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EDITOR’S NOTE
I
f you're going to be successful, you've
got to love your business- love needs
selflessness and passion to deliver
promises beyond monetary values. Our editorial team explores “Your
Customer Your Wife” on how building a customer relationship is similar
as building a marriage where the business is the husband while the
customer is the wife . Readers are encouraged to turn into MIB Forum
checking feedback given by professionals globally on the same subject.
As we step into the final month of 2014, we continue our path of bringing
more write up on Eastern Management and its application to current
time. Our writer Ganesh Murugan explores ancient Indian Wisdom of
Thirukural while Dr. Bala a researcher on Eastern Management share
with us Kautilya’s Aphorisms in Management. Our regular Business
News from Malaysia, Singapore and India joins our analysis of stunning
Facts & Figures and Did you Know sections.
The year 2014 has been very challenging for Malaysian Indian Business
Magazine as we try to evolve meeting customers’ requirement. The
year saw lots of changes, including setting our prime focus into Eastern
Management a pride great step forward. Changes in editorial team were
natural and unavoidable with support from Malaysia, India and Singapore
readers climb north. Kindly accept our sincere appreciation for all the
support given to us and made us to be what we are now since our
inception 5 years ago. Join us Celebrating the success on January 10,
2015 at Midlands Convention Centre, Shah Alam.
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year.
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CONTENT
05 Did You Know?
06 COVER STORY
Neuroset (ME) Sdn Bhd
14 EXCLUSIVE
World's Youngest Rag To Riches Billionaires
19 Calendar Of Events
20 BRAND
Components That Comprise A
Comprehensive Brand Strategy
22 QUOTES
Indra Krishnamurthy Nooyi
24 Forum
25 MANAGEMENT SOFTWARE
Data Analysis Utilizing Microsot Excel
29 INFOGRAPHIC
Choice Of Business
30 FACTS AND FIGURES
Business News In Figure
32 EVENT COVERAGE
Deepavali Carnival 2014 - Agenda Suria
34 LIFESTYLE
Starting A Business:
What Are The Best Questions To Ask?
37 Today I Learned
38 Singapore Business News
40 LEADERSHIP
Leadership Lessons From
The Bhagavad-Gita: Part 4
44 ENTREPRENEUR
Foremost Quality Management Consultancy:
QS Certification Sdn Bhd
48 ONLINE BUSINESS
7 Strategies To Make Money With YouTube:
Part 2
50 Malaysia Business News
54 India Business News
56 EMERGING TECHNOLOGY
Neuromorphic Computing
58 EVENT COVERAGE
Commercial Radio Malaysia [CRM]
Get Together
60 ANCIENT MEDICINE
Prehistorical Omnipotent Medicinal Plant:
Neem
64 EVENT COVERAGE
Youths Aims To Eliminate Poverty - MCEO
06
44Billionaire Barber 14

Albern Murty is the Chief
Operating Officer [COO] of DiGi
Telecommunications Sdn Bhd
since January 2014. The
Portland State University,
Oregon, USA joined Digi in
2002 and was appointed as
Chief Marketing Officer in April
2012. He holds a Bachelor
of Science in Marketing,
and Bachelor of Science in
Advertising Management.
Sreedhar Subramaniam is the President and Chief
Executive Officer of Asian Broadcasting Network (M)
Sdn Bhd, Malaysia’s First Digital Cable pay
Television company. The former Chief
Operating Officer of NTV7 and founder
of The Malaysian Insider online news
portal also served as Director and
CTO of Efficient E-Solutions Bhd,
a public listed business process
outsourcing company from 2002 to
2006. He graduated from university
of Toronto with BSc. Specializing in
Computer Science and pursued his
MBA at Schulich School of Business,
York University, Canada.
Sundra Moorthi s/o V.M. Krishnasamy, 70,
a lawyer by profession is the Director of
Unisem (M) Bhd since 13 June 1991.
He graduated with a Bachelor of Arts
degree from University Malaya. He is
a Barrister at Law and a Member of the
Grays Inn, United Kingdom.
Sasitharan Krishnan is the General Manager, Tune
Ins Holdings Bhd overseeing life and general
reinsurance business as well as partnerships
with AirAsia and the Tune Companies. He
graduated with a Bachelor of Laws (Hons)
from University of London and is a Chartered
Financial Consultant (ChFC), Chartered
Life Underwriter (CLU) and Certified
Financial Partner (CFP). He has 17 years of
experience in the financial services industry,
including bancassurance distribution and
financed reinsurance, with companies such as
Mayban Life Assurance, Am Bank and HSBC.
RAMESH KUMAR SINGAM is the
managing director of FedEx Express
Malaysia and Brunei. managing
more than 790 employees. He
graduated with B App Sc (Hons),
Mineral and Material Technology
from University Sains Malaysia.
He also served as managing
director of FedEx Express
operations in Singapore from
2003 to 2009 where he led the
company to best employer status.
Hitendra Joshi serves as Management
Consultant B Braun Medical Industries
Sdn Bhd after having served as
General Manager since 1986
until 2011. He holds Bachelor in
Science (Zoology) and a Masters
in Business Administration
(Marketing) has been with the
Medical Devices industry for
more than 25 years is currently
the Chairman of the Association of
Malaysian Medical Industries (AMMI).
DID YOU KNOW?
05
NOVEMBER 2014 |
DID YOU KNOW?

Renowned
Incubator
of Medical
Practitioners &
Professionals
Thayananthen
President/CEO
Neuroset (ME) Sdn Bhd
Practitioners &
Professionals
To the Malaysian at large, I would like
to say that any endurance or anything
that you would undertake, do it with
full commitment and understand what
you’re doing. Basic requirement to
achievement is to have interest and
understanding on what you like to do;
anything you do without understanding
or interest will fail.
06
| NOVEMBER 2014
COVER STORY

RIGHT Thayananthen delivering his
maiden speech after being installed as
26th President of Rotary Club of Kuala
Lumpur West
T
he above thirukural resonates with Thayananthen’s
way of life, an endeavour commenced to assist his
late brother to become a medical doctor. The struggle
in getting a medical seat at a prestigious university led to
the formation of Magaram Enterprise in 1997 jointly with
his late father Dato' M. Varatharaju and late brother Dr.
V Sathiananthen. “ At that point of time not many local
universities offering medical degree course to Malaysian.
The management of Magaram led by myself took lots of
effort to get the Kursk State Medical University, Russia to
be recognized by the Government of Malaysia, comprising
the Malaysian Medical Council [MMC] and Public Service
Department. The university was officially granted recognition
on the 7th of August 2001. With that we could provide
opportunities for thousand of Malaysian students and
students abroad to obtain their medical degree or achieve
their dream as medical practitioner in a prestigious university
with lowest possible cost or fee structure,” Thayananthen
told Malaysian Indian Business Magazine.
Learning is a wealth that
none could destroy; nothing
else gives genuine joy.
Thirukural :400

He further explained “ During this time period, we had
helped the government of Malaysia, particularly the Ministry
of Health to achieve its motion in reducing the ratio between
the doctor-patient in Malaysia from 1:800 to 1: 400. This
was our major contribution to solve the problem of acute
shortage of doctors in Malaysia during 2004/2005. In 2005
we assisted the government by offering medical seats to all
123 STPM straight A students who could not secure medical
seats in the local universities to pursue their medical degree
at Kursk State Medical Univesity, Russia.” The Ipoh born,
University of London Law graduate also played a vital role
during the crisis of the recognition issue of a few medical
universities from Ukraine. While leading Magaram, he
offered assistance to qualified students getting transfer from
Ukraine to Kursk State Medical University with the blessing
of MMC. “As the CEO of the business establishment,
I have also provided input to the Ministry of Higher
Education[MOHE] in observing practice to ensure students
going abroad for medical degree studies by obtaining a Non
Objection Certificate[NOC] from the Ministry concerned.”
INTERNATIONAL CENTRE OF EDUCATIONAL
EXCELLENCE
Our mission currently is to promote Malaysia as An
International Centre of Educational Excellence, hence
we have been promoting tertiary education provided by
Malaysian universities, particularly in Central Asia, Eastern
Europe, Indian Subcontinent and other countries. We
also encourage Malaysians to study medical and dental
degree studies offered by Russian, Indian and Bangladesh
Universities while United Kingdom as destination to pursue
TOP Donating RM25,000 for Charity Education Fund
CENTRE Donating RM10,000 for Rotary Kasih, a
joint project with MY KASIH
BOTTOM Thayananthen received Rotary
International District 3300 Governor's Major Donor
Recognition Award
To date I am proud to say that I have played
a major role in the graduation of nearly
1500 Malaysians as Medical doctors who are
practicing at various part of Malaysia and I
am proud of these doctors whom I believe to be
smart, diligent, intelligent and ethical.
- Thayananthen
08
| NOVEMBER 2014
COVER STORY

TOP LEFT
Mr Thayananthen with
HRH Princess of Cambodia
during “Gift of Sight” An
International Humanitarian
Mission
BOTTOM
Thayananthen along with
other volunteers at Kampung
Cham, Cambodia providing
support to 68 patients
receiving their eye cataract
surgeries operation.
09
NOVEMBER 2014 |
COVER STORY

''I would like to be a
pathway for those
students in obtaining
tertiary education
opportunity in Malaysia
with the intention to
promote Malaysian
Culture, Tourism and
Way of Life to the
others.''
Business, Law, Engineering and IT degrees. Since 2009, we
have moved to widen the scope of our business by forming
a new company known as Neuroset (ME) Sdn Bhd with
Thayananthen as President/CEO of the company, assisted
by Dr S.R. Sen Gupta as Chairman and Former Deputy
Foreign Minister Dato’ A. Kohilan Pillay as advisor and a
team of 23 Malaysians staff force.
The core reason for me to get into
the Education Industry was to seek
an opportunity for my late brother in
pursuing medical degree studies at a
prestigious medical university during
1993 as there were a limited number of
universities providing medical studies in
Malaysia then. As time passes I realize
it is a noble service to the community
and I have personally funded up to
10 needy students' degree studies at
Kursk State Medical Universities.
Beside that I gained lots of personal
satisfaction in many occasions when I
received compliments from the parents
of students who get an admission
into medical university. All this made
possible as to date I have managed
to observe the requirement to select
students who are qualified within the embed of academic
requirement set by the Ministry of Higher Education for
those who intend to pursue medical degree studies abroad.
Former Dean, Professor Dr Ludmila Antonia says during their
University Senate Board meeting that Russian Universities
highly prefer Malaysian Students due to their enthusiasm and
dedication towards their study.
IRRESPONSIBLE COMPETITORS SUPPORTED
OUR GROWTH
The competition in this industry arose during the year 2004
at high level where by many irresponsible recruiting agents
mushroomed throughout the country and recruited students
whom are not qualified within the specifications or academic
qualifications imposed by MOHE.
The implications had been that such
students not being able to cope with
their studies while some of them upon
graduation not been able to cope with
rigors of medical practices. However,
I am so glad that the Ministry of
Education and Ministry of Health has
now decided to introduce and enforce a
minimum level of academic qualification
for students intending to study medicine
or dentistry abroad. This is a very
difficult task between the two ministries,
however, to achieve this I am sure both
ministries had done a lot of research in
harmonizing the situation and possibly
bring it as a rule in the future. I take this
opportunity to congratulate both the
ministries.
“As far as my involvement in the business, I wish that I had
known about Russian, Russian language and culture prior
to my engagement with this business,” he responded to the
Malaysian Indian Business question of what do you wish
you knew about your business before you started it? The
challenges among others if off course the lack of financial
support for well qualified students to study medicine or
dentistry abroad.
10
| NOVEMBER 2014
COVER STORY

