProfileModentis IT Marketing S/B Company Profile
Modentis IT Marketing S/B Company Profile
 
Ben
BenBen
Ben
 
Young marketers elite 2 assigment public relation - mai bang - tuan duong
Young marketers elite 2 assigment   public relation - mai bang - tuan duongYoung marketers elite 2 assigment   public relation - mai bang - tuan duong
Young marketers elite 2 assigment public relation - mai bang - tuan duong
 
How to Get your Letter's Opened & Read
How to Get your Letter's Opened & ReadHow to Get your Letter's Opened & Read
How to Get your Letter's Opened & Read
 
SMP BUSINESS COMPANY PROFILE
SMP BUSINESS COMPANY PROFILESMP BUSINESS COMPANY PROFILE
SMP BUSINESS COMPANY PROFILE
 
Serve customer thru facebook
Serve customer thru facebookServe customer thru facebook
Serve customer thru facebook
 

Andere mochten auch

Ron Parks Module 6 PPT. Presentation
Ron Parks Module 6 PPT. PresentationRon Parks Module 6 PPT. Presentation
Ron Parks Module 6 PPT. Presentationronnellp
 
El Hombre Sin Rostro
El Hombre Sin RostroEl Hombre Sin Rostro
El Hombre Sin Rostroiejcg
 
Eres Afortunado
Eres AfortunadoEres Afortunado
Eres Afortunadoiejcg
 
Becoming an Informed Consumer
Becoming an Informed ConsumerBecoming an Informed Consumer
Becoming an Informed Consumertbrame
 
Mathcad prime-2-five-compelling-reasons-to-upgrade
Mathcad prime-2-five-compelling-reasons-to-upgradeMathcad prime-2-five-compelling-reasons-to-upgrade
Mathcad prime-2-five-compelling-reasons-to-upgradeConcurrent Engineering
 
Paper-6 The Victorian Literature
Paper-6 The Victorian LiteraturePaper-6 The Victorian Literature
Paper-6 The Victorian Literaturedevendra00
 

Andere mochten auch (7)

Tour In England
Tour In EnglandTour In England
Tour In England
 
Ron Parks Module 6 PPT. Presentation
Ron Parks Module 6 PPT. PresentationRon Parks Module 6 PPT. Presentation
Ron Parks Module 6 PPT. Presentation
 
El Hombre Sin Rostro
El Hombre Sin RostroEl Hombre Sin Rostro
El Hombre Sin Rostro
 
Eres Afortunado
Eres AfortunadoEres Afortunado
Eres Afortunado
 
Becoming an Informed Consumer
Becoming an Informed ConsumerBecoming an Informed Consumer
Becoming an Informed Consumer
 
Mathcad prime-2-five-compelling-reasons-to-upgrade
Mathcad prime-2-five-compelling-reasons-to-upgradeMathcad prime-2-five-compelling-reasons-to-upgrade
Mathcad prime-2-five-compelling-reasons-to-upgrade
 
Paper-6 The Victorian Literature
Paper-6 The Victorian LiteraturePaper-6 The Victorian Literature
Paper-6 The Victorian Literature
 

Ähnlich wie Social Media Marketing Value Proposition for SMBs

raqueeb internship report.pdf
raqueeb internship report.pdfraqueeb internship report.pdf
raqueeb internship report.pdfJashimAhammed2
 
Social media marketing introduction slides
Social media marketing introduction slidesSocial media marketing introduction slides
Social media marketing introduction slidesLivia Oldland
 
Marketing plan for The Sparks Foundation
Marketing plan for The Sparks FoundationMarketing plan for The Sparks Foundation
Marketing plan for The Sparks FoundationMaanasPradhan1
 
SOCIAL MEDIA MANAGER
SOCIAL MEDIA MANAGERSOCIAL MEDIA MANAGER
SOCIAL MEDIA MANAGERGREG PRIFTI
 
How to use social media for business - Thriving Lotus
How to use social media for business - Thriving LotusHow to use social media for business - Thriving Lotus
How to use social media for business - Thriving LotusThriving Lotus
 
Project 8 Portfolio
Project 8 PortfolioProject 8 Portfolio
Project 8 PortfolioMeghna David
 
