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FA102a, Research, Product Proposal
and TransMedia Explorations
Family and Machines Converge Lisa-Marie Pryer
Assignment Two, Research
“Almost Human: Making Robots Think”
http://www.kurzweilai.net/almost-human-by-lee-gutkind-scientists-pursue-the-goal-of-robots-that-think
Family and Machines Converge Lisa-Marie Pryer
Assignment Two, Research
- Designed to schmooze and glad-hand
with human attendees
http://www.filmmusicmag.com/file-uploads/blue.jpg
Family and Machines Converge Lisa-Marie Pryer
Assignment Two, Research
“The robot is controlled by
an artificial neural network
architecture.”
http://link.springer.com.ezproxy.hofstra.edu/article/10.1007%2Fs1339-016-0761-x
Family and Machines Converge Lisa-Marie Pryer
Assignment Two, Research
“Many projects in robotics and artificial intelligence have
highlighted the value of a direct sensory-action approach
where intelligence requires a body”
Family and Machines Converge Lisa-Marie Pryer
Assignment Two, Future Product or Service
Nanny-Bots
‒ Adaptable to family needs
‒ Educational and entertaining
‒ Multilingual
‒ Can be configured to fit your needs/desires
Family and Machines Converge Lisa-Marie Pryer
Assignment Three, Source for Brand Character Words
Tim McGraw
Family and Machines Converge Lisa-Marie Pryer
Assignment Three, Naming Process
Robauten
‒ Robotic
‒ Autonomous
‒ Entity
Family and Machines Converge Lisa-Marie Pryer
Assignment Three, Brand Character Diagram
robauten
PERSONA
sweet
knowing
nice
new
PURPOSE
time
love
dinner
baby
LANGUAGE
eyes
dream
voice
sing
TONE
full
speed
beside
close
Family and Machines Converge Lisa-Marie Pryer
Assignment Four: Twitter Research
Tips for a Twitter Campaign from Forbes
‒ Integrate your Twitter activity with your current marketing
Use Twitter to maximize your efforts
‒ Use Twitter to build your brand
Create a branded hashtag
‒ Integrate visual content
Choose compelling images to go with your links
‒ Engage your Twitter audience
Get your readers to retweet and comment
http://ww.forbes.com/sites/jaysondemers/2014/04/01/how-to-build-a-winning-twitter-strategy-in-2014//#5e393c41fca1
Family and Machines Converge Lisa-Marie Pryer
Assignment Four: Twitter Research
Tips for a Twitter Campaign from Harvard Business Review
Keep your followers engaged:
‒ Be clear, not cryptic or insider
‒ Don’t overuse hashtags
‒ Don’t retweet one-on-one conversations
https://hbr.org/2012/05/what-makes-a-great-tweet
Family and Machines Converge Lisa-Marie Pryer
Assignment Four: Twitter Research
Tips for a Twitter Campaign from HubSpot
Executed properly, hashtags are effective in helping brands spread their message
‒ Entertaining content is one of the most shareable types of content and it helps humanize
your brand
‒ Emotional stories are shareable
‒ Do not force your brand name into a hashtag
‒ Before you settle on a hashtag, ask a few trusted peers what they think of it
‒ Are people already using your hashtag for something else?
