Media+hospitality final

A
Comprehensive
study on how
different Media
effect the
Hospitality
Industry

A COMPREHENSIVE STUDY ON HOW DIFFERENT MEDIA EFFECT THE HOSPITALITY INDUSTRY

is an

.

Raghav Lalvani
WGSHA 24th Course

WGSHA DISSERTATION 2013 2


This project would not have been
possible without the support and
guidance of each and every one of my
Professors, each of my Friends, my
Parents and my Sister …..all of whom
kept encouraging me to create the
Original.

Raghav Lalvani
WGSHA 24th Course



Media + Hospitality

To establish a perspective an
understanding of the
Hospitality and Media
Industry is important.

Hospitality is a broad
classification of a group of
industries that are grouped
within the service industry.

Some of these Industries can
be classified into:

Hotels,
Pubs & restaurants,
Theme parks,
Airlines
Cruise line
Travel & Tourism
Facilities Management

And more, which today also
include Hospitals



Media & Hospitality

This article in the Educations Times by Jayanti Ghose, a
special supplement of The Times of India gives us an
explanation of the Hospitality Industry more in detail.

Jayanti Ghose is a Career & Education Consultant. Her
research in the area of career counseling and guidance
spans almost three decades.



Media & Hospitality
Delving deeper into the concept of Hospitality, it can be
explained as the experience that a visitor, a customer or a
guest undergoes when he/she comes into contact with any
aspect of the service that they have decided to engage with
i.e., visiting a Hotel or Restaurant or using a Airline or
going on a cruise.

It can also be linked to the experience of a private dinner
party or the courtesy/service extended at a hotel chain; it
is basically the same thing but on a different scale.

Hospitality can also be defined as the act of being
hospitable. In other words, welcoming the guest, being
helpful and providing a service to someone who is visiting
the restaurant, the hotel or even the country. This extends
in todays world to Multibrand Retail outlets.

Extending a extremely high level of Hospitality is the
single most important factor in tourism, travel and leisure
industry as it is what differentiates.

From the time a guest lands at the Hotel, the Club or even
the country till the time he/she leaves – each experience
that they undergo in that timeframe they are in contact
with the service reflects on the level of Hospitality.



Media & Hospitality

Media can be best explained as forms of Communication
through which visual & auditory messages can be passed.
These messages can take different forms like News,
Entertainment, Education, Public Interest or Promotional
messages.

In current day, these Visual & auditory messages can be
transmitted through various mediums .

Media today can be classified into eight broad segments
like books, newspapers, magazines, audio & video
recordings, radio, movies, television and the internet.

The rapid growth of various digital based technologies
like broadband, internet and have also led to social media
platforms that are today also considered as Media – this
media being created exclusively by consumers.

With the proliferation of Technology in our everyday lives
today every Individual is also a form of Media.



Media & Hospitality
The Different Types of Media that can be categorized
are:

1. Print
2. Radio
3. Television
4. Film
5. Out-of-Home
6. Internet
7. Mobiles

There are a lot more forms that can be categorized as
Media, but the ones mentioned are the primary ones.

These categorization of Media has come about since
the 1900s to what we see in its current form.

Each form of Media has its own form of content, its
own unique form of presentation supported by
different expertise, and its own business models.

To take an example, the Internet consists of a Website,
Hyperlinks, RSS Feeds, Blogs and podcasts which are
supported by Web Designers, HTML Experts, Bloggers
and Creative Designers and content distribution is
through news feeds and social media platforms.



Media & Hospitality
Media has evolved over a period of time into its current
form today. The timeframes when the introduction of
various media came about is represented Graphically
below:

Image Courtesy - http://digc202makedonka.files.wordpress.com/2012/08/convergent-media.jpg

To fully appreciate the various forms of Media and the
bearing it brings on the Environment in which we live can
be better understood if we understand the various types of
Media that is available today.



Media & Hospitality
The Media Industry has undergone a evolution over the
last few dozen years, and this evolution has been greatly
influenced by the changing Customer preferences.

Customer preferences have moved from being generic
content to niche content and digital delivery platforms.

The Media Industry has also undergone a change due to
the evolution of business models, hyper-local
competition due to entry of local and global players, and
changing regulations.

Print

This form of Media as the term “Print” itself signifies,
stands for communication that is Printed on Paper in the
form of Newspapers, Magazines, Books, Periodicals ,
Pamphlets or journals.