''My humble wisdom to
those seeking to enter
into Education Industry
is to put the future of
the country as the main
matter before recruiting
any student to any
specific discipline for
that kindly observe the
minimum requirement
set by the authority. ''
It is my vision is to develop the company
to an Intercontinental operational level
where am proud to say that currently
Neuroset (ME) Sdn Bhd have initiated
its new university venture program in
Mauritius as a joint project with one of
a local university to cater students from
African region.
BLESSED TO CONTRIBUTE TO
COMMUNITY
As an Indian I observe Hinduism as my
way of life and I’m blessed to contribute
to consecration or “kumbhabhishekam“
of few temples in Malaysia. While as an
individual I feel charity begins at home,
therefore I made all the effort to educate
my siblings, nephews and nieces. For
the past 1 ½ decade, I’m privileged to
provide financial contribution to Spastics
Children Association of Selangor and
Federal Territory, Malacca Indian
Association (MIA) and Association of
the Deaf. In the past I also contribute to
Maju Institute Education Development
[MIED] beside my personal scholarship
to some needy students in completing
their medical degree.
The first born son of Dato M Varatbaraju
and Datin Ponnamah, currently
assumes a noble responsibility as
11
NOVEMBER 2014 |
COVER STORY

President of Rotary Club of Kuala Lumpur West and initiated
“Charity Education Fund” project to raise RM 250,000 within
a year to which he has contributed 10%. Also showered with
blessing to contribute to Rotary International District 3300
project known as ‘Rotary Kasih’. Last year he participated at
International humanity services Gift of Sight by donating and
personally attending to Cambodian Eye Cataract operation and
Sri Lanka war victim’s Leg for Legless.
Our Affiliates
12
| NOVEMBER 2014
COVER STORY

T
he business world can be extremely cut throat for many
entrepreneurial minds, great power-driven and hard
to break into it. In such a competitive entrepreneurial
environment, where do you flinch with your idea or competency
if you have a vision, a dream of being
a successful businessman? For all this
you need to have one clear thing in your
mind, goal and vision for a successful
entry. One should be extremely focused
and motivated to create its place in the
business world. All this seems to be
more difficult than it sounds. But people
have done it several times and created
history. So why to consider such
people and business minds? To inspire
people, stories of daring skirmish and
heroic businessmen against the odds,
endurance and ultimate victory have
always been discussed not only to give
them hope but also the courage to fight
and kind of strategy that can create a difference in the present
business world.
More or less half of the world’s billionaires made their riches
from scratch that relies on will power and determination.
Many of these self-made business people are college or high
school dropouts. The most famous example of the billionaire
dropout is Microsoft’s Bill Gates. But
what makes them the rag to rich was
the long time they spent becoming
someone who people recognize. But no
the competition is fast and time is less.
Entrepreneurs work hard, but some
lucky one gets the place, here they are
recognized by general public. For young
minds and energetic entrepreneurs the
competition is tough but there are many
opportunities they can work on. Steve
Jobs one of the youngest entrepreneurs
of that time and whenever we talk
about him only one thing comes to our
mind, Apple. He was in those youngest
entrepreneurs who were not just only a
maker of a company but also an innovator. Grabbed ideas
and combined with such effectiveness that made him one of
the youngest entrepreneur billionaire.
WORLD’s YOUNGEST
RAG TO RICHESBILLIONAIRES
''More or less half of
the world’s billionaires
made their riches
from scratch that relies
on will power and
determination.''
14
| NOVEMBER 2014
EXCLUSIVE

Mark Zuckerberg
These people belong to such developed nation where
technology has taken its part. Like one of the most tremendous
names of young billionaire history, Mark Zuckerberg, founder
of Facebook social media and currently has the net worth of
around $13.5 billion. Mark is one of the idols for the young
minds to evolve as a multi-millionaire or a billionaire
tycoon through new upcoming technology. Like
Jan Koum, the owner of Watsapp and currently
a part of joint venture of Facebook. He lived
most part of his life in poverty, but the land of
opportunities gave him the path of technology to
make its way into a billionaire list.
Ramesh Babu
Buttherearestillsomedevelopingcountries
where billionaire makes their way through
things that hardly matter in any other
country like the story of Ramesh. Ramesh
Babu a 40 year old young entrepreneur,
billionaire from India, whose father died when
he was only 7 years old. All he left to Ramesh was
a barber shop. Ramesh remembers that their family lived
on one meal a day due to poverty. Ramesh earned a
diploma course in the field of electronics with his mother
support and after that he decided to run the barber shop.
Ramesh decided to buy a Maruti Car for his personal use in 1994. He then later on decided to lease the car because of
less usage. After that he bought six cars and rented all of them. Luck and hard work were with him and the business of
car rental started attracting customers from the travel and tourism business. Later he acquired more cars from a bank
loan during 1994 and 2004 and officially started a company known as Ramesh Tours and Travels. As more cars came
in, more rentals and eventually more cash came in. Ramesh now has possession of a more or less 154 luxury cars of
popular brands like Toyota, Volkswagen, Mercedes Benz, BMW and a Rolls Royce.
Mark Zuckerberg
lived most part of his life
in poverty but the land of
opportunities gave him
the path of technology
to make its way in a
billionaire list
The Billionaire
Barber, Ramesh Babu
has 154 luxury cars
including Rolls Royce,
Mercedes Benz, BMW
and Volkswagen
15
NOVEMBER 2014 |
EXCLUSIVE

“Though I’m young,
I don’t really do things the way
most youngsters do. Perhaps most
youngsters will consider many factors,
do a lot of research, do a lot of talking, a lot
of surfing on the web, before they really start
doing something. For me, I only think for a short
while. Of course, we must still take calculated
risks. But I’ve always felt the only way to attain
the desired outcome is to do it!”
Dennis Ng,
Founder of Einsoon
Pet Supply
Dennis Ng
Competing in such a developing country is not easy as it may seem but in some
it is like Dennis Ng who did not have to look much further. He used
to live with his family consisting of six members in a flat and was
too poor to even think about a job he actually wanted to do for
a living. He stays put and remained hopeful and studied hard
apart from the hardship he countered with a life of poverty.
He obtained a diploma from a Polytechnic Institute and during
this he worked as a part time teller at Cold Storage. But today
Dennis Ng is the creator of Einsoon Pets Supply which is a
distributor of pet food, spruce products and cat litter in Singapore
and its profits rising by the year, all this at the age of 23.
Yoshikazu Tanaka
Like many other young entrepreneurs the name of 36 year old
billionaire Yoshikazu Tanaka from Japan and also in Asia cannot
be forgotten. He is the founder of one of the greatest social
networking website, GREE. The net worth of his company is
$1.9 billion. Tanaka started the company GREE to look after his
growing internet business which is administered in Tokyo, Japan.
This is a media company which develops apps and games for
cell phones and Smartphones. It has subjugated the Japanese
internet system. But lately it has activated getting durable
opposition from Google Play and Apple Store. And according to
Forbes Tanaka is likewise one of the richest individuals in Japan.
Yusaku Maezawa
Looking at many people around us, any one of them can be the next billionaire. Most of us
are broke and have nothing. But on the other hand, there are many who handfuls are. So
what makes someone out of the blue into a billionaire? The idea, which unique
sense of thing that other doesn’t have or just didn’t click in to his or her mind.
That idea or creative thinking doesn’t need boundaries or limitations. It
just needs a push, a strategy like the one with a Yusaku Maezawa
business strategy. He is a former Japanese rock performer who
underway selling CDs and band named and designed garments
online at the start of 90’s. Later he underway a business called Start
Today. Not only had this he started an eagerly fruitful e-commerce site
named Zozotown. This site is set up like a mall. This mall kind of site
has diverse shops for diverse categories of fashion and other goods that are
all vended on the shipment. The business has doubled over its value every day. Zozotown currently has over 3
million subscribers from the date it was first established. Maezawa is a 35 year old billionaire with a net worth of $1.0 billion and
his business is still thriving regardless of inflexible trade and industry times stroked elsewhere in the world.
Yoshikazu Tanaka,
an avid video gamer as
a child and launched the
company in 2004 and was
named as Asia’s youngest
self-made billionaire at
the age of 32 by the
Forbes magazine in
2010
16
| NOVEMBER 2014
EXCLUSIVE

Robin Li the only
boy of five children born
to factory workers parent is
the co-founder of Baidu.com.
Baidu is the largest Chinese
search engine globally
and the second largest
independent search
engine in the
world
Chu Lam Yiu is
chairperson of Huabao
International, which makes
tobacco flavorings for
China's top cigarette makers,
fragrances for detergents
and cosmetics and
flavorings for beverages
and dairy
products.
Robin Li
Businessmen like Robin
Li are one of the ideal for the people of China in the
cyber world as he is the co-founder of Chinese online
giant Baidu.com. Baidu as a company was originated
in 2000 and as per now the major Chinese web
search engine and gets the majority share of native
search inquiries. Li is one of China’s richest men
and according to Forbes estimations; his net wealth
is $11.1 billion as of October 2013. As profession
is concerned, he has had knowledge working on
numerous US websites like Infoseek and Go.com.
The technology based businesses have a major
share of male entrepreneurs to make its way to the
billionaire chart as compared to female entrepreneurs.
But they are not that far behind the road, but made
their own. Competing in such a saturated market
in maximum of the places and with immensely hold
business by men, women doesn’t have a
hard time competing. It’s just the sense
of motivation and inspiration for them
like Chu Lam-Yiu from China who is a self-made tycoon
with a net worth of $2.2 billion from buyer product
perfumes and food flavors and is one of the seven
plushest women. Chu was born in 1970 in Sichuan
State in China's southwest and is the CEO of Huabao
International Holdings. She is known for declining
interviews. Moreover conferring to her staffs does
not even converse with her profession with the
company and focuses only business that makes
her the most sensual and mysterious characterized
billionaire in china. Started her private perfumes and
flavour company in Beijing in 1990 and soon after
marriage, she, with her husband, moved to Hong Kong,
where she started Huabao International Holdings and
later took the company public in Hong Kong in the
year 2006. It is considered to be one of the major
companies in China concentrating on the manufacture
and supply of tobacco flavorings and perfumes and
food flavorings. The company's main source of income
is from Tobacco flavourings which have been since it
was created. For this Chu shaped an accommodating
model with tobacco companies all around china by
creating cooperative firms and division the stake.
For many companies it is the only tobacco flavoring
supplier in china. Not only this had she diversified
at the sector of food flavorings in 2004. Companies
like Peacock Flavors and Flagrance Technology is in
co-founding with her company. In the year 2005 she
developed a 20% investment in medicine company
Weihai Maifu and renamed it to Weihai Huayuan. The
shares of her company went up from $0.31 per share
in June 2006 to $1.06 per share in November 2007
making her the 7th billionaire women
in China.

