Weitere ähnliche Inhalte Ähnlich wie Content publishing strategy (13) Kürzlich hochgeladen (20) Content publishing strategy28. Get in tune stay in tune
• You must constantly scan for the next usable news items
• Make the news part of your daily flow
• If you are naturally good at newsjacking you are already there
• Fine tune the process
• Already have what is useful defined
• You are a dealer not a junkie
30. Feed the hungry crowd
• The media are hungry for fresh news
• People want a deeper understanding of current news
• People want more information about what they are thinking about
• People want a twist, a different view of what is on their mind
• Sometimes people desire more information about Kardashians
32. Big news little news
• Going after big news such as Star Wars makes sense
• Going after small, but sector specific news also makes sense
• Decide whether which type of newsjacker you want to be
• Big news means big prizes but smaller stories have a higher success
rate
34. Star Wars
• Star Wars is an exceptional event
• Huge, starving crowd of fanatics hungry for new info
• Wealth of content to fit any brand
• Ability to go big
• Going obvious runs into “megh”, must have a twist
• Lots of fun
36. Predicting the expected unexpected
• Known events will be covered by most
• Wait till something unexpected happens and newsjack that
• You have less competition for a competitive subject
38. • Credits
• https://www.flickr.com/photos/mothernaturephotos/5620499116/in/photolist-9yEwzb-AQJeR-6U5Gwf-6LgfE5-nCxNHt-vghkj-d4okVd-pSmWNj-peVkTL-fQFcb-3ieEC-eZF2bR-ffAsxT-dQMhnx-RXBQH-pKhnZW-
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• https://www.flickr.com/photos/yorkjason/1344842047/in/photolist-33QEFR-9zskDs-f6L8xg-fJVL7d-9pzuDh-7obf2H-7obett-qAS8Tp-7TzbME-fzCgAE-azepKm-fJDci4-Cs51F-7SuXRp-RBEZR-687vod-4391m-
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• https://www.flickr.com/photos/bobjagendorf/9310892980/in/photolist-fbLL6A-eBJS4y-fbLLaS-fbwuZx-fbwuXF-isiqoE-ecnEBQ-5Fg1PQ-rCKm63-E4m-8FS3az-oPM1cL-782ZjT-5tv83W-5tv7Df-5tqK5V-5tv7PY-
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• https://www.flickr.com/photos/adanyel/3107458109/in/photolist-7R2DqY-ngjMYX-4Znpqb-mLJGDF-sc6SuA-4jroDw-nApZo8-7VGfvj-qC4esr-ovNALK-2nnoew-cocgyq-o3aN3-4uB6xh-7B2GHA-9tHxtL-Anzjx-
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• https://www.flickr.com/photos/aukirk/15799999113/in/photolist-q5c8gP-doibvc-9oyHS3-oD7E5h-57a8mx-cEHvLj-29bhf8-6DCiRV-ieAQm-ieARA-dCmM1Z-5aZHcs-6DAmiN-38JfvM-AbaqX-nnvHs-bGjLnF-
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• https://www.flickr.com/photos/purdman1/2875431305/in/photolist-5o6kxP-xRFGd-7gnPsX-8Cjveb-311W1T-7xhQV5-7Pkuea-8UsG9o-49Kjo7-7xdXsX-8R9WMw-cbcV1b-dtgib-6saRWb-7yQy9-5Q7QJu-MpvV2-
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• https://www.flickr.com/photos/barzan-qtr/3386641358/in/photolist-6agquf-6pGKuP-69pNSR-b7AVtH-n4rCLn-hQPmWp-4bBihf-rjtbSe-4o3gC8-q6mQZk-4N4qf9-a5bJJf-oKz53c-dEzMQg-S6UGh-5VVkAr-e23hbp-
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• https://www.flickr.com/photos/13606325@N08/2416993706/in/photolist-4FzJ2h-dW9X9R-6pp1Et-dABgMF-iEoTKj-ipJb1g-wELz2-4Wo85-fvudQG-bm5Ny4-iXvMTo-25BYRZ-rvEFyC-dzk4mg-kkuHXZ-6pt9FJ-
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• https://www.flickr.com/photos/eflon/4246570737/in/photolist-7tfMwR-fxAT2m-nRF2yr-6xDUat-59NZKp-6VxK6o-6D5uER-32rDTw-aoXDo9-asqqRZ-d2Lbs9-fXG2vh-7TssVJ-fFLAs6-eWZ8p-2FF4FS-e98fHq-z2xVk-
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65znQ4-qtNm2U-igVkJ-e7juQN-t31R8a-bwyGVB
• https://www.flickr.com/photos/thomashawk/7215052318/in/photolist-bZz2FL-dE8pZp-aBNPrV-qj7yix-4CLJQ8-vArT9j-BQjUZ-4Nz1EB-pEk35a-4LUtmz-bxZesm-sdPTqP-bVeMkT-qwvmc3-qNXkGD-Wd54U-
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