Drive more traffic to your website

4. Keyword Research Tools How do you figure out effective keywords to use in your website? I am so glad you asked! There are free keyword research sites available just like there are free sites and blogs. They don’t come with all the bells and whistles perhaps that a “purchased” research tool might but small business owners and entrepreneurs usually don’t need anything more than the basics anyway. Here are 3 you can access sans paid membership. Trellian Free Search Term Suggestion Tool I am seriously not kidding, that’s the name of it. However it is a pretty awesome tool. You don’t have to register if you don’t feel like it. Type in a keyword or keyword phrase, hit enter and it will bring up a list of the top 100 words or phrases from highest to lowest that are googled worldwide the most often so you can make those keywords into your very own, maximizing your site traffic. If you decide to purchase a membership you can find the most common spelling mistakes of your keyword to add to the settings on your site. Amazing. Google Adwords Keywords This one’s a bit odd. Google offers you the average number of searches for a keyword or phrase but it doesn’t specify the number. They display it visually for you in a bar graph. Well perhaps knowing you are in the ballpark is helpful. SEOBook.com A cool option right here. This site offers a free SEO training series via email. It suggests other tracking tools you can look into however these don’t appear to be free since they offer a “free trial”. It offers alternative keywords than whatever you typed in in order to maximize your success.

9. Images An image is just a picture or a photograph of some sort that fancies up your website and makes it look pretty. Visuals are very important so do use them. People like to see stuff. An attractive or graphic image on your main page compels people to keep reading and checking out your site. Images that do things can be very effective, like the images that litter this slideshow. Aren’t they cool? Search engines don’t see images but they read them, increasing your website traffic. Images are another great place to add keyword phrases so if you can hook them up to some text then by all means do so.

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13. And That’s All She Wrote That’s all the basics you need to get you started with creating a website that has better odds of being found on the internet via use of SEO and thereby gaining more traffic. Oh my did you see that? I just repeated the theme of this presentation and used another traffic graphic. Nothing like continuity and using keyword phrases is there? There are lots of great articles about SEO optimization and how to incorporate these techniques into your site and blog. Check out a few of these links to get you started: http://en.wikipedia.org/wiki/Search_engine_optimization http://seo-optimization.org/ http://webdesign.about.com/od/seo/a/seo_basics.htm http://www.webconfs.com/seo-tutorial/introduction-to-seo.php