Stakeholder Analysis, Types of Stakeholders, Why Identify and analyze stakeholders & their interest. https://libt.info/2HKqpvy

1. Stakeholder Analysis
Dr. Johan van Rooyen

2. Stakeholder Engagement

3. Exercise 1
Write down three typical project stakeholders
1) _________________________________________________
2) _________________________________________________
3) _________________________________________________

4. What do we mean by stakeholders?
 Any individual, group or institution who is affected by a project in a positive or
negative way
 Any individual, group or institution that has an interest (or stake) in the project
 Stakeholders are those who may be affected by or have an effect on an effort.
 They may also include those interested for academic, political, or philosophical
reasons.
 They can be divided into primary, secondary, and key stakeholders.
 Their interests depend on how they affect or are affected by the effort, and can
span a broad range of categories.

5. Stakeholders and business

6. Types of stakeholders
Primary Stakeholders
 Direct stake in an organization and its operations
 Owners (Roe)
 Shareholders (Roe)
 Managers (lead and supervise) (status, bonuses and perks)
 Employees (job security, benefits, fair treatment and promotion)
Core stakeholders
 Essential for the survival of a firm
Strategic stakeholders
 Vital to an organization to face its threads and opportunities

7. Why identify and analyze stakeholders
and their interests?
 It puts more ideas on the table.
 It includes varied perspectives from all sectors and elements of the community affected.
 It gains buy-in and support for the effort from all stakeholders.
 It’s fair to everyone.
 It saves you from being blindsided by concerns you didn’t know about.
 Understand your clients/beneficiary interests, needs and capabilities
 Clarify all groups that might have an interest in a project or project concept
 Identify potential opportunities and threats to project implementation
 Determine the extent to which certain groups should participate in project planning,
implementation and evaluation …./2

8.  It strengthens your position if there’s opposition.
 It creates bridging social capital for the community
 It increases the credibility of your organization.
 It increases the chances for the success of your effort.

9. When should you identify stakeholders?
In general, stakeholders and their interests should be identified
and involved/addressed as early in the process of the
development of the effort as possible.

10. Stakeholder Analysis
 Promoters have both great interest in the effort and the power to help make it
successful (or to derail it).
 Defenders have a vested interest and can voice their support in the community,
but have little actual power to influence the effort in any way.
 Latent have no particular interest or involvement in the effort, but have the power
to influence it greatly if they become interested.
 Apathetic have little interest and little power, and may not even know the effort
exists.

12. Steps in Analyzing Stakeholders
 Identify important stakeholders and their interests
 Assess the power and influence of stakeholders in relation to the project
 Determine appropriate project response to each stakeholder/group
 Plan which stakeholders will participate in the project cycle, when and how
 Start to identify risks from stakeholders
 Develop strategy for building participation and stakeholder commitment.

13. Prepare a Stakeholder Matrix

14. Check List Response
1 Have all the stakeholders been listed?
2 Have all potential supporters and opponents in
the project been listed?
3 Have gender issues been considered?
4 Are new stakeholder groups likely to emerge
from project?
5

15. Interest of Stakeholder Response
1
What are their expectations?
2
What benefits will they accrue?
3
What resources will they commit? Or avoid committing?
4
Do they have other interests that might conflict with the
project?
5
How do they regard other stakeholders on the list?
6

16. Potential
impact of
stakeholder
How Stakeholder
Positive
Negative
Unknown

17. Principles for Stakeholder Management
 Treat them with respect.
 Provide whatever information, training, mentoring, and/or other support they need to
stay involved.
 Find jobs for them to do that catch their interest and use their talents.
 Maintain their enthusiasm with praise, celebrations, small tokens of appreciation, and
continual reminders of the effort’s accomplishments.
 Engage them in decision-making.
 Employ them in the conception, planning, implementation, and evaluation of the effort
from its beginning.
 In the case of those who start with little power or influence, help them learn how to gain
and exercise influence by working together and developing their personal, critical
thinking, and political skills.