At Search Engine Strategies 2011 in Chicago, Luminate Marketing presented an analysis of mobile marketing strategies used in the nonprofit sector and how these successful strategies can be translated to other organizations, both nonprofit and for-profit. Learn more about Luminate Marketing at www.LuminateMarketing.com or follow us on Twitter, @LuminateMktg **To view videos on slides 5 and 7, visit the bit.ly links in the bottom-left corner of the slide**

1. How Mobile is Changing
Content and What It Means
for Business
Lynne Kurdziel
Luminate Marketing
Founder & CEO
@LuminateMktg
@LynneKurdziel

2. How Mobile is Changing
Content and What It Means
for Business
37% of US phone owners—nearly 90M—have smartphones
+ 53% YoY
37%
Source:
comScore
@LuminateMktg
@LynneKurdziel

3. How Mobile is Changing
Content and What It Means
for Business
Nearly 90% of smartphone owners use apps and/or browser
Source:
comScore
@LuminateMktg
@LynneKurdziel

4. How Mobile is Changing
Content and What It Means
for Business
5 Impacts of Mobile on Business and Nonprofits
1. Localization
2. Immediacy
3. Sharability
4. Media Mobility
5. Divergent Platforms
@LuminateMktg
@LynneKurdziel

5. How Mobile is Changing
Content and What It Means
for Business
@LuminateMktg
http://bit.ly/NURUmobil @LynneKurdziel

6. How Mobile is Changing
Content and What It Means
for Business
@LuminateMktg
@LynneKurdziel

7. How Mobile is Changing
Content and What It Means
for Business
@LuminateMktg
http://bit.ly/BTvideo @LynneKurdziel

8. How Mobile is Changing
Content and What It Means
for Business
Nonprofit Mobile Apps
@LuminateMktg
http://bit.ly/OneDayApp @LynneKurdziel

9. How Mobile is Changing
Content and What It Means
for Business
The Salvation Army
@LuminateMktg
http://bit.ly/SalArmyApp @LynneKurdziel

10. How Mobile is Changing
Content and What It Means
for Business
International Justice Mission
@LuminateMktg
http://bit.ly/IJMapp @LynneKurdziel

11. How Mobile is Changing
Content and What It Means
for Business
Lynne Kurdziel
Luminate Marketing
Founder & CEO
@LuminateMktg
@LynneKurdziel