SlideShare ist ein Scribd-Unternehmen logo

Luxury Auto Social Media Use Study - MH Group Communications

•Als PPT, PDF herunterladen•
•
MH Group Comunications
MH Group Comunications

Study by MH Group Communications and Forum Strategies & Communications examines social media presence of global luxury automobile companies; finds German automakers dominate while Japanese and American brands are largely absent.

AutomobilTechnologieBusiness
1 von 15
© MH Group Communications / Forum Strategies
Purpose of the Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© MH Group Communications / Forum Strategies 9/15/09
How the Study Was Done ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© MH Group Communications / Forum Strategies 9/15/09
© MH Group Communications / Forum Strategies 9/15/09
Major Findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© MH Group Communications / Forum Strategies 9/15/09
Luxury Trends Affecting Autos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© MH Group Communications / Forum Strategies 9/15/09
© MH Group Communications / Forum Strategies 9/15/09
Community Index Hand-raisers who have willingly identified themselves as followers or friends of the brand © MH Group Communications / Forum Strategies The index is a numerical calculation with a base of zero x .01 and reflects total Facebook friends, Twitter followers, YouTube channel subscribers and Flickr group members in the study period, with a growth-trend factor applied of 10% to fast-growing communities. Index period: 8/1/09 – 8/31-09 9/15/09
Conversation Index The volume of all commentary about the brands from both outside and within their communities © MH Group Communications / Forum Strategies The index is a numerical calculation with a base of zero x .01 and reflects total Facebook comments, Twitter Tweets, YouTube video posts and Flickr photo posts during the study period, with a growth-trend factor applied of 10% to rapidly growing conversations. Index period: 8/1/09 – 8/31-09 9/15/09
Tiered Rankings ,[object Object],[object Object],[object Object],Challengers 3. Audi 4. Mercedes The Pack 5. Cadillac 6. Lexus 7. Acura 8. Infiniti 9. Lincoln © MH Group Communications / Forum Strategies Positioned to dominate social media in this business category Positioned to challenge category leaders Social media not a significant factor in driving brand awareness or sales 9/15/09
© MH Group Communications / Forum Strategies 9/15/09
What are Consumers Discussing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© MH Group Communications / Forum Strategies 9/15/09
Keys to Social Media Success in 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© MH Group Communications / Forum Strategies 9/15/09
About MH Group Communications and Forum Strategies & Communications ,[object Object],[object Object],[object Object],© MH Group Communications / Forum Strategies 9/15/09
Mark Hass mark.hass@mhgroupcom.com 100 Park Avenue, 16 th Floor New York, NY 10017 212.984.0672 Jeffrey Sindone [email_address] 805 Third Avenue, 12th floor New York, NY 10022 212.554.2155 © MH Group Communications / Forum Strategies 9/15/09 An issue-oriented communications and outreach firm that helps major corporations communicate with key audiences on critical policy issues related to their businesses and brands.

Empfohlen

Luxury auto luxury goods
Luxury auto luxury goodsLuxury auto luxury goods
Luxury auto luxury goods
Ankita Sarmokaddam
 
The Automotive Industry Through the lens of social
The Automotive Industry Through the lens of socialThe Automotive Industry Through the lens of social
The Automotive Industry Through the lens of social
Brandwatch
 
How Customer Communities Power Word-of-Mouth Marketing
How Customer Communities Power Word-of-Mouth MarketingHow Customer Communities Power Word-of-Mouth Marketing
How Customer Communities Power Word-of-Mouth Marketing
Lithium
 
Ford Digital Marketing Strategy
Ford Digital Marketing Strategy Ford Digital Marketing Strategy
Ford Digital Marketing Strategy
Dallas LaPerriere
 
Leveraging Social Media for Business - By Gaurav Kapoor
Leveraging Social Media for Business - By Gaurav KapoorLeveraging Social Media for Business - By Gaurav Kapoor
Leveraging Social Media for Business - By Gaurav Kapoor
Regalix
 
The 4 Gears from The Science of Social 2
The 4 Gears from The Science of Social 2 The 4 Gears from The Science of Social 2
The 4 Gears from The Science of Social 2
Lithium
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
guest0a20a01c
 
Analysis on Ford’s social media strategy
Analysis on Ford’s social media strategyAnalysis on Ford’s social media strategy
Analysis on Ford’s social media strategy
arun_getapp
 

Empfohlen

Luxury auto luxury goods
Luxury auto luxury goodsLuxury auto luxury goods
Luxury auto luxury goods
Ankita Sarmokaddam
 
The Automotive Industry Through the lens of social
The Automotive Industry Through the lens of socialThe Automotive Industry Through the lens of social
The Automotive Industry Through the lens of social
Brandwatch
 
