2. Project
Information
This app prototype was initially designed as a method of helping people who
are incarcerated prepare themselves for re-entering society.
“Voyage.” is an application which takes one through the step-by-step process
of using public transportation, specifically the Chicago Transit Authority (CTA),
and immersive experiences too such as walking on a side walk, Chicago Bus
Stop, ordering coffee at a coffee shop and many more.
3. Title: 360 View Application
Strategy: To make user feel comfortable and easy to use
Photography: Typography: Color:
#151426
#f0e921
#414141 #202c3f
#f9cb15
#f1efe2
LEVEL A
HEADLINE
Voyage
Level B Subhead
Level C Body Copy. Elluptatae
nonsecusda apient volum
ditatumharchiliae ra quiandios
molorem as necus apel ipsum
aboribus. Ximeniae lab inctota
quamusam ilibus dolupis sum lam
quidelibus sunt aut qui de ndebis
imendamus solentota quat acerch
quaeria tibusan diasperrovit
Level D Caption Copy. Asinto bea niam
evellantium dolorempedit moluptate
Illustration:
Login
Notes
Moodboard
4. User
Journey
Maps
Using Public Transportation
Anjali Bakliwal
Team 11
To reach desired location
Finding the
train for your
destination
Read the map correctly
and get the train route
Buying the
ticket
Walk in the
station
Walking
People rushing
around talking
on the phone
People
scanning and
going in
Few people
standing/
looking at the
map
Small line
of people
Ticket
machine
Screen with
instruction
People
walking
around
Empty tracks/
Trains coming
and going
Glass window
with a person
sitting inside
People with
earphones on
People playing
games or reading
on their phones
Station
Walking
Pushing
buttons
Reading
the screen Searching Talking Sitting Standing Gets off
Moving
Around
Looking
around
Searching
Searching for
destination Finds the train
color that goes
there
Walks to the
ticket machine
Trying to see
understand how
the machine works
Cannot buy
the ticket
Everyone on
their headphone
and no one is
stopping
Trying to look
for someone
who would
help him.
The person at the
window helps get
the ticket and the
directions
Realizes she/he
missed the train and
has to wait longer
Reaches but
not on time
Pay and print the
ticket to get in the
station by scanning
Going in the
right direction
train
Getting in
the train
Getting off at
the station
Reach the
destination
Goes near the
tracks and waits
there
PHASE
GOAL
RESPONSE
TO
JOURNEY
TOUCH
POINT
VISUAL
–
+
USER OBJECTIVE
SCENARIO
NAME & TEAM #
Using Public Transportation
Anjali Bakliwal
Team 11
To reach desired location
Finding the
train for your
destination
Read the map correctly
and get the train route
Buying the
ticket
Walk in the
station
Goes to the
booth to buy
ticket
Directed
towards
machine Does ot kow
how to use it
Asks Someone
Unable follow
instructions
Finally
someone
helps
Tries to read
the map
Gets
ticket and
scans it
Gets in
the train
Realizes it
Pay and print the
ticket to get in the
station by scanning
Going in the
right direction
train
Getting in
the train
Getting off at
the station
Reach the
destination
Stands near
the track
PHASE
GOAL
RESPONSE
TO
JOURNEY
+
USER OBJECTIVE
SCENARIO
NAME & TEAM #
Using Public Transportation To reach desired location
the
your
tion
p correctly
rain route
Buying the
ticket
People
scanning and
going in
Few people
standing/
looking at the
map
Small line
of people
Ticket
machine
Ticket
printing
out
People
standing near
the tracks
waiting
Empty tracks/
Trains coming
and going
Doors
opening
People with
earphones on
Screen
showing the
next stop
Station
Walking
Pushing
buttons
Holding
Ticket Searching Walking
inside
Sitting Standing Gets off
Moving
Around
Looking
around
Searching
Searching for
destination Finds the train
color that goes
there
Walks to the
ticket machine
Trying to see
understand how
the machine works
Buys a ticket
successfully
Waiting for
the train
Trying to
find the right
direction train
Gets in
the train
Scared of
people rushing
in and out
Constantly
looking at the
station map
Reaches
destination
Pay and print the
ticket to get in the
station by scanning
Going in the
right direction
train
Getting in
the train
Getting off at
the station
Reach the
destination
USER OBJECTIVE
SCENARIO
12. Immersive
Experience
I wanted to create an interface that was familiar, straight-forward,
and easy to use. The Trek mobile app is designed to work in tandem
with the augmented reality program, it helps you to plan your trip,
and the augmented reality guides you through the steps you need
to complete at the train station, including buying a ticket,heading
through the turnstyle, and navigating the station.