Things to Consider Before Hiring Digital Marketing Companies London?
Things to Consider Before Hiring Digital Marketing Companies London?Things to Consider Before Hiring Digital Marketing Companies London?
Things to Consider Before Hiring Digital Marketing Companies London?NHANCE Digital
 
Definitive Guide to Social Marketing
Definitive Guide to Social MarketingDefinitive Guide to Social Marketing
Definitive Guide to Social MarketingAlejandro Correa
 
2013 Definitive Guide To Social Marketing
2013 Definitive Guide To Social Marketing2013 Definitive Guide To Social Marketing
2013 Definitive Guide To Social MarketingAutonomy Hub
 
Definitive guide-to-social-marketing
Definitive guide-to-social-marketingDefinitive guide-to-social-marketing
Definitive guide-to-social-marketingNuno Fraga Coelho
 
Why does my Business Need Social Marketing?
Why does my Business Need Social Marketing?Why does my Business Need Social Marketing?
Why does my Business Need Social Marketing?Gianluigi Spagnoli
 
Why Does My Business Need Social Media Marketing and How Do I Get Started Str...
Why Does My Business Need Social Media Marketing and How Do I Get Started Str...Why Does My Business Need Social Media Marketing and How Do I Get Started Str...
Why Does My Business Need Social Media Marketing and How Do I Get Started Str...Dr. William J. Ward
 
The Definitive Guide to Social Marketing
The Definitive Guide to Social MarketingThe Definitive Guide to Social Marketing
The Definitive Guide to Social MarketingĐức Lê
 
Definitive Guide to Social Marketing
Definitive Guide to Social MarketingDefinitive Guide to Social Marketing
Definitive Guide to Social MarketingEvgeny Tsarkov
 

Ähnlich wie Social Media Marketing Value Proposition for SMBs (20)

raqueeb internship report.pdf
raqueeb internship report.pdfraqueeb internship report.pdf
raqueeb internship report.pdf
 
1 copy-converted
1   copy-converted1   copy-converted
1 copy-converted
 
Social media marketing introduction slides
Social media marketing introduction slidesSocial media marketing introduction slides
Social media marketing introduction slides
 
MBA-DBGI
MBA-DBGIMBA-DBGI
MBA-DBGI
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Marketing plan for The Sparks Foundation
Marketing plan for The Sparks FoundationMarketing plan for The Sparks Foundation
Marketing plan for The Sparks Foundation
 
SOCIAL MEDIA MANAGER
SOCIAL MEDIA MANAGERSOCIAL MEDIA MANAGER
SOCIAL MEDIA MANAGER
 
How to use social media for business - Thriving Lotus
How to use social media for business - Thriving LotusHow to use social media for business - Thriving Lotus
How to use social media for business - Thriving Lotus
 
Project 8 Portfolio
Project 8 PortfolioProject 8 Portfolio
Project 8 Portfolio
 
Things to Consider Before Hiring Digital Marketing Companies London?
Things to Consider Before Hiring Digital Marketing Companies London?Things to Consider Before Hiring Digital Marketing Companies London?
Things to Consider Before Hiring Digital Marketing Companies London?
 
Assignment 1 c final.edited
Assignment 1 c   final.editedAssignment 1 c   final.edited
Assignment 1 c final.edited
 
Definitive guide-to-social-marketing
Definitive guide-to-social-marketingDefinitive guide-to-social-marketing
Definitive guide-to-social-marketing
 
Definitive Guide to Social Marketing
Definitive Guide to Social MarketingDefinitive Guide to Social Marketing
Definitive Guide to Social Marketing
 
2013 Definitive Guide To Social Marketing
2013 Definitive Guide To Social Marketing2013 Definitive Guide To Social Marketing
2013 Definitive Guide To Social Marketing
 
Definitive guide-to-social-marketing
Definitive guide-to-social-marketingDefinitive guide-to-social-marketing
Definitive guide-to-social-marketing
 
Definitive guide-to-social-marketing
Definitive guide-to-social-marketingDefinitive guide-to-social-marketing
Definitive guide-to-social-marketing
 
Why does my Business Need Social Marketing?
Why does my Business Need Social Marketing?Why does my Business Need Social Marketing?
Why does my Business Need Social Marketing?
 