Chu Lam-Yiu
17
NOVEMBER 2014 |
EXCLUSIVE

As a millionaire
at the age of 25 though
internet business, Irfan is
a firm believer that ‘mind-
set’ is the key to building
wealth and has helped
many to be free of their
financial problems
Annie Gan
In contrast to women like Chu Lam-Yiu, many other names have
made history from going up the billionaire chart in a very young age.
The young woman mind can think much greater than expected. The
inspiration of such women is their families and also the development
in the business sector. Annie Gan a multi billionaire went to
Singapore more than 18 years ago for a good job
to help pays for her part-time studies there. In
1992 and started labor as an assistant at a
sub-contracting company. She could barely
have imagined of by what means she would
come this far and today she is at the wheel
of Jian Huang Construction a billion dollar
building well funded company with a fast
stirring global process.
Irfan Khairi
Irfan Khairi designed an internet learning system called ‘Learning
Grid’ for 5000 schools all around United Kingdom. Due to his
passion and background in e-commerce and the internet, he started
his own part time business in the year of 1999. With barely one year
of operation, Irfan decided to put his full commitment in the business.
This is much due to the fact that his income generated was multiplied
even in that first year itself working from the comfort of his home,
equipped with nothing more than a laptop and the internet. Irfan
Khairi was honoured with “Young Innovation Award 2006” by the
Oxford Association of Management, United Kingdom on
behalf of his inspirational deeds and success. It is also
an award to recognize his efforts in educating and
inspiring young Malaysian in his area of specialty.
Many of the people around us have given the whole thing on a silver platter because someone above
them is on them is on the top. But just as somebody is at the top doesn’t mean it was constantly of that manner.
Many of the richest people in the world underway their expeditions in purlieus and orphanages. Most of them even praise their
poverty and the hardship they faced that gives them the motivation level to go beyond what holds for them and understanding
what truly confidence in one’s power means. Personality and inspiration are essential to make it to the top so that when you see
the world from there, you see the success you achieved.
Kampung Girl,
Annie Gan left her sleeply
village in Negeri Sembilan
to Singapore in 1991.
She founded Jian Huang
Construction at age
of 26
18
| NOVEMBER 2014
EXCLUSIVE

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INTERNATIONAL CONFERENCE ON BUSINESS,
MARKETING, MANAGEMENT AND ECONOMIC
03 - 04 Jan 2015
Grand Seasons Hotel,
Kuala Lumpur
INTERNATIONAL CONFERENCE ON ROBOTICS
AND MECHATRONICS
03 - 04 Jan 2015
Kuala Lumpur
INTERNATIONAL CONFERENCE ON FOOD
TECHNOLOGY AND AGRICULTURAL ENGINEERING
03 - 04 Jan 2015
Kuala Lumpur
MALAYSIA INTERNATIONAL JEWELLERY FAIR
09 - 12 Jan 2015
Kuala Lumpur Convention Centre
ASIAN MANAGEMENT RESEARCH AND
CASE CONFERENCE
10 - 12 Jan 2015
Venue to be announced Penang
PETROLEUM ASIA EXPO
27 - 29 Jan 2015
Borneo Convention Centre Kuching, Kuching
INTERNATIONAL ENERGY WEEK
27 - 29 Jan 2015
Borneo Convention Centre, Kuching
ELECTROPOWER ASIA EXPO
27 - 29 Jan 2015
Borneo Convention Centre Kuching, Kuching
INTERNATIONAL CONFERENCE - SEMINAR ON
TAMIL STUDIES
29 Jan - 01 Feb 2015
University of Malaya,
Kuala Lumpur
INTERNATIONAL CONFERENCE ON CIVIL
ENVIRONMENTAL AND MEDICAL ENGINEERING
04 Jan 2015
Quality Hotel Marlow, Singapore
VIBRANT GUJARAT 2015
11 - 13 Jan 2015
Mahatma Mandir, Gandhinagar
Gujarat, India
INTERNATIONAL CONFERENCE ON BUSINESS
MANAGEMENT & INFORMATION SYSTEMS
13 - 15 Jan 2015
Singapore Management University, Singapore
ART STAGE SINGAPORE
22 - 25 Jan 2015
Marina Bay Sands Singapore, Singapore
BEAUTY ASIA - SINGAPORE
28 - 30 Jan 2015
Suntec Singapore International Convention &
Exhibition
NATURAL ASIA - SINGAPORE
28 - 30 Jan 2015
Suntec, Singapore
Malaysia Event INTERNATIONAL EVENT
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19
NOVEMBER 2014 |
MIB CALENDAR

F
irstly, your brand strategies should be based on your
company's goals. Brand strategy is the how, what,
when, and to whom you plan on communicating your
product or service. Having a clear and concise brand strategy
leads to stronger overall brand equity as on how people feel
about or perceive your product, and how much they are willing
to pay for it.
Let's clear up the biggest misconception about brand strategy
right now. Your brand is not your product, your logo, your
website, or your name. It’s what your customers perceive
about you, and how you make them feel. Chances are you're
not the only company out there selling your product or service.
Figure out what your company does best beyond what you
sell, and make it a part of your brand strategy. For example,
Apple doesn’t just sell computers and music equipment; it
sells well-designed products that are easy to use. Are they
the best computers on the market? No. (Well, I guess that
depends on what side of the Mac-PC debate you're on.) But
Apple sells a lot of them at twice the price because of the way
Apple positions its brand in the market. This goes beyond your
product itself -- it's about selling the problem you are solving.
Now that you have decided your key brand attributes, make
sure it is clear and understood through all your communications
-- especially inside your own company. Don’t talk about things
that don’t relate to or enhance your brand. Added a new photo
to Facebook ? What does it mean for your company? Does it
align with your message, or was it just something funny that
would, frankly, confuse your audience? If it doesn’t tie back
to your brand's message, you will have trouble differentiating
yourself from competitors.
You might be thinking, “Volvo doesn’t say safety, safety,
safety all the time, though.” But listen to how Volvo describes
its cars and how long they last, as well as how it describes
features. It all ties back to Volvo's underlying brand theme of
safety, and customers know what they will get when they buy
that product.
Find a way to connect to your customers on a deeper level.
Do you give them peace of mind? Make them feel like part
of the family? Do you make life easier? Connect with your
customers on this point before and after a sale. Answer their
questions and concerns on social media. A little goes a long
way.
If you already have people that love you, your
company, and your brand, don’t just
sit there! Reward them for
that love. These customers
have gone out their way to
write about you, to tell their
friends about you, and to act
as your brand ambassadors.
Cultivating loyalty from these
people early on will yield
more returning customers,
and more profit for your
business.
Components That Comprise a
Comprehensive Brand Strategy
20
| NOVEMBER 2014
BRAND • by Prasath Kanagaras

Sometimes, just a thank you is all that's needed, but great
brands also tend to give more than that. Write them a
personalized letter. Do you have some extra special funds?
Sent it to them. Ask them to write a review, and feature them
prominently on your website. For example, Porsche reached
1 million Facebook fans quicker than any other automotive
brand, so to thank its fans, Porsche made a wraparound for
its GT3 Hybrid that included all 1 million names. No doubt
the car company also received an extra bit of buzz for it. And
showing how happy your current customers are with your
product certainly helps your sales organization, too, because
it shows the positive end result of becoming a customer.
Just because you come up with a campaign to reinforce your
brand strategy, doesn’t mean it will work. Best thing is to watch
your return on investment as you implement new campaigns
to strengthen your brand. If your brand isn’t resonating with
enough people through the campaign, you have not given
them a good enough reason to love you.
More importantly, check your marketing analytics for branded
and organic search. If it goes up when you launch your
campaign, it means people are hearing about your campaign
and becoming interested in your brand. They are searching for
you -- often by name -- because you have provided them with
enough compelling content that they want to know more. Just
don't get stuck on one tactic or campaign. By staying agile,
you can better measure whether your tactics are aligning well
with your overall brand strategy, and if they don't, you haven't
invested so much that you can't re-evaluate.
Speaking of agile inbound marketing, in this fast-changing world,
marketers must remain flexible to stay relevant. On the plus
side, this frees you to be creative with your campaigns. If you
remember one of the world famous brand, Old Spice generated
quite the buzz over the last few years because it took its old
brand and made it relatable to a new generation. Old Spice still
held true to its brand; they just did it in a different, buzz-worthy
way that opened them to a new customer market. I’m still talking
about them, and that horse left the barn over a year ago.
So if your old tactics aren’t working anymore, don’t be afraid
to change them just because it worked in the past. Take the
opportunity to engage your followers in fresh, new ways.
Are there some out-of-the-box partnerships your brand can
make? Are there attributes about your product you never
highlighted? Use those to connect with new customers and
remind your old ones why they love you.
Take the competition as a challenge to improve your own
strategy and create greater value in your overall brand.
You are in the same business and going after the same
customers, right? So watch what they do. Do some of their
tactics succeed? Do some fail? Tailor your tactics based on
their experience to better your brand and company. For too
many years, American car companies ignored their foreign
competitors. But they finally realized they needed to change
their model for the changing times and tout a more fuel-
efficient agenda to keep pace with foreign competitors.
That being said, don't let your competitors dictate each
and every move. I started this blog post talking about why
you're in business. Sure, you probably sell a similar product
or service as many other companies. But you're in business
because your brand is unique. By harping on every move
your competitor makes, you lose that differentiation. And soon
your customers won't be able to tell you apart, making it even
easier for them to leave you.
Keep your eye on your competitors when experimenting with
your brand strategy, just not a hawk's eye!
Prasath Kanagaras
Brand Strategist
Point Blank Mediaworks
prasath@pointblankmw.com
21
NOVEMBER 2014 |
BRAND

I don’t
think women
can have it
all
A modern
company cann’t
sees itself just as an
engine for short term
gain. There is always
a bigger problem
Performance
with Purpose fuels
our growth and allows
us to stay ahead
of trends
Throw
your head, hands,
heart into whatever
you do it
Business
does not operate in
a vacuum-it operates
under a license
from society
MRS INDRA KRISHNAMURTHY NOOYI
>>>
| NOVEMBER 2014
22 QUOTES

