Lenwood M Ross, Founder and & CEO of Accelery, Inc. reviews five questions that digital transformation leaders should ask before beginning their net digital transformation project.

1. ACCELERY, INC.
Digital
Leadership
Framework
Five Questions To Guide Your Thinking

2. What You
Need to Know
Keys to Our Framework
Introduction
Vision and Mission - Why must we transform?
Digital Culture - Are my people ready?
Digital Technology - What technologies will we use?
Digital Domain - How will digital technologies impact
my business strategies?
Digital Journey - Where are we in our digital journey
Connect With Me
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3. A C C E L E R Y , I N C . | 2 0 2 1
DIGITAL BUSINESS
Introduction
Today, digital transformation is on every business
leader's mind.
In 2020, technology investing surged in response to
Covid-19. Executives led technology roll-outs over
weeks rather than years dramatically changing beliefs
about how long transformations would take.
But, many companies still face hard truths.
Digitally maturing organizations invested more than
other organizations before the pandemic and continue
to invest more today.
What can lagging organizations do? Invest in people.
People are the key to digital transformation.
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4. Mission and Vision
Why must we transform?
Digital technologies lower barriers to entry. Competition is fierce. Community is now an
essential competitive differentiator. Mission and vision increase employee and customer
engagement connecting purpose, passion and profits.
Your organization's mission and vision are the foundation for your digital transformation.
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5. Digital Culture
Are my people ready?
Digital maturing companies exhibit leadership,
organizational, and personal behaviors that help them
to win.
CEOs should focus on programmatic upskilling and
reskilling in the flow of work to rapidly change
behaviors.
In these mission-critical behaviors, it is not enough to
remember and understand. We must apply, analyze,
evaluate and create. Our goal is transformation.
People
Behaviors
Organizational
Behaviors
Leadership
Behaviors
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6. William Pollard
Learning and innovation
go hand in hand. The
arrogance of success is to
think that what you did
yesterday will be sufficient
for tomorrow.
On Learning and Innovation
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7. Digital Technologies
What technology will we use?
CEOs and their leadership team should have a
basic understanding of digital technologies.
People use digital technologies to disrupt existing
markets and create new market opportunities.
Building digital culture is critical because our
people must use digital technologies to accelerate
the business in one or more of the key business
domains.
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Mobility
Cloud
Social Media
Internet of Things
Big Data
Blockchain

8. Digital Domains
How will digital technology impact my
strategies?
Digital technologies fundamentally change business
strategy.
Without understanding how digital technologies
impact these five domains of digital business, it's
impossible to know whether we are pursuing an
effective digital strategy.
We can leapfrog competitors when we innovate in
a digital domain.
Courageous leaders take calculated risks.
Customers Competition
Innovation Value
Data
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9. 75%
Percentage of Digital Transformations that Fail
Source: Challenges of Transformation - Putting People First | BCG
With digital transformation, you need to take a broad perspective and really
understand the business, and think about how the power of digital can be
applied in different ways to accelerate the business.
Sara Armbruster
CEO, Steelcase
Source: Kane, Nanda, Phillips, and Copulsky, The Transformation Myth, Leading
Your Organization Through Uncertain Times
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10. Digital Journey
Where are we in our digital journey?
Digital transformation is not a destination. It's a journey.
The digital transformation journey begins with the best
technologies and strategies that increase customer
engagement, improve employee engagement, operations,
and product innovation.
By now, most enterprises are in their digital transformation
journey.
So, people are the key to accelerating.
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11. Conclusion
People are the key to digital transformation.
A programmatic approach to building a people-first
digital culture is critical to a successful digital
transformation journey.
Understanding digital technologies and how they impact
the domains of digital business is necessary to pursue
effective digital strategies.
Would you please connect with us to join our mission to
help people transform and win?
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12. Connect With Us
LinkedIn
https://www.linkedin.com/in/lenwoodmross/
Twitter
https://twitter.com/lenwood_ross
Accelery, Inc.
https://www.linkedin.com/company/acceleryinc
Lenwood M. Ross
Founder and CEO, Accelery, Inc.
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