The career path of Public Relations is changing with the rise of social media. This presentation walks through the evolution of PR 1.0 to PR 2.0 and how to manage social media channels properly.

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o 87% trust a friend’s recommendation over a
critic’s review - Marketing Sherpa
o 3 times more likely to trust peer opinions over
advertising for purchasing decisions - Jupiter
Research
o 1 word-of-mouth conversation has impact of
200 TV ads - BuzzAgent
* Slide courtesy of Digital Influence Group
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Social media sites are the fastest-growing category on the
Web, doubling traffic over the last year.
o 73% of active online users have read a blog
o 45% have started their own blog
o 39% subscribe to an RSS feed
o 57% have joined a social network
o 55% have uploaded photos
o 83% have watched video clips
Universal McCann’s Comparative Study on Social Media Trends, April
2008. 17,000 respondents from 29 countries
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o RSS is a way for content
publishers to make blog
entries, news headlines,
events, podcasts and other
content available to subscribers
o An effective way to distribute
your content and lead users
back to your Web site
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