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LIFE SCIENCES 
Achieving Global Success with Innovative Offerings in 
OTC and Consumer Healthcare 
WORKSHOPS: 
Produced by: 
IBC 
5TH ANNUAL 
TC Pharma Asia 
Alvin So 
General Manager Asia 
Pacific, 
Merck Consumer Care, 
Philippines 
International Marketing Partner: 
Peter Osborne 
Managing Director, Asia, 
Blackmores, Taiwan 
www.otcpharmaasia.com 
Life 
Sciences 
2 - 5 March 2015 | Grand Copthorne Waterfront Hotel, Singapore 
Session Spotlight Sponsor: 
Associate Sponsor: 
Media Partners: 
What’s NEW in 
2015? 
70% new speaker faculty 
Consumer health market best 
practices 
OTC market and consumer insights 
from: 
• Singapore 
• Indonesia 
• Philippines 
• India 
• Taiwan 
• Thailand 
• USA 
• Malaysia 
Positioning OTC brands 
Rx to OTC switches 
Market entry and profitable 
expansion 
Martina Gripp 
Head of Marketing CHC, 
Boehringer Ingelheim, 
Singapore 
Weitarsa Hendarto 
Vice President of Consumer 
Health & Wellness, 
PT. Combiphar, Indonesia 
Nilesh Wadhwa 
Regional Director Business 
Development & Strategy, 
Takeda Pharmaceutical, 
Singapore 
Varun Chopra 
Category Director – 
Healthcare (OTC), 
Reckitt Benckiser, India 
Ade Gustian Yuwono 
Head of OTC, 
Novartis, Indonesia 
Ding Ming 
Global Wellness Category Medical 
Director, 
GlaxoSmithKline Consumer 
Healthcare, USA 
PRE-CONFERENCE: 2 MARCH 2015 
A: Online Marketing & Retailing 
B: Marketing Innovation in Consumer Health and OTC 
POST-CONFERENCE: 5 MARCH 2015 
C: Managing a Successful Rx to OTC Switch 
D: Health Supplement Regulations and Business Opportunities in ASEAN 
and China
5TH ANNUAL 
TC Pharma Asia CONFERENCE DAY ONE 
Tuesday, 3 March 2015 
• Considerations when penetrating developing markets: 
geographical differences, consumer buying behaviors, trends 
in distribution and availability 
~ Myanmar: Is the country ready for OTC companies to go in? 
~ China: how foreign OTC companies enter into the market 
successfully? 
~ Thailand: how OTC companies survive the slow down? 
~ Indonesia: Impact on OTC market after implementation of 
Universal Healthcare Scheme and is it the right time to enter? 
~ India: How foreign investors tapped into this highly 
competitive and localized market? 
Panelist: 
Ade Gustian Yuwono, Head of OTC, Novartis, Indonesia 
John Goebel, General Manager, Healthcare, BiO-LiFE 
Marketing Sdn Bhd, Malaysia 
Product Innovation and Development 
14:30 ActiPatch-Changing the Paradigm of OTC Chronic Pain 
Therapy 
• Shortwave therapy 
• Chronic pain 
• Non-drug treatment 
• New treatment paradigm 
Dr Deepak Kotak, Executive Vice President, BioElectronics, 
USA 
15:00 OTC Innovation in India 
• Overview of Indian OTC market 
• Decision journey of consumers in India 
• Product Innovation and other levers to innovate in OTC in India 
Rehan Khan, Managing Director, Abbott, India 
15:40 Afternoon Networking and Refreshment Break 
16:10 Latest Product Trends and Offerings in OTC: 
Global Wellness 
• What are the new switched molecules, delivery system and 
formats, i.e powders, drink mixes and gummies, to take medicine 
and cater for consumers on the go 
• Gender and age specific formulations for targeted groups and 
catering for their needs with new products 
• Intellectual property considerations in OTC R&D 
• How to introduce newness in existing products 
• Case study on a new product offering 
Ding Ming, Global Wellness Category Medical Director, 
GlaxoSmithKline Consumer Healthcare, USA 
RX to OTC Switches 
16:50 Regulations on Rx to OTC Switch 
• Regulations on different types of switch: RX to OTC and non-prescriptions 
to cosmetics switching 
• Considerations during an RX to OTC switch 
• Complying to packaging, labeling and advertising regulations 
for switched products 
• What is Rx to OTC switch in India and how Indian companies & 
multinationals can bring about change in OTC market 
• Role of local & international products in developing the shape 
of OTC market in India 
• How regulatory & medical affairs can make a difference in the 
Choice of products for differentiated OTC Switch 
Dr Noppadon (Nhum) Adjimatera, South East Asia (SEA) 
Regional Regulatory and Medical Affairs Director, Reckitt 
Benckiser, Thailand 
Dr Priti Baijal, Head of Regulatory & Medical Affairs, 
