1. Digital Inclusion: What works?
Anna Geraghty
12 June 2014

2. • Can’t do all of the four basic skills:
– Communicate
– Find Things
– Share
– Keep Safe
• 61% of this 11m have never been online
• 39% are infrequent or narrow internet users
11m don’t have basic digital skills
(BBC/Ipsos Mori, Sept. 2013)

3. Benefits
For the country:
•£63bn benefit by increasing our digital leadership by 2020
(Go ON UK and Booz & Co)
•36% of people visit their GP less often after visiting NHS
Choices
For the individual:
•72% of employers won’t even interview someone without
basic online skills
•Children do worse at GCSE without internet at home
•Getting online makes people happier than a pay rise

4. Why should you care about digital
inclusion?
• Social Justice
– Equality, improving lives
– Educational attainment for children, employment,
lower household bills, reduced social isolation
• Financial Security
– Make cost savings and focus spend on priorities
– Universal Credit

6. Who doesn’t have basic online skills?
● People without digital skills are more likely to
be:
○ older
○ have a disability
○ have a low income and/or low qualifications
● Likely to be heavy users of public services
● Likely to experience health inequalities

7. Three main barriers why people
aren’t online
Freshminds 2007 and 2009

8. Access
● 20% of people say cost is why they’re not
online at home
● Less than 1% say poor broadband access is why
they’re not online at home
● Access at home leads to more regular,
sustained internet usage.

9. Motivation
● 82% of people who don’t have the internet at
home say it’s because they have no interest
● Finding the hook that motivates individuals is
one of the most successful ways of getting
people online
● Nobody gets online to use government services
- except to find a job

10. Skills
● 20% of people say a lack of online skills is why
they have no broadband at home
● 88% of people feel more confident after they
get help to learn how to use the internet

11. Goal is to create independent and
confident internet users
Not about broadband infrastructure
Not about one-off usage

12. 1.2m+ people with new basic digital skills*
UK online centres: April 2010 – January 2014

13. How? Simple approach
Increase how people
access the internet, at
home or at ‘access
points’Inspire people to
see that ‘spark’
and see that the
internet is useful
and necessary.
Train people to use the internet
and build their confidence so they
want to keep using it

14. Help in a local familiar place

15. No such thing as a typical centre.
All centres do something else (and support digital skills).
Most centre partners run outreach sessions in care homes, pubs,
clubs, village halls, mosques, churches, social housing, etc

16. 5,000 hyper-local UK online centres and access points
Centre search and free phone number search
www.ukonlinecentres.com/centresearch or 0800 77 1234

17. www.learnmyway.com
Expert, accessible online tools

18. Marketing campaigns
● Get Online Week - 13 - 19 October 2014
● Aim to reach c. 40,000 people
● Over 1,500 local events

19. What should you do now?
● Work with local provision - local UK online
centres, libraries etc.
● Take advantage of existing resources, eg. Learn
My Way
● Embed learning where people are
● Think about the individual

20. Thank You
anna@tinderfoundation.org
@_annais
www.ukonlinecentres.com
www.learnmyway.com
www.communityhowto.com
http://digitalhousinghub.ning.com/