How Customer Communities Power Word-of-Mouth Marketing
How Customer Communities Power Word-of-Mouth MarketingHow Customer Communities Power Word-of-Mouth Marketing
How Customer Communities Power Word-of-Mouth Marketing
Lithium
 
Ford Digital Marketing Strategy
Ford Digital Marketing Strategy Ford Digital Marketing Strategy
Ford Digital Marketing Strategy
Dallas LaPerriere
 
Leveraging Social Media for Business - By Gaurav Kapoor
Leveraging Social Media for Business - By Gaurav KapoorLeveraging Social Media for Business - By Gaurav Kapoor
Leveraging Social Media for Business - By Gaurav Kapoor
Regalix
 
The 4 Gears from The Science of Social 2
The 4 Gears from The Science of Social 2 The 4 Gears from The Science of Social 2
The 4 Gears from The Science of Social 2
Lithium
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
guest0a20a01c
 
Analysis on Ford’s social media strategy
Analysis on Ford’s social media strategyAnalysis on Ford’s social media strategy
Analysis on Ford’s social media strategy
arun_getapp
 
How to be a social brand?
How to be a social brand?How to be a social brand?
How to be a social brand?
Romain Ricard
 
Understanding the Social Media Habits of U.S. Travel Suppliers
Understanding the Social Media Habits of U.S. Travel SuppliersUnderstanding the Social Media Habits of U.S. Travel Suppliers
Understanding the Social Media Habits of U.S. Travel Suppliers
Amadeus Americas
 
(Graham Brown mobileYouth) Mobile Youth Social Media
(Graham Brown mobileYouth) Mobile Youth Social Media(Graham Brown mobileYouth) Mobile Youth Social Media
(Graham Brown mobileYouth) Mobile Youth Social Media
Graham Brown
 
Ford Fiesta Movement - UF Marketing Management Case
Ford Fiesta Movement - UF Marketing Management CaseFord Fiesta Movement - UF Marketing Management Case
Ford Fiesta Movement - UF Marketing Management Case
Carina Daidone
 
Automotive Industry Benchmark Report: The State of Social Media Marketing
Automotive Industry Benchmark Report: The State of Social Media MarketingAutomotive Industry Benchmark Report: The State of Social Media Marketing
Automotive Industry Benchmark Report: The State of Social Media Marketing
TrackMaven
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
Dr. Prashant Chauhan
 
The Social Media Habits of the Fortune 500
The Social Media Habits of the Fortune 500The Social Media Habits of the Fortune 500
The Social Media Habits of the Fortune 500
Michelle Batten
 
Turning social feeds into business leads
Turning social feeds into business leadsTurning social feeds into business leads
Turning social feeds into business leads
Getfly CRM
 
[Report] Decoding Sedan industry on social media
[Report] Decoding Sedan industry on social media[Report] Decoding Sedan industry on social media
[Report] Decoding Sedan industry on social media
Social Samosa
 
Vision mobile developer_economics_q3_2013_v1
Vision mobile developer_economics_q3_2013_v1Vision mobile developer_economics_q3_2013_v1
Vision mobile developer_economics_q3_2013_v1
Sumit Roy
 
Social Media Strategy @ Ford Motor Company – One Social Vision
Social Media Strategy @ Ford Motor Company – One Social VisionSocial Media Strategy @ Ford Motor Company – One Social Vision
Social Media Strategy @ Ford Motor Company – One Social Vision
Rajesh Prabhakar
 
[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...
[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...
[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...
Altimeter, a Prophet Company
 
MARKETING RESEARCH_precious ogbonna
MARKETING RESEARCH_precious ogbonnaMARKETING RESEARCH_precious ogbonna
MARKETING RESEARCH_precious ogbonna
PRECIOUS OGBONNA
 
Com score the power of like
Com score the power of likeCom score the power of like
Com score the power of like
Sumit Roy
 
Ford Fiesta Movement Social Media Campaign Value
Ford Fiesta Movement Social Media Campaign ValueFord Fiesta Movement Social Media Campaign Value
Ford Fiesta Movement Social Media Campaign Value
dmle
 
Mobile Essentials: HCMC - Paid, Owned, Earned of Mobile Marketing
Mobile Essentials: HCMC - Paid, Owned, Earned of Mobile MarketingMobile Essentials: HCMC - Paid, Owned, Earned of Mobile Marketing
Mobile Essentials: HCMC - Paid, Owned, Earned of Mobile Marketing
Dacey Calisura
 
The Impact of Owned vs. Paid media April 2017
The Impact of Owned vs. Paid media April 2017The Impact of Owned vs. Paid media April 2017
The Impact of Owned vs. Paid media April 2017
Tom Collinger
 