Remain a
Life Long Students
(keep asking)
The basic
of business is to
stay as close as possible
from our customers,
understand their behaviour,
their preference,
their purchasing
patterns, etc.
All of us in
position of power
have an obligation
to pull others up.
Help others
raise
The test of
a great company is
whether it has the
ability to constantly manage
for both the level of returns,
and the duration over
which those returns
will be realized
Leadership
is hard to define and
good leadership even
harder. But if you can get
people to follow you to
the ends of the earth,
you are a great
leader
MRS. INDRA KRISHNAMURTHY NOOYI is
the Chairman and Chief Executive Officer
of PepsiCo a global food and beverage
company with annual revenue of more than
US$66 Billion per annum.
good leadership even
harder. But if you can get
people to follow you to
the ends of the earth,
you are a great
leader
NOVEMBER 2014 |
23QUOTES

What are the Major Hindrances of the people of India origin doing Business Each Other?
Question:
Most of us only talk saying that we Indians should
help each others, but in reality when you approach
an Indian Company to support your business they
will give 1001 reasons and excuses to avoid you,
but they will be supporting other race business
communities and how do you expect our Indian
communities to win the business from others. I
agree at one time there were less Indian business,
but now it's different. 1st we have to be united and
respect our community's business learn to help
and support ourselves.
Subra Dason, Operation Manager
If the basics are right, the product or service, the
value that is offered,after sales, maintenance then
I see no issue. Expecting to do business based on
our origin and not the above has no meaning.
Cletus De Rozario, Director
My view is that we need to work triply hard and
quadruple smart to hone our skills and reputations
so we are perceived as being Number 1 in our
respective fields. Then business will flow in from
all quadrants of society with no reference to creed
or colour.
Rajen Devadason, Retirement Specialist,
Speaker, Author
Friends, from the observation of this discussion,
I do agree color and creed not necessarily the
prime measure for business transactions provided
environmental factors are at optimum. Here in
Malaysia it's more towards whom you know.
S. Arikrishnan, Editor MIB
Good discussion and am following them with much
interest. We will never get to the point of having
an optimal environment outside. The best is we
learn to survive in this climate as it would make us
more determined to succeed. What we really need
and you have identified is "networking". Guess, we
need to think deeper on how we can refine and get
the benefits realized as a group. Any thoughts on
"crowdfunding"?
Mohan Manthiry, CEO
Why Indian? - Short answer - because I am Indian
& proud of it. The views so far seem to indicate
'Malaysian Indian' - why limit to Malaysia only?
Start, build, grow in Malaysia [the Entreprenuership
climate is good & conducive], then go global -
many Malaysian Indians have achieved in the
global arena - get in touch with them.
R. Navaneetha Krishnan, Executive Director
24
| NOVEMBER 2014
MIB FORUM

UNDERSTANDING DATA ANALYSIS
D
ata analysis is a process of seeking meaningful
information from raw data and suggesting
conclusions from the analysis done by using
some tools such as Microsoft Excel.
Why use Microsoft Excel? It has been shown to be
widely popular and one of the more commonly used
spreadsheet software that has a tremendous variety
of built-in functions and features that can be tapped
into the areas of informed decision making.
SELECTING LOWEST TWO QUOTATIONS FROM
VARIOUS VENDORS
Let us look at a scenario as below. You are given raw data
of various Vendors who had quoted their prices on a weekly
basis from 5 Sept onwards.
How will you determine the two lowest quotations from
above? By looking at the data, the lowest quotation for each
week is highlighted in red. This process is automated using a
feature of Excel called Conditional Formatting.
Next, how do you determine the second lowest quote from
above and how do you automate the process such that if
same Vendor decides to have a change of heart and reduce
the quote?
Data Analysis
Utilizing MS Excel
Part 1
25
NOVEMBER 2014 |
MANAGEMENT SOFTWARE
• by Palani Murugappan

Using functions of Excel, one can automate the whole
selection process of the lowest and second lowest quotation
automatically where if the user updates the figures from
Vendors, the listing below will scan and select the lowest two
figures automatically all the time.
The plot of the above data with the lowest quotation is
displayed below and again, this plot of column chart will
update itself automatically when the above figures changes.
The second lowest quotation is also plotted beside the above
column chart to show a similar scenario. Note that it is quite
possible for the same Vendor to quote the lowest and second
lowest prices on a weekly basis.
Selection of Vendor is then based on criteria set by the
purchasing department.
ANALYZING SALES DATA
In the next scenario, one is given the following sales data as
below.
What information can we gather from the data above? In a real
world situation, there are softwares to perform some simple
analysis. However, if one is familiar with Excel’s functions
and features, one can extract very specific information from
the sales data above. Let us look at what information can be
gathered.
For a start, the data above can be summarized on different
cells to display a specific customer and the sales per quarter
as displayed below. We can gather the maximum, minimum,
and average value of the 4 quarters. In the screen capture
26
| NOVEMBER 2014
MANAGEMENT SOFTWARE

below, one can see that the maximum sales from Cust01 is in
the 3rd quarter with a figure of 336 while the minimum figure
from Cust01 is 215 which took place in the 2nd quarter.
The above data is linked to a pie chart that changes
automatically based on selection of customer too.
Now, let us change the selection of customer to Cust04 form
the drop down list of options.
Upon selecting Cust04, the maximum, minimum, and average
value updates automatically as in the screen capture below
As can be seen, Excel is a fantastic tool to perform “what-if”
analysis by choosing different customers from the drop down
list of options. Again, the chart updates itself when a new
customer is selected from the drop down list.
What other analysis can we gather from the sales data
above? We can specify different criteria in different cells
within the spreadsheet as follows.
In the above example, if the user selected the North Region
with the criteria of sales greater than 200 for Quarter 1, the
database functions of Excel can summarize and inform us
that there is only one sales of value above 200.
However, if we change the region to West from the drop down
list option, the figures are totally different as below.
27
NOVEMBER 2014 |
MANAGEMENT SOFTWARE

For the above West region, one can see that there are two
instances when sales had exceeded 200 in Quarter 1 with
the maximum value of 394 and minimum value of 242. If one
is not familiar with Excel functions, the above analysis has
to done manually by sorting the data and grouping the same
categories of data together. This can be very cumbersome!
Going a step further, one has the option of changing the
quarter to another. In the illustration below, Quarter 1 has
been changed to 4 and the figures within the criteria updates
automatically as can be seen below.
Finally, just like the Region and Quarters, the use also
can specify different values for the quarters. In the above
illustration, we had selected values greater than 200. By
clicking on the drop down list option of this cell, the user has
other option to choose from to (the options listed here are
all user defined). If the user changes the option from “>200”
to “<150”, the figures updates automatically yet once again
as follows. As can be seen, there is only one occurrence of
values less than 150 for the 4th quarter of the West region.
The above was a simple illustration of the type of analysis one
can do to gather meaningful information from raw data using
tools such as Microsoft Excel. Stay tuned for the second part
of data analysis…..
Palani Murugappan
Having been a corporate trainer for the last 14 years, Palani specializes in training participants how best to perform
data analysis from company’s raw data and concluding from the information gathered by harnessing Excel’s built-in
functions and features. A HRDF certified trainer and author of 51 books to-date on various software applications,
Palani is passionate on what Excel can do, and how best to present data in different formats.More information is
covered in his website. He can be reached at:
palani@avimursolutions.com www.avimursolutions.com
28
| NOVEMBER 2014
MANAGEMENT SOFTWARE

SERVICES THE PRIME CHOICE OF BUSINESS BY MALAYSIAN INDIAN
55.6%of Malaysian
Indian prefers
service orientated business rather
involving in capital incentive
manufacturing. While another
22.22% respondents picked
other businesses as their main
type of business denoting mainly
to ecommerce platform. Almost
78% of 90 online respondents’
make full time living by through
their own business and operating
own banking account under their
business entity name. The survey
results demonstrates:
1. Higher percentage of Malaysian
Indian earns living through business
activities
2. Malaysian Indian moving away
from traditionally favoured business
to service sectors
Manufacturing Services Direct Selling Insurance Others
22.2222.22
55.56
0 0
Type Of
Business
Do you involve in Business?
(Business refers to act of generation
incoming either by exchanging products or
providing services)
Do you operate any bank account
registered under business name?
Thinking to start
one soon
11.11% (1)
Yes, Part Time
(partial income
generated through
business)
11.11% (1)
Yes, Full Time
(100% income generated
through business)
100%
Yes No Not required
80%
60%
40%
20%
0%
77.78%
22.22%
29
NOVEMBER 2014 |
INFOGRAPHIC

 US$892 MILLION
Total sales at Malaysian International Furniture Fair [MIFF 2014]
hit an all-time high of US$892 million. The Southeast Asia’s largest
and most important international furniture business platform,
expected to showcase new collections and an extensive selection
of new products from 500 manufacturers during next year's event.
 RM6.6
BILLION
Perak state investment entity
Menteri Besar Incorporated
(Menteri Besar Inc) is in talks
with more than 10 local and
international firms to develop its
Bandar Tasik Amanjaya township
located along the Ipoh-Lumut
highway. Bandar Tasik Amanjaya
comprises five main components,
including residential units and
infrastructure, with a total gross
development value (GDV) of
RM6.6 billion.
 7,364MyIPO received 11,376
applications of intellectual
property between January and
August this year and registered
7,364 intellectual property during
the same period. Domestic Trade, Cooperatives and Consumerism
Minister Datuk Seri Hasan Malek said when opening the National
Intellectual Property Council recently.
 RM722 MILLION
The Incoming Buying Mission (IBM) held in conjunction with the
recent Malaysia Oil & Gas Services Exhibition and Conference
(MOGSEC) 2014, recorded sales of RM722 million. "The generated
sale reflects the confidence of the foreign buyers towards Malaysia’s
expertise and capabilities in the oil and gas sector," says Malaysia
External Trade Development Corporation's Deputy Chief Executive
Officer Datuk Dzulkifli Mahmud.
 US$2. 56 TRILLION
Boeing will increase production on the 737 programme to 52
airplanes per month in 2018 in response to strong market demand
from customers worldwide. Boeing is expected to build more than
620 airplanes per year, the highest rate ever for the world’s best-
selling commercial airplane. Boeing projected a need for more than
25,000 single-aisle airplanes over the next 20 years worth US$2.
56 trillion.
 168,000 ROBOTS
International Federation of Robotics' (IFR) latest report showed that
the global demand for industrial robots reached an all-time high of
about 168,000 units in 2013, an increase of five per cent over 2012.
The IFR has projected the industrial robotics market to grow by
about six per cent annually through 2017, with the size of the market
robotic hardware alone estimated to be about RM40.61 billion.
| NOVEMBER 2014
FACTS AND FIGURES30