Why Does My Business Need Social Media Marketing and How Do I Get Started Str...
Why Does My Business Need Social Media Marketing and How Do I Get Started Str...Why Does My Business Need Social Media Marketing and How Do I Get Started Str...
Why Does My Business Need Social Media Marketing and How Do I Get Started Str...
 
The Definitive Guide to Social Marketing
The Definitive Guide to Social MarketingThe Definitive Guide to Social Marketing
The Definitive Guide to Social Marketing
 
Definitive Guide to Social Marketing
Definitive Guide to Social MarketingDefinitive Guide to Social Marketing
Definitive Guide to Social Marketing
 

Kürzlich hochgeladen

Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
DEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home  WORKWEEK-PLAN.docxDEPED Work From Home  WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docxRodelinaLaud
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...noida100girls
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 

Kürzlich hochgeladen (20)

Best Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting PartnershipBest Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting Partnership
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
DEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home  WORKWEEK-PLAN.docxDEPED Work From Home  WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docx
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 

Social Media Marketing Value Proposition for SMBs

  • 1. Value Proposition for Social Media Marketing Presentation by M P K MEDIA NETWORKS TEAM at Venture Lab www.mpkmedianetworks.com www.facebook.com/mpkmedianetworks Twitter: MPK_Media Pinterest: MPKMediaNetworks
  • 3. Social Media Marketing for Small to Medium Businesses 1. Our business idea is to promote small and medium businesses on social networking sites like facebook, Google+, Pinterest and twitter, who do not have any or much online presence. 2. We approach the business and understand their business model and create an online marketing campaign for them that suits their business and helps them to attract more customers.
  • 4. How do we do it? 1. Identify the right business who do not have a significant online presence. Understand who their target customers are. 2. Identify those businesses whose customers are heavy users of social media sites such as the local doctors, dentists, clinics, play schools, colleges, restaurants, car/2 wheeler dealers, service centers, and similar businesses. 3. Approach the business owner or the decision maker of the business and explain them the benefits of advertising on facebook, Google+, Pinterest and twitter. 4. Talk in terms of numbers and show them the stats and figures.
  • 5. How do we do it? contd... 1. Ask them what's their monthly marketing budget. 2. What are the channels they are presently using to market their business. 3. What is the return on investment made on their existing advertising and marketing spend 4. Compare these numbers with that of the numbers and returns from social media marketing and explain them the benefits of advertising on social networking sites.
  • 6. What did we do till now? 1. We interviewed about 100 business owners within a radius of 10 kms from our place. 2. The response was quite mixed as many of the business owners have ignored the idea of SMM saying they are already present on justdial.com and yellowpages.com which they think is enough for them. 3. Other business owners who are aware of facebook do not want to try it as they consider it to be an expensive medium to advertise mainly so because of the depreciating rupee vis-a-vis the US Dollar. 4. They are happy with the traditional way of advertising which is distributing pamphlets through newspapers which is the most popular way of approaching the local target audience.
  • 7. What did we learn? We learnt that: 1. Every business owner wants to know what is the return on investment for advertising on facebook and other social media websites. Which is quite obvious. 2. Business owners do not want to try a new media to attract the customers 3. Very few business owners know about Google+ and twitter and nobody ever heard about Pinterest 4. Creating an awareness by educating the business owner is the most important thing to get clients in the business of Social Media Marketing in India.
  • 8. How did we get their business? To win their business we did the following: 1. Offered free campaign for the first two weeks or till their advertising budget exhausted on facebook. All they had to pay is only for the advertising cost on facebook 2. Bundled our offer with other freebies like a flex banner ad which they can display in their store to follow their business on facebook. 3. Unlimited photos and video uploads on facebook for the first one month 4. Assisted few business owners in their business by hiring the personnel for few positions using our network on linkedin and yourstory.in
  • 9. Conclusion 1. Unlike in the US, SMM has still not caught up in a big way with the SMB owners 2. This is still a virgin market and there is a huge potential to be tapped in by educating the business owner 3. However the SMM business will reach its saturation point very soon as everyone is going to get into this business. Because it doesn't require much investment in terms of money. 4. In the long run only those will survive who can understand their client's pains and provide the right solution 5. We are still in the process of convincing our clients to get them signed for a period contract after the completion of the free period