Türkiye Sosyal Medya Pazarlama Trendleri
Türkiye Sosyal Medya Pazarlama TrendleriTürkiye Sosyal Medya Pazarlama Trendleri
Türkiye Sosyal Medya Pazarlama Trendleri
Erol Dizdar
 
Fiesta Movement Case Study
Fiesta Movement Case StudyFiesta Movement Case Study
Fiesta Movement Case Study
mmaleigh
 
Swot social media ppt-samsung
Swot social media ppt-samsungSwot social media ppt-samsung
Swot social media ppt-samsung
mferro023
 
Publicis Mojo
Publicis MojoPublicis Mojo
Publicis Mojo
Lesliebr25
 
Progress report Wikipedian-in-Residence national library & archives Netherlan...
Progress report Wikipedian-in-Residence national library & archives Netherlan...Progress report Wikipedian-in-Residence national library & archives Netherlan...
Progress report Wikipedian-in-Residence national library & archives Netherlan...
Olaf Janssen
 

Weitere ähnliche Inhalte

Was ist angesagt?

[Report] Decoding Sedan industry on social media
[Report] Decoding Sedan industry on social media[Report] Decoding Sedan industry on social media
[Report] Decoding Sedan industry on social media
Social Samosa
 
Vision mobile developer_economics_q3_2013_v1
Vision mobile developer_economics_q3_2013_v1Vision mobile developer_economics_q3_2013_v1
Vision mobile developer_economics_q3_2013_v1
Sumit Roy
 
[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...
[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...
[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...
Altimeter, a Prophet Company
 
MARKETING RESEARCH_precious ogbonna
MARKETING RESEARCH_precious ogbonnaMARKETING RESEARCH_precious ogbonna
MARKETING RESEARCH_precious ogbonna
PRECIOUS OGBONNA
 
Com score the power of like
Com score the power of likeCom score the power of like
Com score the power of like
Sumit Roy
 
Türkiye Sosyal Medya Pazarlama Trendleri
Türkiye Sosyal Medya Pazarlama TrendleriTürkiye Sosyal Medya Pazarlama Trendleri
Türkiye Sosyal Medya Pazarlama Trendleri
Erol Dizdar
 
Fiesta Movement Case Study
Fiesta Movement Case StudyFiesta Movement Case Study
Fiesta Movement Case Study
mmaleigh
 

Was ist angesagt? (20)

How to be a social brand?
How to be a social brand?How to be a social brand?
How to be a social brand?
 
Understanding the Social Media Habits of U.S. Travel Suppliers
Understanding the Social Media Habits of U.S. Travel SuppliersUnderstanding the Social Media Habits of U.S. Travel Suppliers
Understanding the Social Media Habits of U.S. Travel Suppliers
 
(Graham Brown mobileYouth) Mobile Youth Social Media
(Graham Brown mobileYouth) Mobile Youth Social Media(Graham Brown mobileYouth) Mobile Youth Social Media
(Graham Brown mobileYouth) Mobile Youth Social Media
 
Ford Fiesta Movement - UF Marketing Management Case
Ford Fiesta Movement - UF Marketing Management CaseFord Fiesta Movement - UF Marketing Management Case
Ford Fiesta Movement - UF Marketing Management Case
 
Automotive Industry Benchmark Report: The State of Social Media Marketing
Automotive Industry Benchmark Report: The State of Social Media MarketingAutomotive Industry Benchmark Report: The State of Social Media Marketing
Automotive Industry Benchmark Report: The State of Social Media Marketing
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
The Social Media Habits of the Fortune 500
The Social Media Habits of the Fortune 500The Social Media Habits of the Fortune 500
The Social Media Habits of the Fortune 500
 
Turning social feeds into business leads
Turning social feeds into business leadsTurning social feeds into business leads
Turning social feeds into business leads
 
[Report] Decoding Sedan industry on social media
[Report] Decoding Sedan industry on social media[Report] Decoding Sedan industry on social media
[Report] Decoding Sedan industry on social media
 
Vision mobile developer_economics_q3_2013_v1
Vision mobile developer_economics_q3_2013_v1Vision mobile developer_economics_q3_2013_v1
Vision mobile developer_economics_q3_2013_v1
 
Social Media Strategy @ Ford Motor Company – One Social Vision
Social Media Strategy @ Ford Motor Company – One Social VisionSocial Media Strategy @ Ford Motor Company – One Social Vision
Social Media Strategy @ Ford Motor Company – One Social Vision
 
[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...
[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...
[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...
 
