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1. Nandos Radio Advert Analysis
After listening to a radio advert for Nandos, I took notes and analysed it. I recognised the
style of the advert quiet quickly; I thought it was humorous and repetitive. As soon as the
advert begun it repeatedly told us it was Nandos. The word Nandos was mentioned exactly
three times during the advert, in my opinion should have been mentioned more.
The sound effects in the background were Mexican themed music, as it relates to the
cuisine of the restaurant. It also made the advert sound more fun and enjoyable. The advert
on a whole was informal, as the man speaking as talking in a Mexican accent and also telling
jokes and trying to make the audience laugh. The man speaking sounded like a grown man
around 30 – 35. It informative about the taste, and look of the food but however gave no
information about where your local Nandos is or any phone numbers or emails.
I recognised the tag line as the man said it repeatedly, which was ‘it’s okay!’ Which he said
in a happy voice after each sentence. The main purpose of the advert was to advertise and
promote Nandos, trying to attract the audience to go and try there food.
There were no special offers made or sales. It could have been more formally informative,
however Nandos is such a big brand that maybe it doesn’t need someone talking about
what Nandos sell and promote?
The overall message of this advert, is that Nandos Is suitable for everyone, not matter what
you enjoy eating whether it be chips or chicken. Also suitable for any occasion such as a
family meal or just a social event with friends.
The advert was aimed at a very wide advert as the message was Nandos is for everyone,
not just a certain age group or a particular taste. The advert was very short and snappy,
which is suitable for a radio advert.
I personally think the advert on a whole could be a bit more informative such as contact
information and where your local Nandos is, as that would make people think it’s close by
and not far away. Also the advert could of included a special offer or promotional voucher
from listening to the radio advert. This would attract more people. Also if the advert was
broadcasted at a prime time such as 4 – 5pm more people would use these vouchers and
offers as that’s the time most people are on their way home from work listening to the radio
In their car. Overall I think there could be improvements but it is a fun, jokey advert which
people would enjoy listening to.
After listening to this advert a number of time, I began to think if the voice of the man
pretending to have a Mexican accent was offensive to the public. As I read the RACC rules
and regulations, I realised the use of racial imitations can be highly offensive and need to be
handled with much care and consideration. Jokes about racial cultures and accents can be
dangerous to include when creating an advert, Extreme care is needed to make sure that
such creative treatments will not be perceived as being unkind or hurtful to ethnic
minorities, and that they do not reinforce racial stereotypes in a negative way. However if
the accent being expressed is somehow relevant to the advertisement, it can be passed and
approved.