Print Media provides very tangible and in-depth analytics
and information about an event, a product, a service or
life defining moment. It also give detailed information
about products or services that businesses want to
communicate about to its readers.



Media & Hospitality
Depending on the reach, power and credibility of the
Print product it can be a very effective medium to build
up the credibility of a product or service or even an
individual.

Today the Hospitality Industry very effectively uses Print
Media to promote their various services. Some examples
of Print Media usage by Hospitality companies are:

Tenders & Public
Notices have to be
released in Print Media

Artistic Creatives’ to attract reader eyeballs – A
campaign created by Westin Hotels



Media & Hospitality

Various Print Ads and News in Print Media
which help in building the popularity of the
Hospitality Brand.



Media & Hospitality

Some Old Hotel Ads in Print Media – as in earlier
days before the advent of TV & Radio, Magazines
& Newspapers were the only freely available form
of Media



Media & Hospitality

Magazines dedicated to the Hospitality Industry



Media & Hospitality
Radio

This form of Media can be termed as the first “Digital”
Media where signals are transmitted through space by
electromagnetic radiation. The frequency of such
transmissions range between 30Khz – 300Ghz. These
transmissions are called Radio Waves.

Today Radio takes many forms, including wireless
networks, mobile communications and radio
broadcasting.

Before Television became a widespread phenomena, radio
broadcasting included the airing of mainly news and
music. Over a period of time this was expanded to include
the voice dramatized versions of popular dramas and
popular plays as well many other forms of entertainment.

This period lasted for nearly 30 years and was called the
Golden Era of Radio.

Even today Radio is a very popular form of
communication for to prospective consumers for
Restaurants and Hotels and also for the Travel & Tourism
Industry which also gets included in the Hospitality
Industry.



Media & Hospitality
Hotels & Restaurants and other Hospitality companies
use Radio to promote and run contests for prospective
consumers . They would typically ask some trivia
questions and then based on random number of callers /
winners award free couple meal vouchers for a
restaurant.

Some examples of Radio to promote Restaurants

Radio Jingle (Los Magueyes): This Radio
Jingle was made for a Mexican Restaurant.
Client was looking for a happy Mariachi feel
to help portray the feeling of being in
Mexico.

The Cherry Shed, Australia is famous for growing their
own produce and using Cherries as a part of every meal
that they serve.
• Pork and Cherry sausages
• Cherry Shed Pancakes: served warm with our own
cherry ice-cream,
• Cherry compote
• Chunky Beef and Cherry Wine Pie:
• Cherry wine
• Cherry and Apple Pie

Audio Files on this Page will play in Full screen mode when the speaker icon is clicked.



Media & Hospitality
Television

In the 1950s with the advent of Television right down to
the individual home level, the media industry underwent a
complete transformation and the concept of moving
images changed our lives.

In todays scenario, the reach of Television across a wide
spectrum of audiences makes it a powerful and attractive
medium for advertisers.

Most television networks and stations sell blocks of
broadcast time to advertisers ("sponsors") in order to
fund their programming. These block are used by the
Hospitality Industry to communicate the Product and
services that they offer – Cuisine, Rooms, Experience and
more.



Media & Hospitality

Over the recent years, having a dedicated infomercial
extolling the service have become common. These
infomercials are usually 30 minutes or one hour and could
be presented by a well known celebrity. Various examples
of these shows are today available - Masterchef, Top
Chef, Andrew Zimmermann Bizarre Foods, Man Vs.
Food and more.
Media has also created a
hype around the
Hospitality Industry by
creating Awards & TV
shows around Food,
Hotels and Airlines.



Media & Hospitality

Masterchef Video

Nigella Kitchen Video

Hell’s Kitchen Video

Video Files on this Page will play in Full screen mode when you click the image. All Videos are courtesy
YouTube



Media & Hospitality
Internet

Wikipedia defines the Internet is a global system of
interconnected computer networks that use the standard
Internet protocol suite (TCP/IP) to serve billions of users
worldwide. It is a network of networks that consists of
millions of private, public, academic, business, and
government networks, of local to global scope, that are
linked by a broad array of electronic, wireless and optical
networking technologies.



Media & Hospitality

The internet has had a deep impact on the media
consumption habits of consumers’.

In addition the number of devices that are using the
connectivity of the Internet is altering traditional media
and entertainment consumption behavior. Internet TV,
Internet Radio and Online News are instant and
interactive mediums which allow active consumption as
against the traditional media which offers passive
consumption, new media facilitates interactivity. This is
driving audiences instant gratification of their ‘taste
spaces’ as it becomes available.



