Agile teams can fall into the trap of feature fatigue and burndown chart daze; where velocity of the stories finished is the only metric driving value delivery. But how do you align single user stories to larger market problems, where do you prioritize the technical work needed to create a scalable platform, or what does a user job have to do with planning releases? As Product Managers, we’re in a unique position to drive the Venn diagram of user, business, and technical value. We are the center of gravity for product teams and we are the gatekeepers of business outcome delivery. So having clarity and understanding of what’s most valuable to your stakeholders, business, and the user isn’t the only key - it’s vital for product success. Looking at value as a portfolio of investments can assist in driving product backlogs towards continuous value creation.

1. Femgineer Lightning Talk | Value Portfolio
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2. @lenaestorey

3. Agile Product
Development Process
where backlogs are made up and
defining value doesn’t matter.

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5. 71%organizations report using Agile
sometimes, often, or always
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6. @lenaestorey

7. VALUE PORTFOLIO
} @lenaestorey

8. VALUE PORTFOLIO
}
viability
desirability
feasibility
Business
Technology
User
@lenaestorey

9. VALUE PORTFOLIO
}Business
Technology
User
Increase number
of sales leads by
30% with
feature
Increase usage
of app by 20%
Provide proof point
via MVP for future
integration
13
8
3

10. Business
Technology
User
Value
Source
Outcome/Metric Measurement Time
Business
• Increase sales leads by
30%
• Salesforce
• Google Analytics
Q2
Business
• Convert 2 of 5
prospects in pipeline
• Salesforce
• Onboarding
initiation
• MRR
Q2
User
• 80% of users will now
pay via mobile app or
web app
• Segment data
• Payment reports 6 weeks
Tech
• Create MVP for one product to
understand integration
scalability
• Pass benchmark
test of performance
2 Sprints
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11. VALUE PORTFOLIO
}
viability
desirability
feasibility
Business
Technology
User
@lenaestorey

12. @lenaestorey