Personal Brand Exploration

1. PERSONAL BRAND EXPLORATION
Lyrie Miller
Project & Portfolio I: Week 1
August 31, 2021

2. Lyrie Miller is an ambitious 21 year old rising
mogul. Her notable skillsets in organization,
planning, communication, and technology shines
bright through her positions as event planner for
Paradigm Shifters and head producer for Temple
of Faith Ministries. Those skillsets began
developing in her high school years as an
Adjutant and top 4 in ROTC. Lyrie embraces and
creates environments that are conducive for
learning connecting, and building through her
emphasis on self discipline, enthusiasm,
con
fi
dence and love.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Meeting, Convention, and Event
Planners
• Business Continuity Planner
• Agents and Business Managers
of Artists, Performers, and
Athletes
BRAND ARCHETYPE - Based off
my brand archetype I am
sophisticated, captivating, and
in
fl
uential. My royalty archetype
shows how my goals are to create a
prosperous, successful community
of people.
Event Planning & Management for the Entertainment
Industry

4. Event Mangers
TARGET AUDIENCE
Samantha Stewart
Outreach Plan:
• One task I will complete to prepare for initial contact
with Samantha Stewart is by creating an idea binder full
of various graphics and idea’s for potential elegant
events to show off my creativity and way’s of thinking.
• One method or mode of communication I will use to
make my initial contact with Samantha is by direct
messaging the company via Instagram.
• One manner and timeframe in which I will follow up with
Samantha is by having a scheduled zoom meeting no
later than 1 month after the initial contact.
[Event Manager ] at [Bassett
Events]
Kaitlin Arcario
Outreach Plan:
• One task I will complete to prepare for initial contact with
Kaitlin Arcario is by creating various “disaster binders”
showing plans and alternative functions that can happen if
different things go wrong at different type of events.
• One method or mode of communication I will use to make
my initial contact with Kaitlin is by feeling out a position
form off of Ranfanelli career page.
• One manner and timeframe in which I will follow up with
Kaitlin is by having a scheduled zoom meeting no later
than 1 month after the initial contact.
[Event Producer] at
[Ranfanelli]
David Tutera
Outreach Plan:
• One task I will complete to prepare for initial contact
with David Tutera is by showing a video of the most
recent non-pro
fi
t event I organized and hosted.
• One method or mode of communication I will use to
make my initial contact with David is by
fi
lling out a form
directly off of his website.
• One manner and timeframe in which I will follow up with
David is by having a scheduled zoom meeting no later
than 1 month after the initial contact.
CEO at DavidTutera

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Reach out and connect with other event planners on tips
and internships
‣ For the best guidance and hands on learning before
opening my own business “LE&P” 1-3 months after
graduation
Mid Term: (2025)
• Preparation to legally start and run my Event Planning
Business and build up my brand name
‣ Buy my company name, and pay for or get other
needed legal documentation and location found by
April 29, 2025
‣ Youtube channel Vlogging my journey after
graduation towards building a solid foundation for
my business
Long Term: (2028)
• Event planning business opening
‣ LE&P successful opening after 6 years of
preparation and building a strong social media
following of 2million subscribers on YouTube in year
2028

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Word processing software
SOFT
HARD
Novice / Adept / Expert
Graphic or photo imaging software Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Coordination Novice / Adept / Expert
Data base user interface and query software
SOFT
HARD
Novice / Adept / Expert
Project management software Novice / Adept / Expert
Speaking Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert

7. I help event mangers experience a stress
free event planning process by providing
unlimited resources, creativity, and top tier
tactics.
PROMISE

8. CREDENTIALS
Work Experience:
• Creator of “No Labels Project”
Community photoshoot.
• Top leader of Paradigm Shifters
organization Community outreach and
gatherings
Education:
• Entertainment Business, B.S., Full Sail
University (2022)
Awards:
• Distinguished Cadet for my NJROTC
program, I put together multiple events
and volunteering events for my fellow
peers and the community to get volunteer
hours.

9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Project Coordinator at CMN
Education:
• Graduate in the Entertainment Business B.S degree
program at Full Sail University in 2016
Leadership Experience:
• Completed 32 Courses
• Speaks 2 Languages English and Spanish
Skills and Pro
fi
ciencies:
• Social Media - 5 endorsements
• Microsoft Of
fi
ce - 5 endorsements
• Spanish - 5 endorsements
Lyrie Miller
Overall Online Presence:
• 291 connections, banner image is not customized, Well
dressed and decent background for her headshot, The
pro
fi
le has the basic details, No published
articles,Pro
fi
le doesn’t show if she is active on other
social media, and there is a customized LinkedIn URL
• Grade: Average, 60 out of 100
Industry Experience:
• No of
fi
cial work experience posted;
Still in school
Education:
• Current student enrolled in Entertainment Business B.S
at Full Sail University
Leadership Experience:
• Top Leader in a Network marketing Organization
• Ranked number 4 in JROTC in HS & Rewarded
Distinguish Cadet
Skills and Pro
fi
ciencies:
• None posted
Overall Online Presence:
• 1 connection, No customized banner image, Non
professional headshout, The pro
fi
le has little to no
information outside of the schools attended, No
published articles, Pro
fi
le doesn’t show other active
social media, There is no customized LinkedIn URL
• Grade: Poor, 20 out of 100