Media & Hospitality

The internet also creates instant access for News as it
happens and there are today specialized channels which
provide news related to the Hospitality Industry.

The news below in The Economic Times is available first
on the Internet, followed by news on the Television and
then in-depth analysis is shared the next day in the
Newspaper.



Media & Hospitality

Some Examples of how Instant Gratification for a Holiday gets addressed
by Websites dedicated to the Hospitality Industry



Statistics

Going forward, having seem the number of Media
platforms that are available for the Hospitality
Industry to reach out to prospective customers, it does
become important to see the reach that each of these
different Media have.

I have used various research data from leading Media
research houses like KPMG, International Newspaper
Marketing Association, Audit Bureau of Circulation,
Comscore Data, Alexia and more.

Because this data has to be used in its entirety and there
is very less opportunity to interpret this data, I have
used it as it is presented.



Statistics

Data & Research Courtesy for this chapter



Statistics
The overall M&E market in India is expected to grow at a
compounded annual growth rate of 15 percent
per annum over the next five years, to reach INR 1.4
trillion in 2016.

The potential for increase in media penetration, growing
importance of regional markets, increasing consumption
in tier 2 and 3 cities, impact of regulatory changes, more
focused consumer research, innovation in content,
marketing and delivery platforms to serve different
niches, increasing device penetration like mobiles, tablets,
PCs etc., all point towards a very positive future for the
industry.

The Indian M&E industry grew from INR 652 billion in
2010 to INR 728 billion in 2011, registering an overall
growth of 12 percent.

Backed by strong consumption in Tier 2 and 3 cities,
continued growth of regional media and fast increasing
new media businesses, the industry is estimated to achieve
a growth of 13 percent in 2012 to touch INR 823 billion.

Going forward, the sector is projected to grow at a
healthy CAGR of 14.9 percent to reach INR 1,457 billion
by 2016.



Statistics
While television continues to be the dominant medium,
sectors such as animation and VFX, digital advertising and
gaming are fast increasing their share in the overall pie.

Radio is expected to display a healthy growth rate. Print,
while witnessing a decline in growth rate, will still continue
to be the second largest medium in the Indian M&E
industry.

Overall M&E industry size & Estimates into 2016



Statistics
The media industry is an ad dependent business and the
revenues that each of the Media platforms have over the
years is detailed in the table below.

With various advertisers using different Media platforms to
communicate their message, it is no surprise that the
revenues that each of the media platforms have made over
the years have constantly grown.

Key Themes and trends going forward

Growth drivers for multiplex exhibitors
Digital technology continues to revolutionize media
distribution – be it the rapid growth of DTH and the
promise of digital cable, or increased digitization of film
exhibition – and has enabled wider and cost effective

Overall M&E industry Revenues into 2016



Statistics
reach across diverse and regional markets, and the
development of targeted media content.

There has been increased proliferation and consumption of
digital media content – be it newspapers and magazines,
digital film prints, and online video and music or entirely
new categories such as social media.

For example, the print players are increasing becomingly
available on the digital platforms
in order to establish a connect with current readers as well
as to establish a relationship with new readers.

Accordingly, online advertising spends have seen a spurt in
growth vis a vis spends on traditional media.

At the same time, the ability to develop models that get
consumers to pay for online content is still limited.

Currently, advertising is the primary source of revenue
online but we expect new revenue models to emerge as the
payment infrastructure develops and consumers begin to
pay for content.



Statistics
Further, understanding and tracking online media behavior
of consumers would enable companies to progress to the
next level of their online strategy and monetization.

Change is also being brought about by the
proliferation of screens – making media consumption more
personal than ever. Smart phones, tablets, PCs, gaming
devices, etc. all form the foundation of a new wave in media
usage.

This is gradually impacting the way content is being
created and distributed. Multiple media including TV, films,
news, radio, music etc are being impacted with this change.

For example, radio listenership has increased largely due to
out of home mobile listenership.

The number of internet users is expected to cross 546
million users by 2016, increasingly driven by wireless
connections. The increase in tablet penetration in future can
have a big impact on internet usage and in particular, video
consumption, as its large screen allow consumption of more
detailed and interactive content.



Statistics
Some Statistics on the various Media

Going forward, the adoption of 3G and 4G services will
further fuel broadband penetration and offer opportunities
for scaling digital media businesses. This move will have a
direct impact on the Hospitality Industry as it will allow
users to instantly upload data or comment on their
experiences.