 RM6 BILLION
POWER PLANT
Malaysia and Bangladesh signed a government-to-government
Memorandum of Understanding (MoU) for Tenaga Nasional Bhd
(TNB) and Powertek Bhd to implement a RM6 billion power plant
project. Malaysia’s Special Envoy for Infrastructure to India and
South Asia, Datuk Seri Utama S. Samy Vellu, who signed behalf
of the Malaysian government, said the MoU paves the way for the
TNB-Powertek consortium to finance and build a 1,320-megawatt
coal-fired power plant in Maheshkhali, Cox’s Bazar, Bangladesh
with the Bangladesh Power Development Board (BPDB).
 RM20 MILLION
JEWELS
Habib Jewels Sdn Bhd is investing RM20 million to set up seven
new stores by year-end, as part of strategic plans to strengthen
its brand positioning in the domestic market. Managing Director
Datuk Meer Sadik Habib said the opening of the outlets as well as
the locations is still in the planning stage.
 RM235.5 BILLION
CLOUD BUSINESS
A recent research conducted by the International Data Corp (IDC),
worldwide revenue from public IT cloud services exceeded RM69.4
billion in 2010 and was expected to reach RM235.5 billion next
year. "The rapid growth is positively affecting the Malaysian cloud
business which is poised to generate a revenue of RM1.5 billion by
2015. It is predicted that by 2017, most Malaysian organizations
will be using cloud services from different suppliers to meet various
business needs and this will change the way business goals can
be achieved," Multimedia Development Corp [MDeC] said in a
statement today.
NOVEMBER 2014 |
FACTS AND FIGURES 31

D
eepavali carnival organized by Agenda
Suria Communication Sdn Bhd provides
tremendous business opportunity,
especially for those targeting Malaysian Indian
market. According to the organizer this year
some 65% of 340 booths were taken by
local entrepreneurs taking the opportunity to
showcase their products during the 12 day
carnival. The carnival attracted some
480,000 visitors was officially
opened by YB Dato Sri Ahmad
Shaery Cheek, Minister of
Communication and Multimedia.
This year Agenda Suria
Communication Sdn Bhd entered
a smart partnership collaboration
with Pasarnita assisting women
entrepreneurs to start their
business.
DEEPAVALI CARNIVAL
BOOST LOCAL BUSINESSES
| NOVEMBER 2014
EVENT COVERAGE32

NOVEMBER 2014 |
EVENT COVERAGE 33

STARTING A BUSINESS
WHAT ARE THE BEST QUESTIONS TO ASK?
E
ntrepreneurs come in all shapes and sizes and
personality types. Some are full of big ideas while
others are better at execution. Some take big risks
while others play it safer. How long have you wanted to start
your own business? A few months, a few years or more than
a decade?
The starting point of a business model is asking some great
questions.
Some of these questions are based on the book, Business
Model Generation by Alexander and Yves Pigneur, will give
you some key questions to ask.
These aren't easy questions to answer and at first may not
seem to make any sense, in addition your answers are likely to
develop and change throughout the evolution of your business.
However, any attempt to answer them will give you a head
start.
34
| NOVEMBER 2014
LIFESTYLE • by Thevi Sinnadurai

KEY QUESTIONS TO ASK?
 Who specifically are your
customers and how do
you segment them?
Segmenting customers into groups according
to their needs has a number of advantages. It
can help you to focus your marketing on the
customers who will be most likely to buy your products or
services.
 What value do we deliver?
This means that whatever you are delivering to your customer
it has fit the needs and purpose your customer will give to it.
Examples:
• If it is a car wash, the car has to end up clean.
• If it is a cell phone, the phone must be able to receive a
signal, the customer must be able to dial a number and
connect to someone on the other end of the call.
 How do we reach our customers? What
channels do we use?
Different things work. A retail store will do things differently
than an accountant. How I got clients back when I was a full-
time lawyer is different than what I do as a business speaker.
There is no shortage of clever, inexpensive ways to drum up
new business. Here are some ways to get new customers.
Examples:
• Print a ﬂyer. Create a coupon. Have a sale. Start a
direct-marketing campaign. Launch or offer a new
product. Get different people to check out your wares.
Offering a different product or product line, and letting
people know about it, does that.
• Get more clicks: While you can’t man the business
24/7, your URL can. Whether yours is a fully-empowered
e-commerce site or simply an e-brochure for your
business, the secret to converting that Web site into
money is all in the numbers. The more people who visit,
the more purchases may occur.
• Launch a PR campaign: Advertising is
great and can lead to new customers for sure.
Have someone else hype your business for
you. That is where public relations come in. By
getting a TV or a radio station, or a newspaper
or magazine, to do a story on your business
creates immediate third-party, trustworthy,
validation of your business.
• Ask for referrals: A carpet business
owner had a huge sign that said, “Our word of mouth
advertising starts with you!” He then gave all referrers a
$100 discount on future purchases.
• Smile and dial: Sometimes new business is simply a
matter of prospecting. Whether it is making cold calls or
sending out proposals, ever so often you just got to do it.
Do some search engine research, get a list of potential
leads, and get to it.
• Get (social) networking: More and more, people are
going online to check out and chat about business
choices. Most businesses and organizations dive into
social media, hoping to increase brand awareness
and acquire more customers. With millions of users on
Facebook and Twitter, these platforms are a great way
of raising your profile. Firstly, it's important to channel
your efforts into social networking sites most suited to
your company.
 How do we relate to our customers?
• Customer service: Good customer service is the
lifeblood of any business. Good customer service is all
about bringing customers back. And about sending them
away happy - happy enough to pass positive feedback
about your business along to others, who may then try
the product or service you offer for themselves and in
their turn become repeat customers.
“Your most unhappy customers are your greatest
source of learning”. – Bill Gates
• Customer skills: If you're a good salesperson, you
can sell anything to anyone once. But it will be your
approach to customer service that determines whether
or not you’ll ever be able to sell that person anything
else. The essence of good customer service is forming
a relationship with customers – a relationship that
individual customer feels that he would like to pursue.
35
NOVEMBER 2014 |
LIFESTYLE

Thevi Sinnadurai is a Practitioner in
Clinical Hypnosis, Practitioner in Cognitive
Behaviour Hypnotherapy, NS-NLP Master
Practitioner, Certified Law Of Attraction
Trainer and Emotional Freedom Technique
Practitioner (EFT). She can be reached at:
thevi.thevi@gmail.com
How do you go about forming such a relationship? By
remembering the one true secret of good customer
service and acting accordingly; "You will be judged by
what you do, not what you say."
• Answer your phone,
Make sure that someone is picking up the phone when
someone calls your business. (Notice I say "someone".
People who call want to talk to a live person, not a fake
"recorded robot".)
• Don't make promises unless you will keep them.
Reliability is one of the keys to any good relationship, and
good customer service is no exception. If you say, “Your
new bedroom furniture will be delivered on Tuesday”,
make sure it is delivered on Tuesday. Otherwise, don't say
it. The same rule applies to client appointments, deadlines,
etc. Think before you give any promise - because nothing
annoys customers more than a broken one.
• Listen to your customers.
Is there anything more exasperating than telling
someone what you want or what your problem is and
then discovering that that person hasn't been paying
attention and needs to have it explained again? Let your
customer talk and show him that you are listening by
making the appropriate responses.
The golden rule for every business man is this:
“Put yourself in your customer’s place.” –
Orison Swett Marden
MORE QUESTIONS TO ASK…..
n What are our key activities? What do we
have to do to make the business work?
These might include production, problem solving, keeping
our skills updates, networking.
o Who are our key partners?
Who do we need to develop our business? What relationship
do we want with them?
p What is our cost structure?
Are we cost or value driven when it comes to purchases?
What happens to our costs if we expand or contract?
RIGHT MOTIVATION FOR STARTING A
BUSINESS
More entrepreneurs say they are driven to become successful
business owners because of the sense of personal
achievement it provides than for financial stability, according
to a new survey by online small-business community Manta
(the largest online community dedicated to small business)
and tech giant Dell (a worldwide provider of innovative
technology and business solutions).
Business owners who are exclusively motivated by money
often have unreasonable expectations of getting rich quick.
When monetary goals are your only important goals, you will
miss out on the many other rewards of being self-employed
including sense of accomplishment, purpose, and the rewards
of knowing you are doing something worthwhile with your life.
If your motivation is to start a business doing something you
are passionate about with the goal of turning into a full-time
living, you are likely to suffer from fewer emotional setbacks
and entrepreneur burnout when you find out it takes time
to build independent wealth. You will be more patient with
yourself and your business as it grows, and, will make better
business decisions.
Having a true sense of pride and belief in your own company
and products will convey in everything you do. Your passion
and confidence will get other people, customers and
investors excited about the business and you will have an
easier time establishing your business' credibility. If your only
goal is to make as much money off other people as fast as
you can, eventually you will make business decisions for
the wrong reasons and ultimately hurt your reputation and
growth potential.
Good luck, keep the faith and, as long as you have
your head above water, remember the famous words of
Winston Churchill; “Never, never, never give in.”
If your only goal is to make as much money off other
people as fast as you can, eventually you will make
business decisions for the wrong reasons and ultimately
hurt your reputation and growth potential.
36
| NOVEMBER 2014
LIFESTYLE

C
orruption was a hallmark of the high places in the medieval age.
It was pretty widespread during the Indian Sultanate period.
Even the regimes of the great Mughals, which are praised for
several nice things, were badly mired in it. Corruption can be defined
as a deviant human behaviour, associated with the motivation of
private gain at public expense that persisted for centuries. Corruption
promotes illegality, unethicalism, subjectivity, inequity, injustice,
waste, inefficiency and inconsistency in administrative conduct and
behaviour. It destroys the moral fabric of society and erodes the faith
of the common man in the legitimacy of the politico-administrative set
up. Sher Shah (1486-1545), Emperor of North India that organized a
long-lived bureaucracy responsible to the ruler and created a carefully
calculated revenue system once said “'Whoever has money, whether
loyal or disloyal, can get his business settled as he likes by paying for
it,” about the Mughal Government during the reign of Babur. Beside
wars of Succession, corruption was one of the reasons for the fall of
the great empire of the Mughals, say the knowledgeable.
JOIN US at Midlands Convention Centre, Shah Alam on
10th January 2015....Thank you for being with us.
TODAY I LEARNED: CORRUPTION BROUGHT MUGHAL EMPIRE DOWN
ABOVE
Picture Source: http://www.exoticindiaart.com/mughal/mj56.jpg
37
NOVEMBER 2014 |
TODAY I LEARNED