10. COMPETITION
Lauren Jackson
Noteworthy Experience:
• Field Marketing and Events Manager at Centro
• Events Marketing Coordinator at Crain’s Chicago
Business
Lyrie Miller
Industry Experience:
• Event manager at Centro
Education:
• Graduate in the Business Administration - BBA,
Accounting at Texas A&M University 2010-2014
Skills and Pro
fi
ciencies:
• Project Management - 1 endorsement
• Event Management - 0 endorsements
• Microsoft Of
fi
ce - 0 endorsements
Overall Online Presence:
• Lauren has 236 connections,Linked in banner is not
customized, Lauren headshot does look pretty
professional to me, Lauren Pro
fi
le is really detailed and
holds more then enough information, Lauren has 0
published articles,She is fairly active on linked in but I
can’t tell if she is active on other social media, No her
LinkedIn URL is not customized?
• Grade: Average, 55 out of 100
Industry Experience:
• No of
fi
cial work experience posted;
Still in school
Education:
• Current student enrolled in Entertainment Business B.S
at Full Sail University
Leadership Experience:
• Top Leader in a Network marketing Organization
• Ranked number 4 in JROTC in HS & Rewarded
Distinguish Cadet
Skills and Pro
fi
ciencies:
• None posted
Overall Online Presence:
• 1 connection, No customized banner image, Non
professional headshout, The pro
fi
le has little to no
information outside of the schools attended, No
published articles, Pro
fi
le doesn’t show other active
social media, There is no customized LinkedIn URL
• Grade: Poor, 20 out of 100

11. BRAND POSITION
For my social butter
fl
ies who aim to have
awesome events for their families, friends, and
communities, I provide on organized, joyous,
experience to make your dream event come to
life because everyone would love to have an
event but everyone doesn’t have the drive
behind organizing that event to it’s fullest
potential.
JOYOUS LIVING

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Washington Journalism and Media Conference
‣ July 11-16 2021 | Washington Fairfax
• The International Surface Event
‣ June 16-18 | Los Vegas
• Movin’On Summit 2021
‣ June 01 2021 | Online
Digital Marketing
• Primary Content: Content of different event’s. Hosted by me
and other in the industry. Showing kind of an behind the
scenes viewpoint of creating or building an successful event
• Primary Tools: Youtube, Instagram, and Facebook. Ill do Bi-
weekly YouTube videos, and go IG/FB live every other day. Ill
also post daily on both Fb and Ig pages.
• Website:Ill use my website online from now on to help build
an overall consistent content over the years, so my viewers
and clients can see the growth from now to later

13. PROFESSIONAL DEVELOPMENT
Mentor
• Network marketing mentor. I would love for my mentor
to have a lifestyle of living outside a box, meaning
willing to expand past the norm. Understands key skills
or mindset thinking to have and build multiple streams
of income. All in all being able to brand yourself
positively as well. That person can only be David
Imonitie by Nov 2021
Formal Education
• Include degree program here and/or other professional
certi
fi
cation programs you intend to complete w/ dates.
Technical Skills
• Project Management Training course- Project
management software- Jan 2022
• Database management course- Data base user
interface and query software- April 2022
• Visual Design Courses- Graphic or photo imaging
software- May 2022
Soft Skills
• Critical Thinking Course on corporate training- Critical
Thinking- Dec 2021
• Public speaking opportunities - Speaking
• Various mentor conferences- Active listening

14. Lyrie Miller
You know how hard it is to plan for a successful event
and still enjoy it yourself? Well, what I do is take the load
off of you and make your dream events come true. In fact, I have organized
multiple event’s from baby showers, weddings, community events, and major
projects for so many wonderful people. Take your vision to the next level with
LE&P - Lyrie’s Event’s and Planning.
“

15. REFERENCES
November 17,2020. REPORTS. Retrieved May 7 2021. https://
www.onetonline.org/link/details/13-1011.00#Skills
2014-2020. Events 2021. Retrieved May 7 2021 https://
10times.com/top100/usa
Hultgren, K. Feb 24. 2020 Research Shows Men and Women
Experience. Retrieved May 7 2021 Event Marker https://
www.eventmarketer.com/article/research-gender-differences-b-
to-b-exhibitions/
Velasquez, A. 2013. LinkedIn Pro
fi
le, Retrieved May 8, 2021
LinkedIn https://www.linkedin.com/in/ana-luisa-
velasquez-05894899/
Ranfanelli.B (2014). Ranfanelli Events. Retrieved August 31,
2021. https://www.rafanellievents.com
Tutera.D (2019). David Tutera. Retrieved August 31, 2021.
https://davidtutera.com
Bassett.J (2000). Bassett Event Inc. Retrieved August 31,
2021. https://www.bassetteventsinc.com
Jackson.L. LinkedIn Pro
fi
le, Retrieved August 31, 2021 https://
www.linkedin.com/in/lauren-a-jackson/