Statistics
The Hospitality Industry will require a re-look at how they
promote themselves with a focus on creating a more user
friendly experience for the increasingly savvy and ‘new age’
consumers . The Media Mix will require a rethink and also
how Media is used away from the traditional pure play
Advertising.

As consumers evolve and with India’s growing young
population, there is a heightened need to engage them
across platforms and experiences. There is a greater need
for integration and innovation across traditional and new
media, with changing media consumption habits and
preferences for niche content.

Media companies today have no choice but to
provide more touch points to engage with audiences.

An example of a very successful 360 degree marketing
campaign was in the marketing of ‘RA One’, which had one
of the longest and the most elaborate marketing campaigns
in order to build audience anticipation. It effectively used
traditional and new media in the form of unveiling its first
look on a popular social networking website. In addition, the
campaign also leveraged digital and merchandising
platforms to its advantage. This surround experience is
“Activation’.

Activation in the Media Industry has become a key service
now provided by many media companies.



Statistics
Players in the print and radio industry have been building a
strong value proposition in customizing campaigns for
advertisers which include marketing across multiple media
platforms, including organizing events for them.

India is a young nation and in many ways the youth is
driving change in terms of strategies of media players in the
industry due to their different media consumption habits
and preferences.

Since youth is an important target segment for a large
number of heavy advertising sectors like Hospitality,
Telecom, Financial Services etc., media players are trying to
engage with young audiences in innovative ways in order to
grab attention and build stickiness.

Print players across the world are exploring new ways to
revamp their readership as the young generation looks to
social media, television and online channels for its dose of
daily news rather than wait for the next day.

Not only are they breaking news and promoting their
brands and shows on portals, search engines and social
media, They are also organizing events and promotions
especially targeting the youth, for example, Dainik Bhaskar
launched The Brain Hunt 2012 across 13 states with an aim
to develop reading habits among school students.



Statistics

The chart below explain the various content that users
connect with across the world in a 60 sec time frame. People
are constantly in touch through the Internet and for the
Hospitality Industry a single “Tweet” is enough to create or
break a brand – an example of this is the United Airlines
case “United breaks Guitar” – more details in the Chapter
on Case studies on Page 44.



Statistics

This chart explains what products and services are being
sold across the world in 60 seconds.

With this amount of connected products being sold every 60
seconds, todays consumer is engaging with stuff that they
can co-create.



Statistics
In addition to the growth in incomes and consumption in the
main Metro Centers, growth in disposable income in regional
markets is forcing National advertisers to re-think their
Media Strategy for Tier-II & Tier-III markets. These markets
are the next consumption hubs.

In order to tap the increasing regional budgets of the national
advertisers and growing interests of local advertisers, media
players are in expansion mode to increase their footprint in
these regions.

From a Hospitality perspective some important Trends about
the Hospitality Industry are detailed in the following pages. I
am not making any changes in this content as it is IPR
Content.

I am reproducing the extract of a interview released by
Deloitte - An interview with Adam Weissenberg, vice
chairman and U.S. THL leader, Deloitte LLP, shares his
perspective on the Global Trends to look for in the Travel,
hospitality and leisure (THL), as well as some thoughts
around managing and innovating in the face of strategic
issues such as heightened competition and eroding consumer
loyalty.

THL industry companies may have reason to be optimistic for
renewed growth and for the power of technology to transform
the consumer experience and for the opportunity to capitalize
on emerging market growth.



Statistics

2013 Outlook on Travel, Hospitality and Leisure, Interview
with Adam Weissenberg – Vice Chairman, Deloitte, USA

What are some of the key issues facing the THL sector in
2013?

Heightened competition in a multi-channel environment, the
pressing need for brand differentiation, and emerging
market opportunities and challenges highlight strategic
considerations that companies in the THL sector face in the
evolving marketplace.

1. Heightened domestic and global competition: Sector
players face a fierce level of competition. And, existing firms
face the prospect of even higher competition given the
relative ease with which new players may enter the
marketplace.

2. Differentiation through the ‘upturn’: Businesses
competing fiercely for market share may be forced to incur
expenses to differentiate their offerings. If the economic
recovery is less than robust, customer pushback may induce
pricing pressures. The result may be a greater likelihood of
declining revenue and lower profits.