South Asia, Reckitt Benckiser, India 
17:30 Managing the Transition Process in RX to OTC: Effective 
Marketing 
• Challenges and opportunities from RX-OTC transitioning 
• Trends in switching from nonprescription to cosmetics and 
marketing and branding strategies in different switch categories 
• Growth strategies for switched products and changing consumer 
base from B2B to B2C 
• Case study: how other pharma companies had successfully 
transited from B2B to B2C 
Vineet Singhal, Operating Unit Head – India and South East 
Asia (OTC Division), Novartis Consumer Health, India 
18:10 Chairman’s Summary of the Day & 
End of Conference Day One 
8:00 Registration and Morning Coffee 
9:00 Welcome from IBC Asia & Speed Networking 
9:05 Chairman’s Welcome Remarks 
Rehan Khan, Managing Director, Abbott, India 
OTC Market Outlook 
9:10 Asia’s Consumer Insights – Igniting Communication 
Excellence 
• Evaluating global OTC growth opportunities and South East Asia 
markets: Indonesia, Philippines, China, Myanmar and Vietnam 
• Impact of increasing trend of self-medication and online medical 
portals on the OTC market 
• How will this trend impact Asia OTC marketing strategies? 
Martina Gripp, Head of Marketing CHC, Boehringer 
Ingelheim, Singapore 
9:50 Global Trends and Developments in the Asia-Pacific OTC 
Market 
• Evaluating global OTC growth opportunities and South East 
Asian markets: Indonesia, Philippines, China, Myanmar and 
Vietnam 
• Impact of increasing trend of self-medication and online doctors 
and how do they impact on Asia OTC marketers? 
• Analyzing OTC sales data and reengineering business models 
to capitalize the trends across different categories: 
~ Analgesic and pain relief 
~ Allergy, cold and flu remedies 
~ Gastrointestinal and Anti-diarrheal 
~ Dermatologic 
10.30 Morning Networking & Refreshment Break 
Market Entry, Competitive Analysis & 
Consumer Trends 
11:00 Assessing Market Strategies in Entering New and 
Developing Markets 
• Evaluating the attractiveness of Asian markets 
• Overcoming regulatory hurdles for market entry 
• Lessons from successful market entry strategies 
• Exploring growth opportunities after entering the market 
Michael Hofer, Regional Market Expansion Services (MES) 
Manager, Business Unit Healthcare, DKSH, Thailand 
11:40 Capturing Business Opportunities, M&A’s and 
Partnerships in Consumer Healthcare and OTC 
• Understanding consumers and demographic changes and 
developing new product lines 
• Why pharma companies should play the lead in investing in 
OTC? 
• Changing the approach and mindset by learning from FMCG in 
accessing and communicating with consumers 
• Recent M&A and partnership activities (joint venture, value chain 
partnerships) and how it impacts on the OTC landscape in Asia 
• Challenges that private equity players and strategic executives 
face to achieve successful M&A deals in the OTC/consumer health 
space 
• Future direction of M&A in the OTC/consumer health space in 
Asia 
• Case studies and key learning 
Nilesh Wadhwa, Regional Director Business Development & 
Strategy, Takeda Pharmaceutical (Asia Pacific), Singapore 
12:30 Networking Lunch 
13:40 Market Access and Expansion into Established and 
Emerging OTC Markets 
• Market access entry strategy: import, manufacturing, sales and 
distribution 
• Assessing product demand and consumer behaviour 
• How OTC companies adapt and localize products by using 
traditional ingredients 
DISCUSSION 
PANEL 
REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.otcpharmaasia.com
5TH ANNUAL 
TC Pharma Asia CONFERENCE DAY TWO 
Wednesday, 4 March 2015 
8:30 Morning Networking & Coffee 
9:00 Chairman’s Opening Remarks 
Dr Noppadon (Nhum) Adjimatera, South East Asia (SEA) 
Regional Regulatory and Medical Affairs Director, Reckitt 
Benckiser, Thailand 
Regulatory Update & ASEAN 
Harmonization 
9:10 South East Asia Health Supplement Regulatory Update 
• Current regulatory status in Indonesia, Philippines, Vietnam 
• Revision of dietary supplement industry in China and what is 
expected to change 
• Notification type system 
• Registration process and duration 
• How would the revised scheme promote investment in China’s 
health supplement markets and what’s in it for domestic and 
foreign players? 