MARKETING RESEARCH_precious ogbonna
MARKETING RESEARCH_precious ogbonnaMARKETING RESEARCH_precious ogbonna
MARKETING RESEARCH_precious ogbonna
 
Com score the power of like
Com score the power of likeCom score the power of like
Com score the power of like
 
Ford Fiesta Movement Social Media Campaign Value
Ford Fiesta Movement Social Media Campaign ValueFord Fiesta Movement Social Media Campaign Value
Ford Fiesta Movement Social Media Campaign Value
 
Mobile Essentials: HCMC - Paid, Owned, Earned of Mobile Marketing
Mobile Essentials: HCMC - Paid, Owned, Earned of Mobile MarketingMobile Essentials: HCMC - Paid, Owned, Earned of Mobile Marketing
Mobile Essentials: HCMC - Paid, Owned, Earned of Mobile Marketing
 
The Impact of Owned vs. Paid media April 2017
The Impact of Owned vs. Paid media April 2017The Impact of Owned vs. Paid media April 2017
The Impact of Owned vs. Paid media April 2017
 
Türkiye Sosyal Medya Pazarlama Trendleri
Türkiye Sosyal Medya Pazarlama TrendleriTürkiye Sosyal Medya Pazarlama Trendleri
Türkiye Sosyal Medya Pazarlama Trendleri
 
Fiesta Movement Case Study
Fiesta Movement Case StudyFiesta Movement Case Study
Fiesta Movement Case Study
 
Swot social media ppt-samsung
Swot social media ppt-samsungSwot social media ppt-samsung
Swot social media ppt-samsung
 

Andere mochten auch

Wikipedia en de Koninklijke Bibliotheek: samen een wereldwijd bereik
Wikipedia en de Koninklijke Bibliotheek: samen een wereldwijd bereik Wikipedia en de Koninklijke Bibliotheek: samen een wereldwijd bereik
Wikipedia en de Koninklijke Bibliotheek: samen een wereldwijd bereik
Olaf Janssen
 
Google App Engine Google Apps
Google App Engine Google AppsGoogle App Engine Google Apps
Google App Engine Google Apps
Juan Pittau
 
GRAMMAR:Idioms1
GRAMMAR:Idioms1GRAMMAR:Idioms1
GRAMMAR:Idioms1
Natalia
 
Victoria, Eli, Mica
Victoria, Eli, MicaVictoria, Eli, Mica
Victoria, Eli, Mica
guesta08c073
 
Medicover Raport O Zdrowiu 2008
Medicover Raport O Zdrowiu 2008Medicover Raport O Zdrowiu 2008
Medicover Raport O Zdrowiu 2008
Next
 
MS Conference Presentation
MS Conference PresentationMS Conference Presentation
MS Conference Presentation
guestc08e0c02
 

Andere mochten auch (20)

Publicis Mojo
Publicis MojoPublicis Mojo
Publicis Mojo
 
Progress report Wikipedian-in-Residence national library & archives Netherlan...
Progress report Wikipedian-in-Residence national library & archives Netherlan...Progress report Wikipedian-in-Residence national library & archives Netherlan...
Progress report Wikipedian-in-Residence national library & archives Netherlan...
 
Wikipedia en de Koninklijke Bibliotheek: samen een wereldwijd bereik
Wikipedia en de Koninklijke Bibliotheek: samen een wereldwijd bereik Wikipedia en de Koninklijke Bibliotheek: samen een wereldwijd bereik
Wikipedia en de Koninklijke Bibliotheek: samen een wereldwijd bereik
 
Optify Best Practices - Lead Generation Campaigns
Optify Best Practices - Lead Generation CampaignsOptify Best Practices - Lead Generation Campaigns
Optify Best Practices - Lead Generation Campaigns
 
Symmetry
SymmetrySymmetry
Symmetry
 
Star Work sheet
Star Work sheetStar Work sheet
Star Work sheet
 
Google App Engine Google Apps
Google App Engine Google AppsGoogle App Engine Google Apps
Google App Engine Google Apps
 
放感情做設計＠Womany
放感情做設計＠Womany放感情做設計＠Womany
放感情做設計＠Womany
 
Open Graphics
Open GraphicsOpen Graphics
Open Graphics
 
GRAMMAR:Idioms1
GRAMMAR:Idioms1GRAMMAR:Idioms1
GRAMMAR:Idioms1
 
The ABC’s of Health Insurance
The ABC’s of Health Insurance The ABC’s of Health Insurance
The ABC’s of Health Insurance
 
