This presentation, following a regional approach, discusses the different formats of branding in the BC era through Egyptian, Chinese, Greek and Roman archetype examination.

1. BRANDS AND BRANDING ROOTED IN THE BC ERA
BY
EVANGELIA PSYLLA
May, 2016

5. Brandr (v.)

6. EGYPT CHINA
GREECE ROME

7. ANCIENT EGYPT

8. ANCIENT EGYPT
Branded cattle practices (2700 BCE) (demonstrate ownership)

9. ANCIENT EGYPT
Bricks and Pottery (representation of the work of specific teams or name of leader)

10. ANCIENT EGYPT
Personal branding of rulers (pyramid construction, sarcophagi, sculpture exhibition)

11. ANCIENT CHINA
(Shang China 2000-1500BCE)

12. ANCIENT CHINA
Evolution of writing systems

13. ANCIENT CHINA
Marking technique (pottery, figures, bamboo leaves, stone, bronze, turtle shells)
Crests of kin groups (”zu”) with names on them
 ”pottery”
 “flag”
 ”cooking pot”
 ”wine vessels”
 ”horse plume”
 ”fence”
 ”stone”
 ”wood”

14. ANCIENT CHINA
Tomb of Fu Hao, wife of the King Wu Ding

15. ANCIENT CHINA
First cylinder seals

16. ANCIENT GREECE
&
ANCIENT CRETE

17. ANCIENT CRETE
Knossos Palace

18. ANCIENT CRETE
Marked disc seals for goods and property indication (stone, bone, wood)

19. ANCIENT GREECEATHENIAN INDUSTRIAL REVOLUTION (550 BCE)
Marking of pottery by craftsmen & painters

20. ANCIENT GREECE
Olympic Games – First branded event

21. ANCIENT ROME

22. ANCIENT ROME
Markings used as trademarks

23. ANCIENT ROME
Mass production of branded oil lamps

24. ANCIENT ROME
Personal branding : Caesar

25. ANCIENT ROME
First branded sewer system (Senātus Populusque Rōmānus)

26. CONCLUSION
-Brands did exist before 20th century, but they are called ”proto-brands”
-Main branding purposes:
1. Marking of ownership
2. Differentiation of goods
3. Emphasis on the quality and origin of goods
4. Adding value and emphasizing the reputation of land and individuals (rulers)
-Brands played a critical role for stakeholders too
-Brand evolution as a movement to greater complexity in character

27. THANK YOU

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