Reg Wuisan, Executive Director, PT. Asia Pacific Consultants, 
Past Vice Chair of ASEAN Alliance of Health Supplements 
Associations, Indonesia 
9:50 ASEAN Harmonization’s Impact on the OTC Market in 
2015 and Beyond 
• What are the regulatory initiatives in other markets that can be 
implemented in the domestic markets and drive OTC growth? 
• What are the categories not classified as OTC in other countries? 
• How AEC (ASEAN Economic Community) implementation 
promotes economic opportunities and how OTC companies 
take advantage of the opportunity 
• How OTC companies prepare for the changes and business 
approach in product development, registration, production and 
marketing strategy 
Panelists: 
Alvin So, General Manager Asia Pacific, Merck Consumer 
Care, Philippines 
Reg Wuisan, Executive Director, PT. Asia Pacific Consultants, 
Past Vice Chair of ASEAN Alliance of Health Supplements 
Associations, Indonesia 
10:40 Morning Networking & Refreshment Break 
Building OTC Brands 
11:10 Brand Activation Strategies and Building up a Brand 
Image 
• Factors and new trends affecting branding decision 
• How to launch a new brand in a new market and effective 
communication of product benefits to consumers 
• Reinforcing brand message in view of competing alternative 
products: cheaper generics and rise of natural remedies in the 
market 
Weitarsa Hendarto, Vice President of Consumer Health & 
Wellness, PT. Combiphar, Indonesia 
11:50 Challenges in Accessing New Markets in Asia and Building 
a Successful VMS Brand 
• What are the key drivers in vitamins and dietary supplements 
in Asia? 
• Which type of supplements are becoming more popular and 
where are the opportunities? 
• Barriers in venturing into new markets and how to brand build 
your VMS product successfully 
• Case study on setting up concept stores and connecting with 
consumers at point of sales 
Peter Osborne, Managing Director, Asia, Blackmores, Taiwan 
12:30 Networking Lunch 
13:40 Product Differentiation Strategies and Building Brand 
Equity 
• Key attributes of a successful brand 
• Ways to add value to your existing brands and building up brand 
image and consumer base for new products 
• Innovative ways to differentiate your products with the same 
composition and efficacy 
• Branding strategies for different OTC product categories and 
learning from the successful brands 
Panelists: 
Weitarsa Hendarto, Vice President of Consumer Health & 
Wellness, PT. Combiphar, Indonesia 
Brijesh Kapil, General Manager, Merck Consumer Health, 
India 
PANEL DISCUSSION 
OTC Marketing and Distribution 
Strategy 
14:30 Making a Connection in the Retail Space 
• Standing out amongst competitive products and engaging 
consumers with products on the shelves 
• Going beyond traditional visibility of OTC and consumer 
healthcare products 
• Overcoming shopper barriers online and offline 
• Case study on how FMCG companies connect with consumers 
at point of sales successfully 
Alvin So, General Manager Asia Pacific, Merck Consumer 
Care, Philippines 
15:10 Afternoon Networking & Refreshment Break 
15:40 Building Distribution Networks to Capitalize on 
Expanded Point of Sale Opportunities 
• Evaluating geographical differences and trends in distribution 
and availability 
• Distribution channels from super markets to smaller 
neighborhood stores 
• New distribution channels to secure greater access and 
awareness: health food store, gyms and innovative co-promotion 
deals 
• Ensuring consistent communication in store across all retailers 
and constant stability in stock levels and on shelves 
Mahpudz Effendi, National Channel Manager, 
GlaxoSmithKline, Indonesia 
16:20 Learning from FMCG and their Approach in OTC Branding 
and Marketing 
• What is the FMCG approach and how can we apply it to OTC 
products to improve effectiveness 
• Analyzing consumer trends and adapting marketing strategy 
according to their needs 
• Improving brand loyalty, awareness through effective marketing 
and commercial strategy 
• How pharma companies can learn from FMCG companies who 
penetrated the market successfully 
• Case study of successful FMCG approach and profit maximization 
Varun Chopra, Category Director – Healthcare (OTC), Reckitt 