GIC INVESTS €200 MILLION IN SPANISH REAL
ESTATE FIRM GMP
S
ingapore sovereign wealth fund GIC will invest more than
€200 million to take a roughly 30 per cent stake in Spanish
real estate company Gmp, the two organizations said in
a statement. The investment by GIC will help Gmp strengthen its
position as a major investor in the office and business park segment
in Madrid and Barcelona. Following GIC's investment, Gmp will
embark on a strategic plan which focuses on three main pillars:
selective investment in office buildings, active management of the
existing Gmp portfolio, including refurbishment work and improving
energy efficiency, and selling non-strategic assets so that funds can
be re-invested in properties with greater value creation potential.
Gmp specializes in developing, investing in and managing property
assets as an owner and on behalf of third parties, with particular
emphasis on premium offices and business parks in Madrid.
SGX BUYS REMAINING 51% STAKE IN
ELECTRICITY MARKET OPERATOR EMC
S
ingapore Exchange (SGX) acquired the remaining 51 per
cent stake in the operator of the island's national electricity
market for S$23 million, gaining a platform that can be used
for electricity and other energy-related futures contracts. SGX had
in August 2012 bought 49 per cent of Energy Market Co (EMC), the
operator of the National Electricity Market of Singapore (NEMS).
NEMS is the first liberalized market in Asia for wholesale buying
and selling of electricity. The Energy Market Authority (EMA), which
sold the 51 percent stake to SGX, will continue to regulate EMC, the
Singapore bourse operator said in a stock market filing on Monday.
SGX, which already offers derivative products linked to the energy
market, said the acquisition of EMC will allow for greater synergies.
For example, wholesale electricity market participants will benefit
from two percent savings in market fees over the next three years.
"Together with EMC, we intend to become Asia's price discovery
centre for power and gas," said Mr Magnus Bocker, CEO of SGX.
FIRMS IN SINGAPORE UPBEAT ON PROFITS
DESPITE RISING COSTS: SURVEY
D
espite the higher costs of doing business here, 87 per cent
of enterprises still expect to break even or profit over the
year ahead, according to a survey done by the Singapore
Business Federation (SBF) and American Express. Although 90 per
cent of companies polled cited high labour cost and lack of suitable
manpower as concerns domestically, only 13 per cent of companies
here said they expect losses. This means that 87 per cent expect
to break even or turn a profit, according to the survey, which was
released in October 2014. Almost three-quarters - 72 per cent - said
they expect revenue to increase in the next 12 months. To boost
their bottom lines, businesses are branching beyond Singapore,
with more than half (52 per cent) planning to increase operations
in emerging markets, as compared to 37 per cent in the domestic
market. To finance their expansion plans, 52 percent indicated that
they intend to seek new or additional forms of funding in the year
ahead. Sources of funding considered include traditional financing
from banks, venture capitalists and peer-to-peer lending, the survey
revealed.
HOTEL INDIGO TO BE BUILT AT SITE OF FORMER
JOO CHIAT POLICE STATION
T
he former Joo Chiat Police Station will be re-developed into
a complex with two hotels, including what will be Singapore's
first Hotel Indigo, the successful bidder for the site. Hotel
Indigo is a fast-growing chain of boutique hotels with design features
that reflect the area's culture and history. The chain is managed by
2
1
3
| NOVEMBER 2014
SINGAPORE BUSINESS NEWS38

InterContinental Hotels Group (IHG), whose brands include Holiday Inn and Crowne Plaza. Keong Hong Holdings, one of the joint venture
partners that successfully bid for the site, said the new complex will have a gross floor area of 25,000 square metres and will comprise the 131-
room Hotel Indigo Singapore Katong, the 451-room Holiday Inn Express Singapore Katong, food and beverage outlets and retail shops. The
two hotels are scheduled to open in 2016. Under the hotel management agreement with IHG, the hospitality giant will provide the full spectrum
of hotel management services, including consultancy on the design and construction of the two new hotels. Keong Hong - which is listed on the
Singapore Exchange's Catalist board - and its partners won the tender for the former Joo Chiat Police station site earlier this year with a top bid
of S$352.8 million. One of the conditions in the tender was that the "historically and architecturally significant" former Joo Chiat Police Station
be restored as part of the future hotel development.
4
5
VISA TO INCREASE TECH R&D POSITIONS IN
SINGAPORE
P
ayments service provider Visa announced) its plans
to create approximately 185 technology research and
development (R&D) jobs in Singapore. In many cases,
the new contract positions will be converted to permanent
roles, said Visa in its press release, adding this would help
maintain the company's momentum around new IT initiatives
underway at the company. “With growing financial services
and IT sectors, Singapore is fast establishing itself as the
financial and high-tech hub for the region," said Mr Chris
Clark, Group Executive for Visa in Asia Pacific. "We are proud
to be expanding our presence here and we aim to tap into
the world-class innovation resources as we accelerate the
shift to electronic payments and drive innovation in mobile
and digital platforms.” Visa will partner with the Singapore
Economic Development Board (EDB) to recruit the IT talent
it is looking out for, according to the press release. The job
creation drive is part of the company's global initiative to
expand its tech resources by about 2,000 roles. It would
also be opening a new global technology centre in India, the
payments company stated.
News Source : Channel News Asia
39
NOVEMBER 2014 |
SINGAPORE BUSINESS NEWS

A
ncient Indians were accomplished mariners. They
were also first-rate observers of natural phenomena.
In recording their observations, they frequently drew
comparisons between nature and people. One lives in the
other after all. In particular, as mariners, they noted the
unpredictable and volatile nature of the wind and the sea.
They concluded that neither could be controlled, but each
could be harnessed. They also declared that the senses were
very much like the wind and sea; equally erratic:
Yatato hyapi kaunteya purushasya vipashchitah;
Indriyaani pramaatheeni haranti prasabham
manah.
Turbulent by nature, the senses seize the mind of a
man carrying it away even as he strives
to control it.
Bhagavad-Gita 2:60
The Gita goes further. It declares that once we lose control of
our senses, our mind goes wayward too:
Indriyaanaam hi charataam
yanmano’nuvidheeyate;
Tadasya harati prajnaam vaayur naavam
ivaambhasi.
Even as the wind carries away a floating barge the
senses carry away the mind that always follows
the senses.
Bhagavad-Gita 2:67
There’s that analogy; wind and water. And, as any mariner
will tell you, the way to stabilise your vessel in storm and
tempest is to anchor it. Handbrakes achieve the same result
in cars. Values achieve the same result in people.
So values anchor the mind. The object of that is to - having
achieved equanimity of some kind - then be able to properly
perform our functions. So in order to anchor Arjuna’s mind,
Krishna lays down a firm foundation, drawing on Arjuna’s
memory, understanding and emotion.
Anchoring  Cultivation  Majesty
Vedantic Management:
Leadership Lessons from the
Bhagavad-Gita
Part 4 - The Art of Anchoring
‘Anchors hold in spite of storms’- Kautilya
Indriyaanaam hi charataam
Leadership Lessons from the
| NOVEMBER 2014
LEADERSHIP • by Anand Naidu40

Knowing the person you’re training is very important. Of
course, Krishna knew Arjuna very well and we have already
seen how Krishna anchors Arjuna in previous articles.
But what if you don’t know the person? How do you anchor
someone whose past or motivations are unknown to you? It
is done by referring to general standards of expectation. The
Bhagavad-Gita does it in this way:
Yam hi na vyathayantyete purusham
purusharshabha;
Samaduhkha sukham dheeram so’mritatwaaya
kalpate.
The intelligent man is not afflicted (by the objects of
the senses) and he remains the same in pleasure and
pain. He is fit for immortality!
Bhagavad-Gita 2:15
Here Krishna refers to terms like ‘the intelligent man’ and
being ‘fit for immortality’; terms that are familiar and desirable
to every person. By referring to a ‘gold standard' as it were,
we are able to appeal to anyone. Who doesn’t, after all, want
to be intelligent or fit for immortality?
There’s an interesting section of the Rig-Veda (the ancient
Indian collection of hymns first composed from about 1500
BCE) that relates to the coronation of Kings. The hymn or
prayer directed at ‘making’ a King is directed at the King-
elect, the future King. The priest conducting the coronation
speaks these words to King-elect:
‘I bring you here. Stay. Remain strong and steadfast. Let your
people want you for them and hold fast to your kingship.’
‘Don’t slip away from this moment. Stand as a mountain does.
Hold your ground, like Indra; here protect your kingdom.’
Rig-Veda 10.173
These are powerful words. Well, the annals of philosophy
are replete with powerful words, but I mean, these are
POWERFUL WORDS. If you weren’t a king before these
words were spoken at you, you’ll certainly be a king after.
Think about it, why have a coronation? Besides the legal and
social recording of making a King, it ‘transforms’ the King-
elect. It infuses him with the power (both legal and spiritual)
to begin his rule. It tells him who he is.
Everyday and in every classroom, change-room, office, place
of worship and home in the world there is heard a speech of
exhortation to instil morale and motivate the listener. Positive,
encouraging and enabling words are – in addition to what we
have already seen – able to anchor a person so strongly so
as to make them unshakeable and extremely purpose driven.
In the above coronation hymn from the Rig-Veda, note
the author uses the metaphor of a ‘mountain’ and draws a
similarity between the King-elect and Indra (the Vedic King
of the Devas) in the same way that Krishna uses the terms
‘intelligent man’ and ‘immortality’. These designations will
hold in difficult times. This kind of anchoring is deep-seated
and works on a cellular level.
Forgetting where one comes from is a grave stupidity. The
ancients knew this and tried very hard to feed the spirit by
reminding it of its origin (divine) and doing this as often as
possible. At every step in the Gita, Krishna does this again and
again, reinforcing the special nature that Arjuna possesses.
He does not let up, he does not avoid any opportunity to
buttress the knowledge he is imparting.
SAMSKARS
Ancient Indians developed a lifestyle around this ability to
constantly anchor their people. They did so by propagating
rituals that were spread across once lifetime, from birth to
death. Each ritual served as a reminder of where one came
from and where one was going; each was an anchor point at
the most important points of one’s life as one lives it.
In this way, ancient Indians came up with the concept of
‘Samskars’ (refinements) that mark the gradual progress of
one’s life. There are 16 Samskars:
Garbhadana (Conception), Punswan (Fertilisation),
Seemantonnayan (Prosperity), Jatkarma (Birth), Namkaran
(Naming), Niskraman (First Outing), Annaprashana
(Giving of the First Cereal Food), Chudakarma (Cutting of
the Hair), Karnabheda (Piercing of Earlobes), Upanayan
(Investiture), Vedarambha (Initiation into Study), Samavartan
(Convocation), Vivah (Marriage), Awasthyadhana (Sacred
Fire), Tretagnisangrah (Preservation of Fire) and Antyeshti
(Funeral).
These 16 refinements, whether or not performed, act as
signposts and pivotal moments in the life of every ancient
Indian. The practices are still current to this day with many Hindu
Indians. When a parent speaks of the relevant Samskar to his or
her child, feelings of filial loyalty and pride are inculcated.
41
NOVEMBER 2014 |
LEADERSHIP

