Starbucks opened its first store in 1971 in Seattle's Pike Place Market. In the following decades, Starbucks expanded across the United States and globally, becoming a leading coffeehouse brand. Today, Starbucks has over 17,000 stores worldwide and focuses on providing excellent customer experiences, training its employees, and maintaining high ethical and social responsibility standards.
2. • Starbucks opens first store in Seattle’s Pike Place Market.
(Three partners; English Teacher Jerry Baldwin, History Teacher Zel
Siegel and Writer Gordon Bowker)
INTRODUCTION TO STARBUCKS
1971
1982
• Howard Schultz joins Starbucks as director of retail
operations and marketing. Starbucks begins providing coffee
to fine restaurants and espresso bars.
1983
• Howard travels to Italy, where he’s impressed with the
popularity of espresso bars in Milan. He sees the potential to
develop a similar coffeehouse culture in Seattle.
Stores: 1
Stores: 4
3. • Howard founds Il Giornale, offering brewed coffee and
espresso beverages made from Starbucks® coffee beans.
INTRODUCTION TO STARBUCKS
1985
1987
• Il Giornale acquires Starbucks assets with the backing of
local investors and changes its name to Starbucks
Corporation. Opens in Chicago and Vancouver, Canada.
1988
• Offers full health benefits to eligible full and part‐time
employees.
1992
• Completes initial public offering (IPO), with common stock
being traded on the NASDAQ National Market under the
trading symbol SBUX.
1997 • Establishes the Starbucks Foundation.
Stores: 17
Stores: 33
Stores: 165
Stores: 1.412
4. • Howard Schultz transitions to chairman and chief global
strategist, Orin Smith promoted to president and chief
executive officer.
INTRODUCTION TO STARBUCKS
2000
• Introduces ethical coffee‐sourcing guidelines developed in
partnership with Conservation International.
2001
• Opens stores in Turkey by Shaya Group.
(First in İstanbul)
2003
• Chairman Howard Schultz returns as chief executive officer.2008
• Expands digital offerings for customers with free unlimited
Wi‐Fi, Starbucks Digital Network.
2010
• Celebrates 40th anniversary2011
Stores: 3.501
Stores: 4.709
Stores: 7.225
Stores: 16.680
Stores: 16.858
Stores: 17.003
5. 191,000 worldwide
employees
$1,714B investment in
two years
#1 Fortune’s global
Most Admired Food
Service Company
On 6 continents, 66 countries
$16,448B revenue , #187 Fortune 500
5
44 years serving customers
STARBUCKS TODAY
#5 Fortune’s global
Most Admired Company
8. 8
29
Rank of Starbucks
brand value in the world
2
Rank of Starbucks
brand value in the world
for fast food company
Category Brand
Brand Value
2015 M$
1 Technology Apple 246,992
2 Technology Google 173,652
3 Technology Microsoft 115,500
4 Technology IBM 93,987
5 Payments VISA 91,962
6
Telecom
Providers
AT&T 89,492
7
Telecom
Providers
Verizon 86,009
29 Fast Food Starbucks 29,313
Sourc: http://www.millwardbrown.com/BrandZ/2015/Global/2015_BrandZ_Top100_Chart.pdf
STARBUCKS TODAY
10. MISSION
To inspire and nurture the human spirit – one person, one cup
and one neighborhood at a time.
11. VISION
Together we will elevate our partners, customers, suppliers and
neighbors to create positive change. To be innovators, leaders
and contributors to an inclusive society and a healthy
environment so that Starbucks and everyone we touch can
endure and thrive.
12. CORPORATE STRATEGY
• Maximize market penetration
• Provide a relaxing, attractive social atmosphere
• Offer high-quality products
• Create a great working environment
• Achieve profitability
22. THE STARBUCKS EXPERIENCE
The STARBUCKS EXPERIENCE can be found on
two very distinct levels of the company:
• In its unique corporate culture
• In its passing down of these values to its
partners
25. SEVEN BIG MOVES
1. Be the undisputed coffee authority
2. Engage and inspire our partners
3. Ignite the emotional attachment with our customers
4. Expand our global presence — while making each store
the heart of the local neighborhood
5. Be a leader in ethical sourcing and environmental
impact
6. Create innovative growth platforms worthy of our
coffee
7. Deliver a sustainable economic model
27. THIRD PLACE
Starbucks is known for more than just great coffee, we’re also
known for creating an idyllic “third place” (first place – home,
second place - work, third place – Starbucks) where customers
feel welcome and at home.
33. SOCIAL RESPONSIBILITY
1- College Achievement Plan
2- Starbucks Ethical Sourcing of Sustainable
Products
3- Starbucks will donate $0.70 [the average
price of a tree] to Conservation International for
every bag of coffee sold from participating
Starbucks® stores in the US to foster thriving
coffee communities.
4- Veterans and Military Support
