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Monthly Social Media
Ninja Plan: Neo Lessons
We gotta warn you that it’s not a typical
*WWND post
*WWND – What Would Neo Do
Does your monthly plan look like that?
If you’re viewing this slide then you are at a
constant battle with your time and productivity
Part 1: Your Monthly SMM Goals a.k.a.
Thomas Anderson Perspective
The Most Common SMM Monthly Goals
Get more targeted
fans/ followers/
friends/ subscribers
for both personal and
corporate accounts
Increase traffic
Increase
engagement = a
number of likes/
shares/ re-shares/
views/ comments
Part 2: Goals -> Activities Transformation a.k.a.
Thomas Anderson becomes Neo
✓ contests
✓ giveaways
✓ G+ communities
✓ regular posts
✓ Google+ hangouts
Google+:
✓contests
✓giveaways
✓promoted posts
✓regular posts
✓ contests
✓ giveaways
✓ regular tweets
✓ #FF tweets
✓ contests
✓ giveaways
✓ video tutorials
✓ keywords use
✓ YouTube lists
✓ Google+ hangouts
Facebook:
YouTube:
Twitter:
Increased Followers/Fans/Subscribers Ratio
✓ polls, questions
✓ FB posts with
questions and CTAs in
description
✓ images
✓ posts with questions and
CTAs in description
✓ messages tailored to
specific circles
✓ RTs and personal #FF tweets
✓ answering users questions
✓ hashtags use
✓ brand mentions search
✓ Twitter cards
✓ posting your videos
on Google+
✓ video blog posts vs.
traditional ones
✓ Google+ hangouts;
YouTube: Google+:
Facebook: Twitter:
Increased Engagement
✓ see previous slides +
✓ proprietary Facebook app
(like the one we have)
✓ website link in bio section
✓ content curation
✓ see previous slides +
✓ website link in bio section
✓ G+ interactive posts
✓ content curation
✓ see previous slides +
✓ website link in bio
section
✓ content curation
✓ see previous slides +
✓ keywords use
✓ videos embedded to
your site
✓ appropriate sitemap
Facebook:
Google+:
Twitter:
YouTube:
Increased Traffic
Part 3: Time execution boundaries a.k.a. it's 2199
not 1999 any more
Live conversation: 2 hrs per day -> 10 hrs per week ->
40 hrs per month
Check out next slides.
What do we mean by Live Conversations?
Answering industry-
related questions and
contributing to the
theme tailored
discussions
Managing ''holy war''
consequences if any
Monitoring brand
mentions and specific
keywords
Content Curation: 4 hrs per day -> 20 hrs per week - >
60 hrs per month
What do we mean by Content Curation activities?
See next slide.
Content Curation
Activity Examples
Reading your newsfeed,
influential magazines, journals,
blogs and the like
Presenting content in an ''eatable''
format tailored for the specifics of
every social network
Choosing content
that can be the
most beneficial
one for your
target audience
Assigning
tasks to other
team
members.
Idea generation and self-improvement: 2 hrs per day
-> 10 hrs per week -> 40 hrs per month
What do we mean by idea generation & self-improvement?
Just that you need to push your imagination harder.
Content creation: writing
blog and guest posts
Creating
contests,
video ideas
Monitoring
competitors
Reading industry
and smm news
Testing waters on new
(old) social networks
Keeping an eye on stats
(e.g, Google Analytics,
Facebook fan page
statistics, etc.)
Meetings, emails
and other time
consuming holes
Report
preparation
Part 4: Activities Scope a.k.a. ''a world where
anything is possible''
Make NO mistake and first see what networks
generate more traffic for you
Sign in to your Google Analytics account and go to Standard Reports -> Traffic
Sources -> Social -> Overview
But you still can get a punch if you analyze only
TRAFFIC
Wanna know WHY?
Traffic Conversions
Place where
Awesomeness is
born
Check Standard Reports -> Traffic Sources -> Social -> Conversion
✓ 2-3 scheduled tweets
with links per day
✓ 1-2 unscheduled
tweets (real conversations
excluded) per day
✓ 6 scheduled tweets per
week-end (3 for Saturday
and 3 for Sunday)
✓ 2-4 videos per
month (1 video per
week ideally)
✓ 2 posts per day
✓ 2 posts per
week-end (1 for
Sat and 1 for Sun)
✓ 4 posts per day
✓ 4 posts per week-
end (2 on Sun and 2
on Sat)
Content Curation Schedule
Twitter
YouTube Google+
Facebook
Thus, your Monthly Social Media Scope will be:
Will that be enough? Let’s ask the experts!
What if I told
you can get even
more in next
slide?
So you say they made
it? They created the
basic SMM monthly
plan?
That’s not what I
mean, Neo.
It’s a bit
more
complex…
Like what?
Contact Neo SMM team and ask for advice:
Facebook: fb.me/LinkAssistant
Google Plus: gplus.to/LinkAssistant
You can get even more tips on how you can make
your content more engaging and shareable:
Just visit our blog and read the article
http://www.link-assistant.com/blog/monthly-smm-
ninja-plan/

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Monthly Social Media Ninja Plan: Neo Lessons

  • 1. Read The Full Article Here Monthly Social Media Ninja Plan: Neo Lessons
  • 2. We gotta warn you that it’s not a typical *WWND post *WWND – What Would Neo Do
  • 3. Does your monthly plan look like that?