Trial2
Trial2Trial2
Trial2
 
Victoria, Eli, Mica
Victoria, Eli, MicaVictoria, Eli, Mica
Victoria, Eli, Mica
 
Beehive002
Beehive002Beehive002
Beehive002
 
Medicover Raport O Zdrowiu 2008
Medicover Raport O Zdrowiu 2008Medicover Raport O Zdrowiu 2008
Medicover Raport O Zdrowiu 2008
 
Poligonos
PoligonosPoligonos
Poligonos
 
MS Conference Presentation
MS Conference PresentationMS Conference Presentation
MS Conference Presentation
 
You Can Dance Roztańczone Miasto 2007
You Can Dance Roztańczone Miasto 2007You Can Dance Roztańczone Miasto 2007
You Can Dance Roztańczone Miasto 2007
 
μέθοδος Project. θεωρητική παρουσίαση
μέθοδος Project. θεωρητική παρουσίασημέθοδος Project. θεωρητική παρουσίαση
μέθοδος Project. θεωρητική παρουσίαση
 
Mobile Masterclass 2013
Mobile Masterclass 2013Mobile Masterclass 2013
Mobile Masterclass 2013
 

Ähnlich wie Luxury Auto Social Media Use Study - MH Group Communications

BrandZ Top 100 Most Valuable Global Brands 2010 Summary
BrandZ Top 100 Most Valuable Global Brands 2010 SummaryBrandZ Top 100 Most Valuable Global Brands 2010 Summary
BrandZ Top 100 Most Valuable Global Brands 2010 Summary
Caroline Simon
 
Practical Cases: Automotive
Practical Cases: AutomotivePractical Cases: Automotive
Practical Cases: Automotive
Emakina
 
Case study 5 chapter 91. 2. Answer the Case Study Questions (f.docx
Case study 5 chapter 91. 2. Answer the Case Study Questions (f.docxCase study 5 chapter 91. 2. Answer the Case Study Questions (f.docx
Case study 5 chapter 91. 2. Answer the Case Study Questions (f.docx
wendolynhalbert
 
Social media insights for newspaper media sales professionals
Social media insights for newspaper media sales professionalsSocial media insights for newspaper media sales professionals
Social media insights for newspaper media sales professionals
Debbie Horovitch
 
Strategy in a digital world
Strategy in a digital worldStrategy in a digital world
Strategy in a digital world
Lighthouse CEE
 
Best Buy - Social Marketing Strategy
Best Buy - Social Marketing StrategyBest Buy - Social Marketing Strategy
Best Buy - Social Marketing Strategy
Nick Williams
 

Ähnlich wie Luxury Auto Social Media Use Study - MH Group Communications (20)

Sectorreport automotive-160226002037
Sectorreport automotive-160226002037Sectorreport automotive-160226002037
Sectorreport automotive-160226002037
 
Demographic Social Snapshot
Demographic Social SnapshotDemographic Social Snapshot
Demographic Social Snapshot
 
Automotive snapshot
Automotive snapshotAutomotive snapshot
Automotive snapshot
 
Penton Digital Research Ongoing Social Monitoring Sample
Penton Digital Research Ongoing Social Monitoring SamplePenton Digital Research Ongoing Social Monitoring Sample
Penton Digital Research Ongoing Social Monitoring Sample
 
Brand z
Brand zBrand z
Brand z
 
BrandZ Top 100 Most Valuable Global Brands 2010 Summary
BrandZ Top 100 Most Valuable Global Brands 2010 SummaryBrandZ Top 100 Most Valuable Global Brands 2010 Summary
BrandZ Top 100 Most Valuable Global Brands 2010 Summary
 
Socon2011 presentation dist
Socon2011 presentation distSocon2011 presentation dist
Socon2011 presentation dist
 
Social technology quarterly Vol 1 issue 3
Social technology quarterly Vol 1 issue 3Social technology quarterly Vol 1 issue 3
Social technology quarterly Vol 1 issue 3
 
Social Media Trends: Annuity and Life Insurance
Social Media Trends: Annuity and Life InsuranceSocial Media Trends: Annuity and Life Insurance
Social Media Trends: Annuity and Life Insurance
 
Social media marketing (3)
Social media marketing (3)Social media marketing (3)
Social media marketing (3)
 
Practical Cases: Automotive
Practical Cases: AutomotivePractical Cases: Automotive
Practical Cases: Automotive
 
Case study 5 chapter 91. 2. Answer the Case Study Questions (f.docx
Case study 5 chapter 91. 2. Answer the Case Study Questions (f.docxCase study 5 chapter 91. 2. Answer the Case Study Questions (f.docx
Case study 5 chapter 91. 2. Answer the Case Study Questions (f.docx
 