In the Bhagavad-Gita, Krishna makes reference to the
Samskars when he is chastising Arjuna:
Akeertim chaapi bhootaani
kathayishyanti te’vyayaam; Sambhaavitasya
chaakeertir maranaad atirichyate
People will recall your everlasting shame (for abandoning
your duty). Dishonour is worse than death.
Bhagavad-Gita 2:34
Dishonour is worse than death! Here Krishna makes reference
to how Arjuna will be remembered. That in abandoning his
duties, he courts a kind of infamy that is dishonourable, a
fate worse than that which the final refinement is meant to
impart. Dishonour is not a Samskar. It does not figure in the
refinements a person is intended to undergo.
SHAME
One of the strongest strategies Krishna employs in the
Bhagavad-Gita to anchor Arjuna involves the clever use of
the notion of shame:
Avaachyavaadaamshcha bahoon
vadishyanti tavaahitaah; Nindantastava
saamarthyam tato duhkhataram nu kim.
Your enemies will speaks words of infamy, scorning
your courage. What shame is worse than that?
Bhagavad-Gita 2:36
The risk of shame is the risk of a deep and personal injury.
It is far more disturbing that any physical ailment because it
works its destruction invisibly.
Shame can be fleeting or everlasting. In this verse, Krishna
is referring to a humiliation that is lasting; eternal. Of course,
this technique is effective, but should be used sparingly.
In Arjuna’s case, he had the mental strength to suffer this
criticism from Krishna. You would not threaten an employee
with shame. But supposing you were able to loyalise a
colleague or employee to a company or brand (or cause),
then the thought of losing, of failing, will immediately raise the
risk of humiliation in them, ensuring they perform optimally
or lose everything trying. I’ve left this technique to the end of
the anchoring lecture because it must be used with caution.
Humiliation is not always an effective motivator. In fact, it
nearly never is.
This is the final instalment of the first part of the ancient
Indian art of training, namely anchoring. In the next edition
of Malaysian Indian Business magazine, we will venture into
the art of cultivation, where we learn how of this ancient art
is practised.
Anand Naidu is a Malaysian-born barrister and
law lecturer based in Melbourne. He is also
the Deputy President of LawHelp Australia,
a not-for-profit legal advice bureau based in
Melbourne. Anand has had a long association
with the teachings of Hinduism and is currently
preparing a series of seminars based on
drawing leadership and management principles
from Hindu teachings.
andynaidu@vicbar.com.au
+61 425 627 116
42
| NOVEMBER 2014
LEADERSHIP

National Conference
on Growth & Inclusiveness :
Transformation of Malaysian Indian Economy beyond 2020
T
he National Conference on Growth and Inclusiveness was held on Oct 15 at Marriott Putrajaya. Jointly organized by
Economic Planning Unit (EPU), Prime Minister’s Department with Faculty of Economics, University Malaya the conference
assessed the current Indian community’s socioeconomic situation and engaged with participants to identify ways to
address challenges faced, says organizing chairman Manokaran Mottain in a statement.
It features speakers from the EPU, Ministry of Finance (MOF),Ministry of International Trade and Industry (MITI), Khazanah
Nasional Bhd and professionals from the private sector. It was supported Global Organization of People of Indian Origin(GOPIO)
Malaysian Chapter, Yayasan Abadi, Iskandar Investment Bhd and Magazine.
The conference was official opened by Minister in the Prime Minister’s Department Datuk Seri Wahid Omar whom anticipating
a through working paper to be submitted by the conference organizer.
43
NOVEMBER 2014 |
EVENT COVERAGE

Foremost
Quality
Management
ConsultanT
A
ssisting business to continuously sustain by
responding to ever demanding quality output is
the core competency of QS CERTIFICATION
SDN BHD. Malaysian Indian Business interviewed Mr
Raja Segar, a talented representative of QS Zurich AG,
an accredited organization by the Swiss Accreditation
Service in Malaysia to get his insight on quality
management system.
What advantage a business gets with Quality
Certification?
The foundation of quality certification is a series of
international standards which sets out requirements
and recommendations for the design and assessment
of management systems. The standards specify how
management operations shall be conducted in a more
efficient and effective manner.
The most important benefit sought by companies from
quality certification such as ISO 9000 is profit increment.
New customer acquisition, retaining existing customers,
increased market share and improvement of customer
satisfaction are the marketing benefits customers gain.
Process improvement enhances company image as
results of high employees’ morale, reduce wastage and
systematic documentation.
RAJA SEGAR
THANNIMALAI
Director,
QS CERTIFICATION SDN BHD
44
| NOVEMBER 2014
ENTREPRENEUR

Tell us about your career and
business?
Mybusinessstillongrowthtrajectorywith
great emphasis given to food Industries
which requires our consultation on ISO
22000, Good Manufacturing Practices
[GMP] , Hazard analysis and critical
control points [HACCP] and Medical
Industries for their ISO 13485 & CE
Medical Devices Directive [MDD]
certifications.
QS Certification Sdn. Bhd. was founded
in the year of 2011 to represent QS
Zurich AG, Switzerland. Our parent
QS Zurich was accredited by SWISS
ACCREDITATION SERVICE [SAS] and
is a Notified Body CE 1254 for conformity
assessment according to the Medical
Device and ATEX for Equipment and
safety devices in explosive atmosphere.
While in Malaysia, we are still in process
of getting through our registration with
Ministry of Health [MOH] and Standards
Malaysia.
Prior founding my own quality
management company, I worked as
lead ISO Auditor with another local
company for about three years. Much
of my quality experience came from my
15 years’ working experience as quality
control and assurance [QA / QC] since
1990.
How do you foresee the market
need in Malaysia or regional for
next 5 years and beyond?
Malaysian businesses in general need
to look quality management beyond
ISO 9001 certification and the benefits
reaped by organizations on long term.
A lots of SMEs especially Malaysian
Indian owned yet to understand the
basic necessity of getting recognized
by ISO 9001 mainly due to lack of
awareness. The demand for ISO 13485,
CE MARKING, GDP, ISO 22000 and
HACCP certification for medical and
food industries are expanding.
As lead consultant we offer
worldwide recognized
certifications as below:
• ISO 9001
– Quality Management System
• ISO 14001
– Environmental Management
System
• OHSAS 18001
– Occupation Health And Safety
Assessment Series
• ISO 13485 – Quality Management
System For Medical Devices
• ISO 22000 – Food Safety
Management System
• ISO 3834 – Quality Requirements
For Fusion Welding Of Metallic
Materials
• ISO 50001 – Energy Management
System
• CE MDD – Conformity
Assessment Medical Devices
• CE ATEX 95 – Conformity
Assessment ATEX Products
• GMP – Good Manufacturing
Practice
• HACCP – Hazard Analysis And
Critical Control Points
• GDP – Good Distribution Practice
• FDA QSR 21 CFR 820 – Quality
System Regulation Requirement
For Medical Devices
• ISO 26000, ISO 27001, ISO
28000, ISO/TS 29001
Our other services include:
• HALAL consultancy & certification
• Training and consultancy
• MIDA – Government Grant
documentation Service for SME’s
45
NOVEMBER 2014 |
ENTREPRENEUR

Kindly share how important
family members support for
Entrepreneur like yourself?
As an emerging entrepreneur the
support from family is paramount, my
wife Mrs. Janthie Nadarajan handles
and manages all household issues.
Our still schooling sons Tamilvaanan,
20, Ariharan, 17 and Tasarathan, 7
sacrifices their growing age needs and
lifestyle in order to accommodate my
business needs. My aging mother Mdm.
S.Simanchalam requires attention once
a while that I manage wisely. Being
born as youngest my siblings too
render their fullest support and
tolerate since my journey of
self employment commenced.
Did you have any
mentor(s) and how
you able to assist our
community?
Frankly speaking as at now
I’m not able to find suitable
mentor. Rather, we required
highly qualified auditors and
recognized accredited body to
issue certificates. My strong self
confident drives and navigate
through most obstacles.
Currently I’m providing free guidance to
SMEs that looking to have themselves
certified with quality management
system. As way of encouraging
more Indian SMEs has the minimum
requirements we offer very special
pricing for Malaysian Indian Business
Magazine readers. Business members
of our community must understand gone
are the days we manage our business
the conventional way as our ancestors
did. In terms of quality management
system our businesses are competing
with PET shops or even temples that
already been certified.
Howreceptiveandtheawareness
of Malaysian Indian business
people towards services offered
by you?
As I said earlier, lots of Indian SME
ignores the importance of having quality
management system as they rather
prefer not to learn the importance of
such certifications. Some of them have
very negative perception of high cost,
lengthy process, need additional staff
or failure of meeting the requirements.
Those in food industries need to have
ISO 22000, GMP and HACCP should
they intend to explore overseas market
such as China, Australia and Europe.
Despite of the odds, we have the
following clients on our stable:
• Embun Karisma Resources (M)
Sdn. Bhd
• G&G Dessert Products Sdn Bhd
• Wireforms A.N. Sdn. Bhd
• Karl-Mueller Scientific Sdn Bhd
• BS Tech Pte Ltd
• Rjeh Resources (M) Sdn Bhd
• Universal Pearl Flex Engineering
(M) Sdn Bhd
• Maslow Trainers & Consultants
Sdn Bhd
What contribute to your success?
I would says it’s the industry knowledge
and how well you are connected with
business persons as the more people
you know the easier transactions
concluded. Solid family backing are
necessary to overcome any adversity
coupled with self discipline. Interested
person may contact myself on 012-
745 9731 to discuss further on how we
can assist your organisation to be ISO
certified or any other services offered by
QS CERTIFICATION SDN BHD.
46
| NOVEMBER 2014
ENTREPRENEUR

N
ow you already created a google account to access
YouTube platform that enables us to watch, like,
and subscribe video. We can also upload videos
upon signing in. However, a Google account don't come
with a YouTube channel by default; without a channel, you
have no public presence on YouTube. We had discussed
channel creation methods in our previous issue, but it can
only be done through a computer as currently this can't be
done in the Android or iOS YouTube apps.
CREATE COMPELLING CHANNEL TRAILER
VIDEO
Bear in mind, we need to attract very niche and targeted
viewers to our channel. Your inaugural video plays a
very vital role in attracting the potential subscribers to
the channel. Viewers who are yet to subscribe to your
YouTube channel and visit your channel page, can now
be greeted by a video telling them why they should hit the
subscribe button. This is an opportunity to show these
potential subscribers what you do, and why they should
sign up.
YouTube started rolling out in March 2013 this new feature
as part of the new “One Channel’ design. The core benefit
of this new design is that your channel will have a uniform
look across devices. Other useful features include the
ability to create playlists and the ability to link to associated
channels straight from your channel homepage. The most
exciting feature, as far as creativity goes, is definitely
the trailer feature. Here’s one nice example of a channel
featuring it:
STEPS TO CREATE A GREAT YOUTUBE CHANNEL
TRAILER
A trailer video is an advertisement for your channel and
first contact point to your potential subscribers. Creating
a compelling channel trailer is the most engaging way of
introducing your channel, and encouraging your viewers
to subscribe, so they’ll make you part of their YouTube
habit.
Always keep in mind a poorly produced trailer will force
your viewers to click and run away from your page
immediately. If you are going to use a trailer it is therefore
essential that you make the most of it. Here are some 5
tips for producing a compelling trailer.
PewDiePie is the number ONE channel on Youtube with
31,300,102 subscribers. Forbes estimated the 24 years old college
drop out Felix Arvid Ulf Kjellberg, creator of PewDiePie makes
US$4.0million per annum out of his Youtube Channel created 5
years ago.
No. 1 Channel on YouTube
with
STRATEGIES
TO MAKE MONEY
Part 2
with
48
| NOVEMBER 2014
ONLINE BUSINESS