  • 4. If you’re viewing this slide then you are at a constant battle with your time and productivity
  • 5. Part 1: Your Monthly SMM Goals a.k.a. Thomas Anderson Perspective
  • 6. The Most Common SMM Monthly Goals Get more targeted fans/ followers/ friends/ subscribers for both personal and corporate accounts Increase traffic Increase engagement = a number of likes/ shares/ re-shares/ views/ comments
  • 7. Part 2: Goals -> Activities Transformation a.k.a. Thomas Anderson becomes Neo
  • 8. ✓ contests ✓ giveaways ✓ G+ communities ✓ regular posts ✓ Google+ hangouts Google+: ✓contests ✓giveaways ✓promoted posts ✓regular posts ✓ contests ✓ giveaways ✓ regular tweets ✓ #FF tweets ✓ contests ✓ giveaways ✓ video tutorials ✓ keywords use ✓ YouTube lists ✓ Google+ hangouts Facebook: YouTube: Twitter: Increased Followers/Fans/Subscribers Ratio
  • 9. ✓ polls, questions ✓ FB posts with questions and CTAs in description ✓ images ✓ posts with questions and CTAs in description ✓ messages tailored to specific circles ✓ RTs and personal #FF tweets ✓ answering users questions ✓ hashtags use ✓ brand mentions search ✓ Twitter cards ✓ posting your videos on Google+ ✓ video blog posts vs. traditional ones ✓ Google+ hangouts; YouTube: Google+: Facebook: Twitter: Increased Engagement
  • 10. ✓ see previous slides + ✓ proprietary Facebook app (like the one we have) ✓ website link in bio section ✓ content curation ✓ see previous slides + ✓ website link in bio section ✓ G+ interactive posts ✓ content curation ✓ see previous slides + ✓ website link in bio section ✓ content curation ✓ see previous slides + ✓ keywords use ✓ videos embedded to your site ✓ appropriate sitemap Facebook: Google+: Twitter: YouTube: Increased Traffic
  • 11. Part 3: Time execution boundaries a.k.a. it's 2199 not 1999 any more
  • 12. Live conversation: 2 hrs per day -> 10 hrs per week -> 40 hrs per month Check out next slides. What do we mean by Live Conversations?
  • 13. Answering industry- related questions and contributing to the theme tailored discussions
  • 14.
  • 15. Managing ''holy war'' consequences if any Monitoring brand mentions and specific keywords
  • 16. Content Curation: 4 hrs per day -> 20 hrs per week - > 60 hrs per month What do we mean by Content Curation activities? See next slide.
  • 17. Content Curation Activity Examples Reading your newsfeed, influential magazines, journals, blogs and the like Presenting content in an ''eatable'' format tailored for the specifics of every social network Choosing content that can be the most beneficial one for your target audience Assigning tasks to other team members.
  • 18. Idea generation and self-improvement: 2 hrs per day -> 10 hrs per week -> 40 hrs per month What do we mean by idea generation & self-improvement? Just that you need to push your imagination harder.
  • 19. Content creation: writing blog and guest posts Creating contests, video ideas Monitoring competitors Reading industry and smm news Testing waters on new (old) social networks Keeping an eye on stats (e.g, Google Analytics, Facebook fan page statistics, etc.) Meetings, emails and other time consuming holes Report preparation
  • 20. Part 4: Activities Scope a.k.a. ''a world where anything is possible''
  • 21. Make NO mistake and first see what networks generate more traffic for you Sign in to your Google Analytics account and go to Standard Reports -> Traffic Sources -> Social -> Overview
  • 22. But you still can get a punch if you analyze only TRAFFIC Wanna know WHY?
  • 23. Traffic Conversions Place where Awesomeness is born Check Standard Reports -> Traffic Sources -> Social -> Conversion
  • 24. ✓ 2-3 scheduled tweets with links per day ✓ 1-2 unscheduled tweets (real conversations excluded) per day ✓ 6 scheduled tweets per week-end (3 for Saturday and 3 for Sunday) ✓ 2-4 videos per month (1 video per week ideally) ✓ 2 posts per day ✓ 2 posts per week-end (1 for Sat and 1 for Sun) ✓ 4 posts per day ✓ 4 posts per week- end (2 on Sun and 2 on Sat) Content Curation Schedule Twitter YouTube Google+ Facebook
  • 25. Thus, your Monthly Social Media Scope will be: Will that be enough? Let’s ask the experts!
  • 26. What if I told you can get even more in next slide? So you say they made it? They created the basic SMM monthly plan? That’s not what I mean, Neo. It’s a bit more complex… Like what?
  • 27. Contact Neo SMM team and ask for advice: Facebook: fb.me/LinkAssistant Google Plus: gplus.to/LinkAssistant
  • 28. You can get even more tips on how you can make your content more engaging and shareable: Just visit our blog and read the article http://www.link-assistant.com/blog/monthly-smm- ninja-plan/