3. Global expansion and growth in emerging markets:
Business climate improvements in established markets
appear positive for industry players. Still, many THL



Statistics


companies continue to focus on increasing their presence in
less saturated, faster growing emerging markets to expand
customer reach. As broadband connections and credit card
penetration grow in these developing markets, online travel
bookings are likely to increase, driving the need to access
consumers in these new markets through online branding
and marketing.

What are some steps THL companies can take to manage
through the current climate of economic uncertainty?

1. Attack business complexities to improve cost structure
amid heightened competition: Many companies have
reduced their operational costs through a combination of
shared services, offshoring and outsourcing. But to cut costs
further, THL companies should also consider simplifying the
underlying organizational, portfolio, process and
information infrastructure complexities.

2. Enhance the consumer experience and build true loyalty:
A weaker job market will likely lead to lower consumer
spending. Greater transparency means the consumer can
research and book directly through suppliers, search
engines, comparison sites, affiliates, agents and more. The
increasing availability of online gaming is likely to siphon off



Statistics


some demand from physical facilities. But delivering a
better customer experience will likely continue to be a key
differentiator. Companies may need to have an efficient
multi-channel distribution strategy and focus on consumer
loyalty to sustain their top-lines through a valued customer
experience despite a less-attractive location or higher price.

3. Realize the growth potential of new markets and market
opportunities: Emerging markets —such as those in Asia
and South America — will likely experience greater inbound
travel. This is especially the case in heretofore closed or
underutilized markets such as Burma, Cambodia, Vietnam
and Belize. Companies should consider planning their
market entry strategies as new markets open up.
Additionally, new market opportunities in legalized
gambling may be taking place in countries such as Japan
and Vietnam. Should such opportunities materialize,
companies should consider adopting strategies to build out
the appropriate infrastructure.

4. Harness technology to improve operations: Successful
industry operators may adopt new technologies for the
purpose of information, promotions, bookings and
reservations, and general management-control systems.
Technical innovations can ease the business process and



Statistics


increase hassle-free experiences for the customers. Digital
innovations and social media play an increasingly important
role as tools to attract travelers.

What are high-performing companies doing to foster
innovation and growth?

In the current challenging economic environment, leading
THL companies are leveraging social media and business
analytic platforms to gain insight into customer preferences
and drivers of customer loyalty.

A number of THL companies are using their cash balances
toward consolidation to improve their market share and
sustain profits. Sustainability is gaining increased
importance — while airlines are working toward fuel
efficiency, many hotels and restaurants are re-engineering
their menus to focus on organic, low-calorie food to build
consumer confidence and reinforce their brand image.

These innovation and growth strategies are likely
compelling THL companies to examine their legacy
structures and processes in the evolving marketplace



Problem Statement

With the new Media Environment having established
itself in every household, the challenges that the
Hospitality Industry faces are that of the “ALWAYS ON”
consumer and also the “ALWAYS ON” Media
Environment.

Keeping track of “ALWAYS ON” becomes very important
. “User Experiences” if Positive are very good for the
product, but if the experiences are negative and they are
shared by the consumer the damage can be quite
devastating.

There are various examples of how the “ALWAYS ON”
consumer have helped establish or damage the reputation
of a Hospitality brand.

A lot of specific relations between the Media and the
Hospitality Industry are discussed in Chapter 4.



Case Studies

In this Chapter we will look at a few cases of
how the relationships between various Media
platforms have helped establish or eroded the
positioning of a Hospitality brand.

This relationship is every so important in
today’s environment as we are dealing with
the “ALWAYS ON” consumer whose basic
requirement of to achieve instant gratification
with very little room for any adjustments.

The “Taste Spaces” of consumers and the
availability of substitutes is forcing the
Hospitality Industry be constantly alert to
any deficiency in “Hospitality” levels.

Media companies have establish Consumer
choice Awards like – Times Food Awards,
NDTV Good Food Awards, Skytrax World
Airline Awards Freddie Awards and lots
more to keep the Hospitality Industry on
their toes.



Case Studies



Case Studies

Environment
Awards Event

Youtube
Channel



Case Studies



Case Studies

United Airlines had broken Dave's guitar in checked
luggage. After eight months of pestering the company for
compensation, he turned to his best tool—songwriting—
and vowed to create a YouTube video about the incident
that he hoped would garner a million views in one year.

