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E write writing for the web 1-2 june2011
1.
Writing for the
Web Leslie O’Flahavan, E-WRITE Alliance to Save Energy Washington, DC – June 1-2, 2011
2.
Agenda
3.
Module 1: How
does reading online differ from reading print?
4.
F-shaped pattern for
online reading
5.
Will this web
content meet users’ needs?
6.
Module 2: What
are the traits of well-written web content?
7.
Compare two sites
8.
Communication vs. dissemination
9.
Are you writing
a lobby or a room?
10.
Module 3: Develop
a persona for your online reader
11.
Develop a persona
for your online readers
12.
How should this
content be edited so it’s more like a conversation with the reader?
13.
Module 4: How
to write different amounts and types of content for different readers
14.
Write a bite
and a snack for this meal
15.
Sample bites and
snacks
16.
Sample bites and
snacks
17.
Are these effective
bites and snacks?
18.
Alliance bites and
snacks
19.
Module 5: How
to write concise web content
20.
Write concisely: Cut
word count
21.
Module 6: How
to write scannable web content
22.
Add headings to
this content
23.
Highly scannable content
24.
Module 7: How
to write effective hypertext links
25.
Alternatives to “Learn
More” links
26.
Module 8: Apply
what you’ve learned to writing your own content
27.
Course wrap-up: Questions
and Evaluation Form
28.
Thanks! Leslie O’Flahavan, E-WRITE www.ewriteonline.com www.WritingMatters.typepad.com Leslie@ewriteonline.com Office:
301-989-9583 Cell: 240-472-1179
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