1. Co-designing public transport: How collaborative design led to transport accessibility in rural areas Lucy Robinson Design Council 20 October 2009

2. What is Design? 20/10/2009 Move Me 2 Problem solving process Collaborative and inclusive in approach Borrows tools and techniques from a variety of disciplines

3. What is Design? Problem solving process Collaborative and inclusive in approach Borrows tools and techniques from a variety of disciplines Not only about products and logos 10/19/09 Move Me 3

4. Places users at the centre of uncovering problems 10/19/09 Move Me 4

5. 10/19/09 Move Me 5 Collaboratively design solutions with users and providers

6. 10/19/09 Move Me 6 Prototypes solutions before delivery with users

7. The Design Council is the UK’s strategic body for design.Its mission is to inspire and enable the best use of design to make the UK a more competitive, creative and sustainable nation. Move Me 7

8. 10/19/09 Move Me 8

9. 10/19/09 Move Me 9 Dott is a programme of activities focusing on social and economic change using design. It is based in one region at a time and lasts about two years.

10. 10/19/09 Move Me 10 Dott aims to engage and faciltate the public and communities in developing new solutions to solving social and economic problems

11. 10/19/09 Move Me 11 A Dott programme is developed in partnership with a regional body and responds to that region’s social and economic priorities

12. 10/19/09 Move Me 12 Dott is an exploratory programme of pilot demonstration projects, events and educational work.

13. 10/19/09 Move Me 13 The first programme: Dott 07 in the North East of England

14. 10/19/09 Move Me 14 The Dott approach to solving problems

15. 10/19/09 Move Me 15 Dott process - diagnose- co discover- co design - co develop- deliver

16. CASE STUDY: Move Me Working with a rural community and transport providers to improve access to transport without the need for more cars or new roads Outcomes: A new transport hub that reflects the needs of the community. A toolkit and model that enables others to scale or replicate the process within other communities. 10/19/09 Move Me 16

17. MOVE ME: Local context Existing transport services under used Need for improved transport services as little access to private vehicles Pilot project in Berwick: Rural accessibility and mobility project (RAMP) Move Me

18. MOVE ME: Policy context Some people still face what can seem insurmountable barriers in simply getting to where they need to go. Prime Minister’s Foreword in Making Connections: Final Report on Transport and Social Exclusion Move Me

19. MOVE ME: Environmental context 50% more CO2 produced per person in rural communities than in urban communities The ‘last mile’ environmental issue Move Me

20. MOVE ME: Project aims Improve access to transport without the need for more cars or new roads Toolkit to replicate the process within other own community Model of best practice for engaging communities

22. Work in partnership

23. Plan more integrated journeys

24. Share vehicles

25. Explore value

26. Create a sustainable solutionMove Me

27. MOVE ME: Diagnose 10/19/09 Move Me 22

28. MOVE ME: Stakeholder mapping Move Me

29. 10/19/09 Dott Corporate Presentation 24 MOVE ME: Co-discover

30. MOVE ME: Cultural probe kits: borrowing from ethnography Users become the researchers Design Council www.designcouncil.org.uk Service DesignTools www.servicedesigntools.org Move Me

31. MOVE ME: Co-design 10/19/09 26 Move Me

32. MOVE ME: Generating ideas Move Me

33. MOVE ME: Prototyping the ideas Service provider toolkit Move Me

34. MOVE ME: Reviewing the ideas 10/19/09 Move Me 29

35. MOVE ME: Co-develop 10/19/09 Move Me 30

36. MOVE ME: Existing services more accessible and meet users’ needs Move Me

37. MOVE ME: Developing and launching a new service 10/19/09 Move Me 32 Liftexchange

38. 10/19/09 Move Me 33 Impact of Dott approach

39. 10/19/09 Move Me 34 Local impact Greater community engagement and participation Model scaled to 50 other small communities in the region.

40. 10/19/09 Move Me 35 National impact Government White paper: Innovation Nation A replicable model and approach to developing new rural transport solutions using lift share toolkit

41. 10/19/09 Move Me 36 Social impact Greater use of public transport solutions by community Solving problems such as access to school, childcare and jobs Connecting other social organisations together Impact on development of children by involving them in the research process

42. 10/19/09 Move Me 37 Economicimpact Greater transport accessibility to and from village

43. Thank you 10/19/09 Move Me 38 Slideshow available at Lucy.Robinson@designcouncil.org.uk www.designcouncil.org.uk