It’s hard to ignore the role mobile technology plays in our everyday life. Adults in the U.S. own, on average, three connected devices. Studies show that six out of 10 adults expect companies to have a mobile friendly site. Understanding how buyers are utilizing e-commerce sites and how they are conducting research is key to growing any promotional products business. Learn how to generate mobile sales as well as apply current best practices when taking a company store or catalog to a mobile friendly platform.

1. How Mobile Friendly Stores Are
Changing the Landscape of Selling
Promotional Products
Presented By:
Dan Halama
BrightStores, Inc.
President & Founder
January 11, 2016
8:00 a.m. – 9:00 a.m.

2. Very Exciting Time to be in the Promo Industry

3. Traditional Forms of Advertising
Hardest Hit
Flat
Expected to be
surpassed by online
advertising in 2019
Search Engine
Social Media
Banner / Popup Ads
Podcasting Ads
General Disengagement from Traditional
Media as Online Takes over
Except. . . .

4. 76% of consumers recall the advertiser and message on
a product.
Out of 1,000 consumers, 83% like receiving promo
products.
Promotional Products remain a constant tool for
enhancing any marketing campaign.
In a digital world, promo products stand out

5. People love free stuff!

6. Mobile Technology & Buyer Behavior

7. How many times a day does the average user “unlock” or
look at their cell phone?
140
Question

8. million smartphone users in the US alone
The average American owns connected devices
What percentage of mobile searches lead to an action? 90%
3
196

11. Portable Content – providing an optimal, constant viewing experience on multiple
size devices:
Phone
Tablet
Phablet
Surface
iPad
Touch Screen Devices
Defining Mobile / Responsive Design

12. What is responsive design?

13. People Hate Non-Responsive Sites
Improve your clients’ online
experience by eliminating pinching
& zooming on a small screen.
If your site is too hard to read on
a mobile device, your clients will
quickly leave the page.

14. Your clients are constantly using their mobile device
“Window Shopping” moved to smartphones
85% of B2B buyers require content to be optimized
for mobile devices
56% use mobile phones to access such content
42% often use tablets
Buyer Behavior Migrating to Mobile

15. Mobile E-Commerce Environment
Retail v s . Promo

16. Retail Mobile E-Commerce
Users will browse on mobile devices and
then purchase either in store or on
desktop
Friction Point: Credit Card Payment Process
Typing in credit card information is
considered more convenient and safe.
Why?

17. Promo Mobile E-Commerce
What are the most popular Company Store payment methods?
Purchase Orders
Cost Centers
Payroll Deductions
Department Codes
Budgets

18. Less than 40%
What percentage of all promotional product Company Stores use
credit card as a payment method?
Question

19. Promo Mobile E-Commerce
Friction Point: Logos, Artwork, Decoration

20. How we sell products in our industry:
1) Retail Promotional Product Websites
2) Destination Websites – Company Stores
3) Catalogs – Distributor Websites

21. How are your clients influenced by mobile?
Less than $15K
Communicating on mobile, using photos and social
media to share products.
$15K – $100K
Very tech-savvy. Searching for products, visiting
distributor sites on mobile devices.
$100K – 1M+
Using a PC for purchase, setting up complex corporate
processes. Using mobile devices for employee programs.
Annual Revenue

22. Shaking Up the Selling and Ordering Process
with Responsive Design

23. Initial
Contact
Catalogs
Presentation
& Quotes
Ordering Artwork Proofs Fulfilment Shipping
Improve the Promo Sales Process
Show any product, anywhere
Instant communication
Eliminate paper catalogs
Enhance credibility

26. ACTIONABLE Catalogs on Portable Devices
Responsive sites increase SEO rankings
Integrate with Social Media accounts
Sell products, anytime, anywhere!
Improve the Promo Sales Process

27. Implementing Mobile Friendly Company Stores

28. Use high quality images – product images, graphics, and logos
Be consistent with branding and design throughout the site
Use appealing content to easily guide shoppers through the store
Implementation Tips

29. Create a strategic path to products with categories
Don’t overwhelm shoppers with too many products
Create short, yet effective product descriptions
Streamline the checkout process
Implementation Tips

30. What Does the Future Look Like for Our
Industry?

31. Build systems for people without computers!
Example:

32. Historically, the Promo Industry lags behind the technology world
Streamline the ordering process:
Suppliers
Build systems for people without computers!
Decorators Distributors End Users

33. Takeaway: Walk the Tradeshow Floor

34. Walking the tradeshow floor

35. Are you embracing responsive design?
What are the system capabilities and features?
What is your experience and track record?
Are you financially stable?
Is your system scalable?
How often is your technology updated?
Ask technology vendors & suppliers:

36. Will the system integrate with other software systems I use?
Is your software secure for me and my clients?
How reliable is your Customer Support and does that cost extra?
What are you investing in, are you forward thinking?
What are you doing to take the friction out of our industry?
Ask a technology vendors & suppliers:

37. Questions

38. Contact Information
How Mobile Friendly Stores are Changing the
Landscape of Selling Promotional Products
January 11, 2016
8:00 a.m. – 9:00 a.m.
Dan Halama
BrightStores, Inc.
President & Founder
marketing@brightstores.com
800.466.5930