The digital landscape is changing. If you're just checking the boxes on your LinkedIn profile, you're not doing enough. Establishing yourself as a thought leader in the digital space is tough. This Modthinker guide lays out a framework to develop your personal digital brand strategy and sets you on the path to becoming a LinkedIn Superstar!
6. LinkedIn Setup
Profile Picture
• Professional photo with a plain background
• Face should take up about 60% of the frame
Cover Photo
• Professional
• Related to your career, city, college, etc.
7. LinkedIn Setup
Headline
• Current job/internship role and
employer
• Year in school and major
• Especially if you’re looking for
a job or internship!
LinkedIn Bio
• Who you are
• What you’re doing
• Why you’re doing it
• Personal, not robotic
• Attach your resume if job seeking
8. LinkedIn Setup
Profile Details
• Link to your school or employer
• Work experience descriptions
with relevant media attached
• Education details including field
of study and on-campus
involvement
10. LinkedIn Setup
LinkedIn URL and Profile Visibility
• Change from the LinkedIn default to your name
• Makes your profile easier to search, more visible,
and easily to add to your resume
• Profile Visibility
• Set to “Public” to increase the potential reach of
your profile for recruiters
13. LinkedIn Content
What To Post
• Internship experiences
• Events you’re attending
• Club involvement and
activities
• Industry-related news
• Third party articles
• Recent accomplishments or
achievements
• Projects you’ve completed
• Content that adds value to
your network
14. LinkedIn Content
The How and Why of Posting on
LinkedIn
• How
• A few sentences about your
experience and learnings
• Include an image if possible
• Why
• Establish yourself as a thought
leader in your industry
• Share industry news and build
relationships with your
connections
• Post and profile views allow
insights into who is interacting
with you
17. LinkedIn Content
Tags
• Tag people and pages relevant to the post
• Tag people in pictures
Hashtags
• Branded and generic
• Industry-related
• Event-related
• Optimal number is 3-4 hashtags
• Follow hashtags to see these posts
Including both of these in your posts can dramatically
increase the potential reach of your content!
19. LinkedIn Strategy
Goal of Personal Branding:
Demonstrate your expertise and
make yourself desirable to
potential employers.
20. LinkedIn Strategy
Skills
• Help shape & promote your personal brand
• Keep skills relevant to your industry, positions you’re
looking at, and skills you’ve gained in the past
• Recruiters look for a mix of both hard and soft skills
• Your profile will only display your top 3, so select
them strategically
Key skills for SCM majors: Project
Management, Microsoft Office,
Analytics, Supply Chain Management
21. LinkedIn Strategy
Lynda / LinkedIn Learning
• Set yourself apart with additional training
• Ability to set weekly goals
• Lifelong learning
22. LinkedIn Strategy
Job Hunting
• LinkedIn Jobs
• Ability to sort and refine to
exactly what you’re looking for
• Titles, location, level, date
posted
• Turn career interests “On”!
23. LinkedIn Strategy
Job Hunting
• LinkedIn Premium
• Incredible resource when looking
for a job
• Allows you to see exactly how you
compare with other candidates
• Opportunity to add skills from job
description to your profile
• Premium allows you to see your
top % number and salary details
about the listed description.
24. LinkedIn Strategy
Tips for success
• Download the LinkedIn app on your
phone if you haven’t already
• Add professors, recruiters, guest
speakers, and peers
• Follow-up after interviews with a short
message
• Follow people who inspire you
• Create a manageable content cadence
• Leverage popular hashtags to increase
visibility
• Keep your profile updated
• Stay active!
25. Event Post Example
Tagged university
Tagged Walton College
Name of Event
Hashtags
Tagged WISE
Key takeaways
Picture / Visual