Four days after its launching, the first million people had
watched “United Breaks Guitars.” United stock went
down 10 percent, shedding $180 million in value;

Dave appeared on outlets as diverse as CNN and The
View. United relented. And throughout the business
world, people began to realize that “efficient” but
inhuman customer-service policies had an unseen cost—
brand destruction by frustrated, creative, and socially
connected customers.



Case Studies

“United Breaks Guitars” has become a textbook example
of the new relationship between companies and their
customers, and has demonstrated the power of one voice
in the age of social media.

It has become a benchmark in the customer-service and
music industries, as well as branding and social-media
circles. Today, more than 150 million people are familiar
with this story.

Now Dave has written a book in which you can read about
how Dave developed the “just do it” philosophy that made
him the ideal man to take on a big corporation, what it
felt like to be in the center of the media frenzy, and how
he's taken his talents and become a sought-after
songwriter and public speaker. And businesspeople will
learn how companies should change their policies and
address social-media uprisings.



Case Studies



Case Studies

Mahindra Holidays & Resorts India Ltd., (MHRIL) is a
part of the Leisure and Hospitality sector of the Mahindra
Group and brings to the industry values such as Reliability,
Trust and Customer Satisfaction.

Club Mahindra today has a fast growing customer base of
over 150,000 members and 40 beautiful resorts at some of
the most exotic locations in India and abroad and they use a
Multi-Media platform strategy to reach out to existing
members and also for reaching out to new members.

The turn around time to handle “Hospitality” issues has a
very clear escalation process and every complaint is
handled like clockwork and a call back gets made every
time a customer cannot get a resolution.



Case Studies

Club Mahindra uses a Multi-Media platform strategy to reach
out to existing members and also for reaching out to new
members.

Platforms like Print – Magazines & Newspapers, TV, Social
Media form a integral part of the Communication Strategy.

They engage very effectively across platforms



Case Studies

Editorial based Magazine dedicated to
the Resort with a collection of Articles
ranging from Recipes to Camping and
holiday planning guides.

Members also write their reviews about
the resorts which are used as
testimonials.

Print Ads



Case Studies



Conclusion

Entire companies became involved in any marketing
effort. There are cross media platform & cross product
collaborations that come into play due to the complexity
of Media + Hospitality interactions. If strategized well the
dividends are immense as can be seen from some of the
case studies. Used with low sensitivity, it can be a disaster
– like the United Airlines case study.

Or it could be more active, where different staff members
participate in producing content. Your concierge team, for
example, has a wealth of local knowledge and insider tips
that can make compelling digital material – whether this
is shared in a blog, on YouTube, through Twitter or on
Foursquare.



Conclusion

Lastly, apart from the shifts in consumer preferences,
player strategies and business models, one big change
awaited for the next growth wave is the implementation of
recently enacted regulations on digitization for cable.

The companies which will be able to adapt and use these
changes to their best advantage will survive and flourish,
whereas the rest might find it difficult to keep pace with the
dynamic environment.

It will be vital for players to continuously keep pace with
preferences and behavior across customer segments,
(including regional, hyper local communities, youth) and
tailor the business models accordingly across content
creation, distribution and price points.



Conclusion

Drawing on some of the Learning's from the past chapters,
it is now time to look at some of the case studies of how
various Hospitality Companies have used different Media
platforms to promote their product offering and
profitability grow their business.

Some Organizations have used Sustainability as a unique
(ITC Hotels) and some have used something as simple as
Sleep (The Westin).

Airlines, Tourism Boards and Hotels all have used different
approaches.

In the complex, connected and “ALWAYS ON” world the
business of Hospitality is be redefined – by the Consumer!!!

Thank You!



Courtesy &
Acknowledgements

REFERENCE COURTESY

Dr.Bhaskar Das, Group CEO – Zee Entertainment

Mr.Rajdeep Lalvani – Vice President – The Times of India

The Education Times, The Times of India

http://www.ehow.com/about_7221638_definition-print-media_.html

http://www.hospitalitynet.org/news/4058659.html

http://www.forbes.com

http://www.picasa.com

http://www.flickr.com

http://www.globalization101.org/uploads/Image/Media/media-convergence.JPG

http://digc202makedonka.files.wordpress.com/2012/08/convergent-media.jpg

http://www.coloribus.com/adsarchive/prints/ghengis-khan-mongolian-restaurant-heart-
1682955/

http://www.google.com

http://jingles.ivmmusic.com/music-jingles/

http://www.youtube.com


RAGHAV LALVANI
24th Course

Media+hospitality final

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