The document discusses the importance of commercial horticulture development in Northeast India. It defines commercial horticulture as the large-scale production of crops intended for widespread distribution. It also defines commercialization as the stage where full-scale production and launch of a product is ordered. The document emphasizes the need to follow the mantra of going to the Buddha, Dhamma, and Sangha for refuge, which represents wisdom, discipline, and collaboration. It lists several imperatives for commercial horticulture, including capacity building, access to knowledge and inputs, innovation, and support for regional branding and service providers.

1. Imperative for commercial
horticulture development in North
East India.
Dr.M.Islam Barbaruah
Development Consultant and
Director, Vet Helpline India Pvt Ltd.
12-08-2013
Sensitization Program on Horticulture
and FP: Focus NER, Guwahati

2. What is commercial horticulture?
A buzzing Betal nut market in Assam
Large scale production intended for widespread distribution
12-08-2013
Sensitization Program on Horticulture
and FP: Focus NER, Guwahati

3. Defining commercialization in business terms:
It is a stage of product development
process where the decision to order full
scale production and launch is made.
How many of you
are ready for
commercialization
of your produce?
12-08-2013
Sensitization Program on Horticulture
and FP: Focus NER, Guwahati

4. The mantra for commercial operation:
Buddhang saranang gacchami
I go to the Buddha for refuge
Dhammang saranang gacchami
I go to the Dhamma for refuge
Sanghang saranang gacchami
I go to the Sangha for refuge.
12-08-2013
Sensitization Program on Horticulture
and FP: Focus NER, Guwahati

5. Buddha : Wisdom / Knowledge/ Stable state
of mind Knowledge intensive planning !
Dhamma : Discipline, Procedure / Rules
Good Agriculture and collection practices !
Sangha : Good Company
Networking & Collaboration, Joining hands
for competitive edge and scale.
12-08-2013
Sensitization Program on Horticulture
and FP: Focus NER, Guwahati

6. The imperative:
 Scouting and pro-active engagement with
potential entrepreneurs for capacity development.
 Access to updated knowledge-base on
commodity wise value chain analysis, innovations
and framework for market intelligence.
 Availability of appropriate ( suitable for hill
agriculture ! ) and quality inputs.
 Innovation system approach for problem solving.
 Support for growth of local turn-key service
providers.
 Support for regional branding and promotion.
12-08-2013
Sensitization Program on Horticulture
and FP: Focus NER, Guwahati

7. Sensitization Program on Horticulture
and FP: Focus NER, Guwahati12-08-2013
Are we on right track?

8. Contact :
Mobile : +919435558835
Email : barbaruah73@yahoo.co.in
12-08-2013
Sensitization Program on Horticulture
and FP: Focus NER, Guwahati