1. What’s in it for me?
An introduction to
Search Engine
Optimization, Page
Rank, and how Blogs
can help your
business grow using
a Web Page on the
Internet.
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 1
2. Brought to you by your friendly
bloggers at 2 Market 2 Market Your
Dot Com
In today’s extremely competitive world, more
consumers are turning to the Internet to find the
local businesses that they want to use.
If you are in business, if you want customers
to find you, you need to have your own web
page with your own domain name.
But just having a web page is not enough;
you must market your web page so that your
potential customers can find you easily.
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 2
3. Why does my business need a
website?
Help customers find out about you
Attract new customers
Sell more products or services
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 3
4. How do people find my website?
Type your URL directly into the address bar
Click on a link from another website
Use an Internet directory like the Yellow
Pages, Super Pages, City Search, or
Local.com
They search for key words into a search
engine
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 4
5. What is a search engine?
A search engine is a website that is
used by a person that is looking for
information on the Internet.
There are several different popular
search engines on the Internet.
Google is the most popular search
engine.
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 5
6. What is Search Engine
Optimization?
Search Engine Optimization is often
called “SEO.”
SEO is a process taken to help a web
page be found easily by a search engine.
Page rank is one of the most important
factors.
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 6
7. What Is Page Rank?
Page rank is an assessment of value of
a web page that ranges from 0 to 10.
The higher the page rank, the higher
the value. Most web pages have a 0 rank.
Page rank is updated an average of
four times per year.
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 7
8. Page Rank is important
The highest page ranked website is the
first result immediately below the paid
advertisements when a Google search is
performed.
The majority of consumers do business
with one of the results found on the first
page of Google search results.
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 8
9. Who assigns page rank?
Google (The most important rank, therefore
this presentation focuses on Google.)
Alexa
Compete
There may be more……
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 9
10. When is Page Rank assigned?
Page Rank is assigned after Google does a
procedure called “indexing.” It is also called a
“sweep.”
The sweep includes every web page in
existence and takes several days to complete.
Google performs a sweep approximately four
times a year, sometimes more often.
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 10
11. How can my web page get higher
Page Rank?
Make your web page search engine
“friendly.”
Update your web page frequently.
Use good linking strategies.
Use social media.
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 11
12. How can I make my web page
search engine friendly?
Use the most recent HTML code that
Google supports
Use important keywords throughout the
web page and in the right places
Consider hiring a professional that
specializes in designing web pages
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 12
13. How often should web pages be
updated?
Google rewards
web pages that are
updated frequently
and penalizes those
that are not. Ideally
web pages should be
updated at least five
times a month.
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 13
14. What is a link?
A link is a part of a web page, often
highlighted with a different color, and has special
code and attributes that only the Internet “sees.”
A clicked link will send the reader to a
different area of the Internet. That area is called
the “target.”
There are two different “attributes” of links.
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 14
15. Tell me about attributes…
Two “attributes” of links are called
“dofollow” and “nofollow.”
The “dofollow” attribute helps the target
page increase page rank- even if the link
is NEVER clicked.
The “nofollow” attribute has no effect
on the page rank of the target page.
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 15
16. What are good linking strategies?
Use internal links on your web page
Only give out-links to reputable pages.
Make most of them “nofollow” links.
Get back-links to your web page.
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 16
17. What are Internal links?
Internal links are inside a web page
that targets other parts of the same web
page.
Internal links can help make Google
think that your web page is “relevant.”
That is thought to be a good thing.
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 17
18. What are out-links
Out-links are links on your web page that
point to a target web page that has a different
URL.
Out-links can be “follow” or “no follow.”
Giving “follow” out-links to web pages that
Google finds to be “questionable” can result in
your own web page’s page rank being lowered.
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 18
19. What is a “questionable” web
page?
Google will “Questionable”
penalize a web pages
“questionable” web Compete with
page by lowering the Google’s advertising
page rank, and services
lowering the page Appear to be
rank of any other web “spammy” – full of
nothing but ads
page that is giving it
Promote gambling,
“follow” links. pornography, and/or
pills
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 19
20. What are back-links?
Back-links are links that come into your
web page from a different web page.
Back-links can be “nofollow” or
“dofollow.”
“Follow” back-links are a vital part of
page rank.
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 20
21. How can I get back-links to my web
page?
Online directories Text-link
advertising
PPC ads
Organic links from
other web pages
PPV ads
(called context links)
Affiliate Marketing
Reciprocal links
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 21
22. What is social media?
Blogs Linkd In
Facebook Branch Out
Twitter MySpace
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 22
23. What is a blog?
A blog is a type of web page that is designed
to act as a type of journal.
There were 255 million websites on the
Internet in 2010 (according to
http://royal.pingdom.com)
In 2010 there were 152 million blogs on the
Internet. (according to http://royal.pingdom.com)
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 23
24. How can a blog help increase my
business?
You can create a blog of your own that
is specifically about your business or area
of expertise.
A blog can be used as your main
website for your business, and is easy to
maintain and update.
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 24
25. How can other people’s blogs
increase the page rank of my web
page?
Assuming that the other blogs have a
page rank greater than 0, their “follow”
links targeting you web page will help
increase your web page’s page rank.
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 25
26. How can I get those blogs to give
me backlinks?
You can sponsor an article within the
blog by contacting the blogger directly.
.
You can sign up with marketing
agencies.
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 26
27. What kind of backlinks will blogs
provide?
Different bloggers have different
preferences, so you have to do your
homework and ask the individual blogger,
or the advertising agency that represents
the blogger.
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 27
28. But the blog’s back-link does not
look like an ad. That concerns me.
That, my little piggies, is the beauty of
social media. In a context-link the back-
link in a blog is provided as a part of a
natural sentence. It is not supposed to
look like an ad for any one company. It is
supposed to look like a natural part of a
sentence. Even if no one ever sees that
page, the existence of that back-link is
helping to increase the page rank of the
target page.
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 28
29. We are here to help!
We have been professional bloggers for over
four years. Combined we have over twelve years
experience.
We have blogged for many well-known
companies and have learned a lot of the tricks of
the trade
Please consider hiring our consulting
services for your web page marketing needs.
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 29
30. What’s my next step?
For your customized, small business internet marketing and
website marketing campaign, please contact us:
Linda Bradshaw
Linda@2market2marketyour.com
(540) 905-1004
Monday through Friday, 9:00 am – 5:00 pm
Lori Horton
Lori@2market2marketyour.com
(540) 931-6859
Monday through Friday, 1:00 pm – 9:00 pm
2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton 30
Hinweis der Redaktion
In the “good old days” of consumers using the Telephone Directory Yellow Pages to find businesses, some business owners realized the importance of being the first company listed under a heading and deliberately chose names that started with the letter “A” or “AA” because they wanted to be the first business listed under the listing category. - My first full time job out of high school was with a Restaurant Equipment Supply company in Shirlington, VA that was named AABCO because the founders of the business wanted to be the first listing in the Yellow Pages.
Having a web page that was designed three or four or more years ago is no longer Search Engine Friendly. Guidelines have changed, and what used to be Search Engine Friendly then is completely ignored, or penalized now. Keywords are the words that someone would type in a search engine that describes the product or service your web page is promoting.
One day some smart-aleck writer created a web log with the domain Weblog.com and on his title page he decided to change where the space between the two words went and typed “We Blog”. People liked that and the word “Blog” became the accepted name for this type of online journal.