17. Most companies spend their money on ads,
TV commercials, radio spots, and billboards
to try and tell you how good their products
are. At Monster we choose to support the
scene and our athletes. Who dreams about
landing a 9 to 5 job? We all dreamed about
being pro athletes, musicians and living the
lifestyle that makes us who we are.â
- Monster Energy
â
18. Creating context and connecting the
like-minded in a community
Become a part of their story
21. We donât do advertising anymore. We just
do cool stuff⊠We need to become part
of peopleâs lives and digital allows us to
do that.â
- Nike
â
22. Nike created iPhone apps aimed at
socializing sports activities and
connecting people
34. Leon CK Leong
Business Relations Director
Techsailor Group
www.techsailor.com
www.fb.me/techsailor
Thank You!
Email me leon@techsailor.com OR
Link me in sg.linkedin.com/in/leonck/
If you would like to have a copy of the slidesâŠ