Timo Elliott
Timo ElliottTimo Elliott
Timo Elliott
 
Social Media Guide
Social Media GuideSocial Media Guide
Social Media Guide
 
Social media insights for newspaper media sales professionals
Social media insights for newspaper media sales professionalsSocial media insights for newspaper media sales professionals
Social media insights for newspaper media sales professionals
 
Integrated Social Media Marketing
Integrated Social Media MarketingIntegrated Social Media Marketing
Integrated Social Media Marketing
 
Digital Dealer Conference 10 Integrated Social Media Marketing
Digital Dealer Conference 10 Integrated Social Media MarketingDigital Dealer Conference 10 Integrated Social Media Marketing
Digital Dealer Conference 10 Integrated Social Media Marketing
 
Digital Dealer 10; Integrated Social Media Marketing
Digital Dealer 10; Integrated Social Media MarketingDigital Dealer 10; Integrated Social Media Marketing
Digital Dealer 10; Integrated Social Media Marketing
 
Strategy in a digital world
Strategy in a digital worldStrategy in a digital world
Strategy in a digital world
 
Best Buy - Social Marketing Strategy
Best Buy - Social Marketing StrategyBest Buy - Social Marketing Strategy
Best Buy - Social Marketing Strategy
 

Kürzlich hochgeladen

+97470301568>>buy vape oil,thc oil weed,hash and cannabis oil in qatar doha}}
+97470301568>>buy vape oil,thc oil weed,hash and cannabis oil in qatar doha}}+97470301568>>buy vape oil,thc oil weed,hash and cannabis oil in qatar doha}}
+97470301568>>buy vape oil,thc oil weed,hash and cannabis oil in qatar doha}}
Health
 
Top profile Call Girls In dewas [ 7014168258 ] Call Me For Genuine Models We ...
Top profile Call Girls In dewas [ 7014168258 ] Call Me For Genuine Models We ...Top profile Call Girls In dewas [ 7014168258 ] Call Me For Genuine Models We ...
Top profile Call Girls In dewas [ 7014168258 ] Call Me For Genuine Models We ...
gajnagarg
 
一比一原版伯明翰城市大学毕业证成绩单留信学历认证
一比一原版伯明翰城市大学毕业证成绩单留信学历认证一比一原版伯明翰城市大学毕业证成绩单留信学历认证
一比一原版伯明翰城市大学毕业证成绩单留信学历认证
62qaf0hi
 
如何办理莱斯大学毕业证(Rice毕业证）毕业证成绩单原版一比一
如何办理莱斯大学毕业证(Rice毕业证）毕业证成绩单原版一比一如何办理莱斯大学毕业证(Rice毕业证）毕业证成绩单原版一比一
如何办理莱斯大学毕业证(Rice毕业证）毕业证成绩单原版一比一
avy6anjnd
 
Washim Call Girls 📞9332606886 Call Girls in Washim Escorts service book now C...
Washim Call Girls 📞9332606886 Call Girls in Washim Escorts service book now C...Washim Call Girls 📞9332606886 Call Girls in Washim Escorts service book now C...
Washim Call Girls 📞9332606886 Call Girls in Washim Escorts service book now C...
Dipal Arora
 
Changodar Call Girls Book Now 7737669865 Top Class Escort Service Available
Changodar Call Girls Book Now 7737669865 Top Class Escort Service AvailableChangodar Call Girls Book Now 7737669865 Top Class Escort Service Available
Changodar Call Girls Book Now 7737669865 Top Class Escort Service Available
gargpaaro
 
Top profile Call Girls In Darbhanga [ 7014168258 ] Call Me For Genuine Models...
Top profile Call Girls In Darbhanga [ 7014168258 ] Call Me For Genuine Models...Top profile Call Girls In Darbhanga [ 7014168258 ] Call Me For Genuine Models...
Top profile Call Girls In Darbhanga [ 7014168258 ] Call Me For Genuine Models...
nirzagarg
 
John Deere Tractors 5415 Diagnostic Repair Service Manual.pdf
John Deere Tractors 5415 Diagnostic Repair Service Manual.pdfJohn Deere Tractors 5415 Diagnostic Repair Service Manual.pdf
John Deere Tractors 5415 Diagnostic Repair Service Manual.pdf
Excavator
 
Top profile Call Girls In Ranchi [ 7014168258 ] Call Me For Genuine Models We...
Top profile Call Girls In Ranchi [ 7014168258 ] Call Me For Genuine Models We...Top profile Call Girls In Ranchi [ 7014168258 ] Call Me For Genuine Models We...
Top profile Call Girls In Ranchi [ 7014168258 ] Call Me For Genuine Models We...
gajnagarg
 
