President and Founder of CASACOM Marie-Josée Gagnon shares her thoughts on USP or branding to a room full of women entrepreneurs at WEConnect Conference in Toronto on November 5 2013.

1. You and Your Unique Selling Proposition
WEConnect Canada Annual Conference
Toronto, November 5 2013

2. Unique Selling Proposition Defintion
You & your
business
USP
(Brand)
Target
Audiences

3. Before:
Factual

4. Now:
Emotional

5. Before:
Externaly
Focused

6. Now:
Externaly
and
Internaly
Focused

7. Unique
Selling
Proposition
Challenge
Difference
Uniqueness
Story
Employee
Emotion Trust
Expectations Business Strategy
Customers

8. Unique
Selling
Proposition
Challenge
It starts with you

9. The
Solution
and with
your beliefs,
your dream,
your story

10. A strong USP
started with
HER

11. Developing your USP
Define
Implement
Communicate
Personal &
Define your one
Business Purposes
message
Cohesion with:
What is your
personality?
Test your messages
with your
audiences
Target & Market
Insights
Business Goals
Business
Environment
Tailor your
Bring on
ambassadors
messages for each
audience
Align your internal
communication
Build it in your
business to « walk
the talk »
and PR and
marketing material

12. THANK YOU!