The Mobile World Congress 2016, hosted in Barcelona, is the most important event in the mobile industry, and this year surpassed 100,000 attendees. This white paper presents an exceptional example of proximity technology usage at big-scale events. Download full report https://mocaplatform.com/whitepapers/power-of-proximity-marketing-and-indoor-location-mwc-2016

1. The Power of Proximity Marketing and
Indoor Location to enhance visitors
experience

2. Introduction

3. Behind the Proximity Technology

4. Behind the Proximity Technology

5. The Event

6. How location-based notifications
enhance attendee experience at
MWC16

7. Results

8. To read the full report, please click on the button below.
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