‒ Have a backup plan in case your campaign backfires
http://blog.hubspot.com/marketing/twitter-hashtag-campaign-examples#sm.00000np67tzu28fcqtlh4qxbphs9v
Family and Machines Converge Lisa-Marie Pryer
Assignment Four Part 2: Tweet #1
Family and Machines Converge Lisa-Marie Pryer
Assignment Four Part 2: Tweet #2
Family and Machines Converge Lisa-Marie Pryer
Assignment Four Part 2: Tweet #3
Family and Machines Converge Lisa-Marie Pryer
Assignment Four Part 2: Analytics from goo.gl
Family and Machines Converge Lisa-Marie Pryer
Assignment Four Part 2: Analytics from bit.ly
Family and Machines Converge Lisa-Marie Pryer
Assignment Five: Sound Design Exploration: Promotional Podcast Intro
Family and Machines Converge Lisa-Marie Pryer
Assignment Six: Motion Graphic Exploration, Raw Images
Family and Machines Converge Lisa-Marie Pryer
Assignment Six: Motion Graphic Exploration, Final Video
Family and Machines Converge Lisa-Marie Pryer
https://youtu.be/8bqk0IHKAKY

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Final powerpoint presentation

  • 1. FA102a, Research, Product Proposal and TransMedia Explorations Family and Machines Converge Lisa-Marie Pryer
  • 2. Assignment Two, Research “Almost Human: Making Robots Think” http://www.kurzweilai.net/almost-human-by-lee-gutkind-scientists-pursue-the-goal-of-robots-that-think Family and Machines Converge Lisa-Marie Pryer
  • 3. Assignment Two, Research - Designed to schmooze and glad-hand with human attendees http://www.filmmusicmag.com/file-uploads/blue.jpg Family and Machines Converge Lisa-Marie Pryer
  • 4. Assignment Two, Research “The robot is controlled by an artificial neural network architecture.” http://link.springer.com.ezproxy.hofstra.edu/article/10.1007%2Fs1339-016-0761-x Family and Machines Converge Lisa-Marie Pryer
  • 5. Assignment Two, Research “Many projects in robotics and artificial intelligence have highlighted the value of a direct sensory-action approach where intelligence requires a body” Family and Machines Converge Lisa-Marie Pryer
  • 6. Assignment Two, Future Product or Service Nanny-Bots ‒ Adaptable to family needs ‒ Educational and entertaining ‒ Multilingual ‒ Can be configured to fit your needs/desires Family and Machines Converge Lisa-Marie Pryer
  • 7. Assignment Three, Source for Brand Character Words Tim McGraw Family and Machines Converge Lisa-Marie Pryer
  • 8. Assignment Three, Naming Process Robauten ‒ Robotic ‒ Autonomous ‒ Entity Family and Machines Converge Lisa-Marie Pryer
  • 9. Assignment Three, Brand Character Diagram robauten PERSONA sweet knowing nice new PURPOSE time love dinner baby LANGUAGE eyes dream voice sing TONE full speed beside close Family and Machines Converge Lisa-Marie Pryer
  • 10. Assignment Four: Twitter Research Tips for a Twitter Campaign from Forbes ‒ Integrate your Twitter activity with your current marketing Use Twitter to maximize your efforts ‒ Use Twitter to build your brand Create a branded hashtag ‒ Integrate visual content Choose compelling images to go with your links ‒ Engage your Twitter audience Get your readers to retweet and comment http://ww.forbes.com/sites/jaysondemers/2014/04/01/how-to-build-a-winning-twitter-strategy-in-2014//#5e393c41fca1 Family and Machines Converge Lisa-Marie Pryer
  • 11. Assignment Four: Twitter Research Tips for a Twitter Campaign from Harvard Business Review Keep your followers engaged: ‒ Be clear, not cryptic or insider ‒ Don’t overuse hashtags ‒ Don’t retweet one-on-one conversations https://hbr.org/2012/05/what-makes-a-great-tweet Family and Machines Converge Lisa-Marie Pryer
  • 12. Assignment Four: Twitter Research Tips for a Twitter Campaign from HubSpot Executed properly, hashtags are effective in helping brands spread their message ‒ Entertaining content is one of the most shareable types of content and it helps humanize your brand ‒ Emotional stories are shareable ‒ Do not force your brand name into a hashtag ‒ Before you settle on a hashtag, ask a few trusted peers what they think of it ‒ Are people already using your hashtag for something else? ‒ Have a backup plan in case your campaign backfires http://blog.hubspot.com/marketing/twitter-hashtag-campaign-examples#sm.00000np67tzu28fcqtlh4qxbphs9v Family and Machines Converge Lisa-Marie Pryer
  • 13. Assignment Four Part 2: Tweet #1 Family and Machines Converge Lisa-Marie Pryer
  • 14. Assignment Four Part 2: Tweet #2 Family and Machines Converge Lisa-Marie Pryer
  • 15. Assignment Four Part 2: Tweet #3 Family and Machines Converge Lisa-Marie Pryer
  • 16. Assignment Four Part 2: Analytics from goo.gl Family and Machines Converge Lisa-Marie Pryer
  • 17. Assignment Four Part 2: Analytics from bit.ly Family and Machines Converge Lisa-Marie Pryer
  • 18. Assignment Five: Sound Design Exploration: Promotional Podcast Intro Family and Machines Converge Lisa-Marie Pryer
  • 19. Assignment Six: Motion Graphic Exploration, Raw Images Family and Machines Converge Lisa-Marie Pryer
  • 20. Assignment Six: Motion Graphic Exploration, Final Video Family and Machines Converge Lisa-Marie Pryer https://youtu.be/8bqk0IHKAKY