Housewife Call Girl in Faridabad ₹7.5k Pick Up & Drop With Cash Payment #8168...
Housewife Call Girl in Faridabad ₹7.5k Pick Up & Drop With Cash Payment #8168...Housewife Call Girl in Faridabad ₹7.5k Pick Up & Drop With Cash Payment #8168...
Housewife Call Girl in Faridabad ₹7.5k Pick Up & Drop With Cash Payment #8168...
Hyderabad Escorts Agency
 

Kürzlich hochgeladen (20)

+97470301568>>buy vape oil,thc oil weed,hash and cannabis oil in qatar doha}}
+97470301568>>buy vape oil,thc oil weed,hash and cannabis oil in qatar doha}}+97470301568>>buy vape oil,thc oil weed,hash and cannabis oil in qatar doha}}
+97470301568>>buy vape oil,thc oil weed,hash and cannabis oil in qatar doha}}
 
Is Your Volvo XC90 Displaying Anti-Skid Service Required Alert Here's Why
Is Your Volvo XC90 Displaying Anti-Skid Service Required Alert Here's WhyIs Your Volvo XC90 Displaying Anti-Skid Service Required Alert Here's Why
Is Your Volvo XC90 Displaying Anti-Skid Service Required Alert Here's Why
 
What Does It Mean When Mercedes Says 'ESP Inoperative See Owner's Manual'
What Does It Mean When Mercedes Says 'ESP Inoperative See Owner's Manual'What Does It Mean When Mercedes Says 'ESP Inoperative See Owner's Manual'
What Does It Mean When Mercedes Says 'ESP Inoperative See Owner's Manual'
 
❤️Panchkula Enjoy 24/7 Escort Service sdf
❤️Panchkula Enjoy 24/7 Escort Service sdf❤️Panchkula Enjoy 24/7 Escort Service sdf
❤️Panchkula Enjoy 24/7 Escort Service sdf
 
Top profile Call Girls In dewas [ 7014168258 ] Call Me For Genuine Models We ...
Top profile Call Girls In dewas [ 7014168258 ] Call Me For Genuine Models We ...Top profile Call Girls In dewas [ 7014168258 ] Call Me For Genuine Models We ...
Top profile Call Girls In dewas [ 7014168258 ] Call Me For Genuine Models We ...
 
一比一原版伯明翰城市大学毕业证成绩单留信学历认证
一比一原版伯明翰城市大学毕业证成绩单留信学历认证一比一原版伯明翰城市大学毕业证成绩单留信学历认证
一比一原版伯明翰城市大学毕业证成绩单留信学历认证
 
如何办理莱斯大学毕业证(Rice毕业证）毕业证成绩单原版一比一
如何办理莱斯大学毕业证(Rice毕业证）毕业证成绩单原版一比一如何办理莱斯大学毕业证(Rice毕业证）毕业证成绩单原版一比一
如何办理莱斯大学毕业证(Rice毕业证）毕业证成绩单原版一比一
 
Washim Call Girls 📞9332606886 Call Girls in Washim Escorts service book now C...
Washim Call Girls 📞9332606886 Call Girls in Washim Escorts service book now C...Washim Call Girls 📞9332606886 Call Girls in Washim Escorts service book now C...
Washim Call Girls 📞9332606886 Call Girls in Washim Escorts service book now C...
 
Effortless Driving Experience Premier Mercedes Sprinter Suspension Service
Effortless Driving Experience Premier Mercedes Sprinter Suspension ServiceEffortless Driving Experience Premier Mercedes Sprinter Suspension Service
Effortless Driving Experience Premier Mercedes Sprinter Suspension Service
 
Changodar Call Girls Book Now 7737669865 Top Class Escort Service Available
Changodar Call Girls Book Now 7737669865 Top Class Escort Service AvailableChangodar Call Girls Book Now 7737669865 Top Class Escort Service Available
Changodar Call Girls Book Now 7737669865 Top Class Escort Service Available
 
Top profile Call Girls In Darbhanga [ 7014168258 ] Call Me For Genuine Models...
Top profile Call Girls In Darbhanga [ 7014168258 ] Call Me For Genuine Models...Top profile Call Girls In Darbhanga [ 7014168258 ] Call Me For Genuine Models...
Top profile Call Girls In Darbhanga [ 7014168258 ] Call Me For Genuine Models...
 