1 Length
Keep it short, possible with a minute maximum. This is
enough time to get across a lot of information, but not so long
that viewers will switch off. The old rule still applies; your first
10 seconds are the most important and you need to hook the
audience in at that point.
2 Give a sense of who you are
Obviously there is no one way to do this as we are all unique.
However, you need to be sure that your trailer portrays a good
and accurate sense of who you are, what you do and what you
have to offer new subscribers. Screen test your trailer with a focus
group audience and get feedback. This is worth getting right.
3 Emotion
To quote Bill Woolery: ‘a feature documentary has emotional
moments, but a trailer is basically one emotional moment from
beginning to end.” Your trailer needs to engage your audience
on an emotional level – this emotion needs to be congruent
with what your channel is about and the response you want
from your audience.
4 Answer important questions
Your audience wants an idea of what kind of videos you create
in terms of theme and style. The trailer is also an opportunity
to introduce the audience to important characters from your
channel videos. It may also be a chance to introduce the
audience to your characters' motivations Finally, you need to
tell your audience why they should be watching your videos
and why they should be watching them now.
5 Speed
Professional movie trailers are fast paced and pick up
momentum about half way through. They are exciting which is
what makes them so engaging.
MOST COMMON TYPES OF PEOPLE ON
YOUTUBE
TOP EARNING MALAYSIAN YOUTUBE
CHANNELS
Video
Gamers
Comedy
Fans
Music
Lovers
Auto
Enthusiasts
Above: An example of short, simple and attractive trailer video
49
NOVEMBER 2014 |
ONLINE BUSINESS

MALAYSIA'S DIGITAL ECONOMY CONTRIBUTE RM113 BILLION TO
GDP
M
alaysia’s digital economy is in a good position with the
information communication technology sector contributing
12 per cent of the national gross domestic product (GDP).
Multimedia Development Corp's (MDeC) vice-president, Michael
Warren, said the healthy contribution amounted to RM113 billion,
represented a significant share of the national GDP of RM941 billion
in 2012. "To further accelerate this growth, MDeC’s Digital Malaysia
354 Roadmap will game-change Malaysia’s digital landscape and
undoubtedly sow the seeds to grow Malaysia into a high-income
country driven by innovations of the digital economy by 2020.
"MDeC's Digital Malaysia 354 Roadmap has now moved forward
to the next phase and details of the roadmap would be revealed
soon," he said. Warren said the three digitization trends -– mobile
commerce, business intelligence and smart infrastructures -– would
have a meaningful impact on companies within the next five years.
He said although digitisation was not changing the fundamentals
of doing business, it has enabled new business opportunities and
opened up possibilities for growth and efficiency gains. "These
trends will affect the ways business transactions are conducted
and how companies interact with their suppliers, customers and
other stakeholders," he said. Warren said leading market research
institutes had forecast that as of 2018, Asia-Pacific would become
the region with the busiest e-commerce activities and transactions
in the world. Fast food chain, Marrybrown, has embarked on an
expansion plan in India, eyeing mainly tier two and three cities in the
Southern states of the country amid growing demand for its products.
Currently, Marrybrown has 48 outlets, of which 44 is located in Tamil
Nadu and two each in Bangalore, Karnataka and Kochi, Kerala.
Ajith, Director, MGM Entertainments Pvt Ltd, the master franchisee
for Marrybrown in India said "by the end of this fiscal we would like to
increase the number of outlets to 75 from the current 48," leveraging
on the first mover advantage by opening outlets in the smaller towns
in the Southern State. According to the report, Marrybrown chain in
India is not confined to fried chickens and burgers alone but would
also offer flavoured rice and even biryani as well as vegetarian
dishes to cater to the local palate. Marrybrown, which is Malaysia's
homegrown fast food chain, is currently the world’s largest Halal
Quick Service Restaurant (QSR) brand originating from Asia.
HSBC MALAYSIA WINS BEST DOMESTIC CASH MANAGEMENT
2014 AWARD
H
SBC Bank Malaysia Bhd's (HSBC Malaysia)been named the
2014 Best Domestic Cash Management Bank in Malaysia
for its Global Payments and Cash Management business
in the Euromoney Cash Management Survey. It is also the eighth
consecutive year that the bank has been recognized for outstanding
service in similar industry in Malaysia. HSBC Malaysia has also been
named the Best Global Cash Management Bank and Best Regional
Cash Management Bank in Asia for both corporates and financial
institutions based on a survey of more than 27, 000 senior finance
executives, cash managers and treasurers worldwide.
EASY TAXI UNVEILS REWARD PLAN FOR TAXI DRIVERS
T
axi booking app Easy Taxi has announced a competitive 'Super
Easy Taxi' reward plan for Malaysian taxi drivers using its new
'iconic' taxis, ranging from RM200 to RM1,000 per month
depending on their performance as well as customer ratings. Easy
Taxi South East-Asia Regional Managing Director Joon Chan said,
"Taxi drivers are continuously burdened with financial constraints
from many aspects. Easy Taxi also provides monthly bonuses to
motivate drivers to improve their service, depending on their daily
income from picking up passengers. Easy Taxi Malaysia has already
invested around RM10 million since it began operations in Malaysia
in 2013, including in upgrading and refurbishing the taxis and in
training workshops for taxi drivers.
50
| NOVEMBER 2014
MALAYSIA BUSINESS NEWS

MyCC IMPOSES FINANCIAL PENALTY ON CONFECTION, BAKERY
PRODUCTS PRODUCERS FOR PRICE FIXING
T
he Malaysia Competition Commission (MyCC) today issued
a proposed decision in relation to a price fixing agreement
between 24 enterprises which are members of the Sibu
Confectionery and Bakery Association (SCBA). The 24 enterprises
were found infringing Section 4(2) of the Competition Act after they
were discovered agreeing to increase the prices of confectionery and
bakery products by between 10 and 15 per cent in Sibu. To remedy
this infringement, MyCC proposed to impose a total financial penalty
of RM439,000 on the enterprises and directed the enterprises to take
steps to ensure that they stop the infringement and comply with the
Act. "Price fixing is a major concern of the MyCC as the restriction of
competition is obvious in any price fixing cases. Such an agreement,
conducted by these enterprises of different sizes, provides the parties
the opportunity to impose higher prices to maximize profitability
without any competition," MyCC Chief Executive Officer Shila Dorai
Raj said in a statement.
MICROSOFT HONOURS MALAYSIAN GOVT WITH "EGOVERNMENT
EXCELLENCE AWARD"
M
icrosoft Malaysia has honoured the Malaysian government
with the "eGovernment Excellence Award" for its initiatives to
leverage on innovative technologies to transform the country.
Microsoft International president, Jean-Philippe Courtois, presented
the award to Secretary-General of the Ministry of Science, Technology
and Innovation (MOSTI), Datuk Seri Dr Noorul Ainur Mohd Nur, at
the Innovative Government 2.0 Summit here recently. Meanwhile,
Chief Secretary to the Government, Tan Sri Dr Ali Hamsa, said to
achieve the objectives of the National Information Communications
Technology Strategic Plan, the government adopted the citizen-
centric and the "whole-of-government" approaches which combined
people, process and technology to support policy formulation,
programme development and delivery outcomes. He said several
impactful initiatives were being undertaken towards this end, such
as the consolidation of the goverment data centres, goverment cloud
computing and government mobile computing.
MALINDO AIMS TO FLY 2.25 MLN PASSENGERS BY YEAR-END
M
alindo Air aims to attract about 2.25 million passengers by year-end following the introduction of new routes, including to Singapore
and Bandung, Indonesia, by November and mid-December, respectively. The hybrid airline's target is lower than the one made late last
year, which aimed to achieve over three million passengers by end-2014. Chief executive officer, Chandran Rama Muthy, said late last
year the airline had about one million passengers. "Currently, we managed to get more than half of the target and since the last three months
of the year are high peak season we are confident to achieve the target," he said. For next year, he said, the airline planned to spread its wing
to China, focusing on the southern region. He said Malindo operated six Boeing jets from klia2 and one each was expected to be delivered next
month and in December respectively.
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NOVEMBER 2014 |

52
| NOVEMBER 2014
SMALL BUSINESSES HAVE NEW OPPORTUNITY TO INCREASE
CUSTOMER BASE
S
mall business owners in the country from street vendors to
shopkeepers from various trades now have an opportunity
to "pull in" customers via their mobile phones using a unique
application called 365Mshop. With this application installed, all the
vendors have to do is to make an initial investment of RM100, which
will allow them to provide their customers with top-up for their prepaid
mobile lines from any major local telecommunication company, 24
hours a day.
They can also perform international mobile top-up to 12 countries,
including Indonesia, India, Bangladesh, Nepal, Vietnam and
Philippines. The promoter of this scheme is a well known Telco
agency, Hussein Resources Sdn Bhd, which also provides free
training to those interested. "The service provided a huge opening
for small businesses to ride on the demand of top-up services.
AFFORDABLE URBAN HOMES, SUSTAINABLE JOBS AND FOOD
SECURITY TO SOLVE CITY SLUMS
B
uilding on the success in poverty relief achieved through self-
supporting high-tech "smart villages," Malaysian innovators
have created blueprints for an urban community counterpart
with affordable homes, food security and sustainable jobs, aiming
to solve the growing global problem of squalid city slums. Similat to
the 50-acre smart village sites, the 5-acre urban version provides
affordable accommodation with educational and community facilities
and incorporates innovative employment opportunities and food
security through aquaculture and state-of-the-art water-efficient
greenhouse-based agriculture. The city neighbourhood model
features a pre-fabricated, four-story walk-up apartment building
created largely from post-consumer materials. The first such
building, with 32 apartments, was recently assembled in 16
weeks for RM4.8 million - including land costs - by Malaysia's
IRIS Corporation in Pahang. The blueprints were presented
at the 4th meeting of Malaysia's Global Science and
Innovation Advisory Council (GSIAC), convened at the New
York Academy of Sciences (NYAS) in New York on 24th
September 2014. Chaired by Prime Minister Najib Razak,
GSIAC is a body of distinguished national and international
leaders in economics, business, science and technology
guiding Malaysia's sustainable development towards a goal
of RM64,000 per capita annual income by 2020. GSIAC is
run jointly by the Malaysian Industry-Government Group for
High Technology and NYAS.

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