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Lynda Kelly
Lynda Kelly

Measuring the Value of Mobile Apps - a project of the Smart Services CRC. This presentation briefly descrobes the project and what museums are doing in the app world.

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Measuring the Value of Mobile Applications Dr Lynda Kelly Head of Web and Audience Research Australian Museum 2 December 2010
Why mobile? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why museums and mobile? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are museums doing with mobile? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why mobile at the Australian Museum? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why measure “value” in an app? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why measure “value” in museum apps? ,[object Object],[object Object],[object Object],[object Object]
The museum without walls ... ,[object Object],[object Object],[object Object],[object Object]
What does “value” mean? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Work Package 5: Measuring the Value of Mobile Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are we doing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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2 december presentation new

  • 1. Measuring the Value of Mobile Applications Dr Lynda Kelly Head of Web and Audience Research Australian Museum 2 December 2010
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  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.