Marathi Call Girls Santacruz WhatsApp +91-9930687706, Best Service
Marathi Call Girls Santacruz WhatsApp +91-9930687706, Best ServiceMarathi Call Girls Santacruz WhatsApp +91-9930687706, Best Service
Marathi Call Girls Santacruz WhatsApp +91-9930687706, Best Service
 
Bhilai Escorts Service Girl ^ 8250092165, WhatsApp Anytime Bhilai
Bhilai Escorts Service Girl ^ 8250092165, WhatsApp Anytime BhilaiBhilai Escorts Service Girl ^ 8250092165, WhatsApp Anytime Bhilai
Bhilai Escorts Service Girl ^ 8250092165, WhatsApp Anytime Bhilai
 
SEM 922 MOTOR GRADER PARTS LIST, ALL WHEEL DRIVE
SEM 922 MOTOR GRADER PARTS LIST, ALL WHEEL DRIVESEM 922 MOTOR GRADER PARTS LIST, ALL WHEEL DRIVE
SEM 922 MOTOR GRADER PARTS LIST, ALL WHEEL DRIVE
 
01552_14_01306_8.0_EPS_CMP_SW_VC2_Notebook.doc
01552_14_01306_8.0_EPS_CMP_SW_VC2_Notebook.doc01552_14_01306_8.0_EPS_CMP_SW_VC2_Notebook.doc
01552_14_01306_8.0_EPS_CMP_SW_VC2_Notebook.doc
 
John Deere Tractors 5415 Diagnostic Repair Service Manual.pdf
John Deere Tractors 5415 Diagnostic Repair Service Manual.pdfJohn Deere Tractors 5415 Diagnostic Repair Service Manual.pdf
John Deere Tractors 5415 Diagnostic Repair Service Manual.pdf
 
What Does The Engine Malfunction Reduced Power Message Mean For Your BMW X5
What Does The Engine Malfunction Reduced Power Message Mean For Your BMW X5What Does The Engine Malfunction Reduced Power Message Mean For Your BMW X5
What Does The Engine Malfunction Reduced Power Message Mean For Your BMW X5
 
Vip Begusarai Escorts Service Girl ^ 9332606886, WhatsApp Anytime Begusarai
Vip Begusarai Escorts Service Girl ^ 9332606886, WhatsApp Anytime BegusaraiVip Begusarai Escorts Service Girl ^ 9332606886, WhatsApp Anytime Begusarai
Vip Begusarai Escorts Service Girl ^ 9332606886, WhatsApp Anytime Begusarai
 
Top profile Call Girls In Ranchi [ 7014168258 ] Call Me For Genuine Models We...
Top profile Call Girls In Ranchi [ 7014168258 ] Call Me For Genuine Models We...Top profile Call Girls In Ranchi [ 7014168258 ] Call Me For Genuine Models We...
Top profile Call Girls In Ranchi [ 7014168258 ] Call Me For Genuine Models We...
 
Housewife Call Girl in Faridabad ₹7.5k Pick Up & Drop With Cash Payment #8168...
Housewife Call Girl in Faridabad ₹7.5k Pick Up & Drop With Cash Payment #8168...Housewife Call Girl in Faridabad ₹7.5k Pick Up & Drop With Cash Payment #8168...
Housewife Call Girl in Faridabad ₹7.5k Pick Up & Drop With Cash Payment #8168...
 

Luxury Auto Social Media Use Study - MH Group Communications

  • 1. © MH Group Communications / Forum Strategies
  • 2.
  • 3.
  • 4. © MH Group Communications / Forum Strategies 9/15/09
  • 5.
  • 6.
  • 7. © MH Group Communications / Forum Strategies 9/15/09
  • 8. Community Index Hand-raisers who have willingly identified themselves as followers or friends of the brand © MH Group Communications / Forum Strategies The index is a numerical calculation with a base of zero x .01 and reflects total Facebook friends, Twitter followers, YouTube channel subscribers and Flickr group members in the study period, with a growth-trend factor applied of 10% to fast-growing communities. Index period: 8/1/09 – 8/31-09 9/15/09
  • 9. Conversation Index The volume of all commentary about the brands from both outside and within their communities © MH Group Communications / Forum Strategies The index is a numerical calculation with a base of zero x .01 and reflects total Facebook comments, Twitter Tweets, YouTube video posts and Flickr photo posts during the study period, with a growth-trend factor applied of 10% to rapidly growing conversations. Index period: 8/1/09 – 8/31-09 9/15/09
  • 10.
  • 11. © MH Group Communications / Forum Strategies 9/15/09
  • 12.
  • 13.
  • 14.
  • 15. Mark Hass mark.hass@mhgroupcom.com 100 Park Avenue, 16 th Floor New York, NY 10017 212.984.0672 Jeffrey Sindone [email_address] 805 Third Avenue, 12th floor New York, NY 10022 212.554.2155 © MH Group Communications / Forum Strategies 9/15/09 An issue-oriented communications and outreach firm that helps major corporations communicate with key audiences on critical policy issues related to their businesses and brands.