Benckiser, India 
17:00 Chairman’s Summary of the Day & End of Conference 
PANEL DISCUSSION 
Review from 2014 Participants: 
“Had some good insights, and also confirmed some of my thoughts for the OTC business. Definitely a frog in a well which 
has jumped out of the well.” ~ Tan Wyeman, Managing Director, Eisai 
“It was a good experience. A good platform to learn and share new ideas. The real market examples are unique and can’t 
be found in other conferences.” ~ Saftid Ullah Ghumman, Director International Marketing and Sales, CCL Pharmaceuticals 
“Excellent and good learning!” ~ Jagannathan Pandalam Kandasamy, Assistant Manager - R&D, Pharmaniaga 
“Good insight regarding OTC business in general and ASEAN region in particular.” ~ Kashif Sheikh, Managing Director and 
CEO, CCL Pharmaceuticals 
REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.otcpharmaasia.com
5TH ANNUAL 
TC Pharma Asia WORKSHOPS 
PRE-CONFERENCE WORKSHOP | 2 MARCH 2015 | MONDAY 
WORKSHOP A 
9.00am - 12.30pm 
Online Marketing & Retailing 
Led by: Susan Josi, Managing Partner, Sorento Healthcare, India 
What was once seen as an add on for regular marketing initiatives for a brand, 
online marketing has indeed become main stream for most consumer brands today. 
It is no different for Consumer Healthcare brands, as consumers are much more 
online today than ever before. It’s also interesting to note that while the younger 
generation is dominating this medium, even the older age profile consumers are 
actively using social media channels and are growing in numbers especially when 
researching their health concerns. 
This workshop will highlight the trends in online marketing and retailing of healthcare 
brands and how marketers should take advantage of this growing opportunity, 
touching upon the various nuances, challenges and drivers of this marketing 
channel. 
• Trending the growing opportunity in online marketing for consumer healthcare 
brands (drivers, challenges and regulatory issues) 
• Key learning from consumer healthcare brands that have effectively used the 
online medium for brand engagement (case studies highlighting success and 
failures) 
• Online retailing (e-commerce) – how has it worked for consumer healthcare 
brands and its future trends 
About the Workshop Leader: 
Susan is the founder member of Sorento Healthcare, one of India’s leading health & wellness consulting and communications company. She has more than 30 years of experience 
in the health & wellness domain. She was earlier the Executive Director of Ogilvy Healthcare (a division of Ogilvy and Mather). A double postgraduate in Pharmacy (UDCT) and 
Management, she has also won the best woman entrepreneur award from the Maharashtra Chamber of Commerce in India. She was also a UNIDO scholar from India at the University 
of Ghent – Belgium. With her special interests in OTC healthcare and social marketing initiatives, she has facilitated many in-house OTC workshops and conferences in India and 
globally. 
WORKSHOP B 
1.30Pm - 5.00pm 
Marketing Innovation in Consumer Health and OTC 
Led by: Rodney Hannington, Director Strategy & Innovation, Sprim Asia, Singapore 
With increasing competition, it is critical and vital for OTC and consumer health 
players to equip themselves with marketing innovation to provide brand 
differentiation and tactical marketing strategies in product launch, packaging, 
distribution and retailing. In this workshop we will look at the types of commercial 
innovation with a focus on the types and role of product claims. 
• Review of the types of commercial innovation 
• Innovation in fully integrated marketing solutions from marketing strategy, 
campaign implementation to track and measure 
• Case studies from OTC & Consumer Health 
About the Workshop Leader: 
Rodney has over 25 years of experience and a deep understanding of Consumer Healthcare in Australia, Asia, Middle East / Africa, Russia and Ukraine. Working and consulting with 
SPRIM, Kraft Foods (Mondalez) and Novartis he has broad and extensive in market experience including living in both China and Singapore. Graduating with a Bachelor of Business 
Marketing from Monash University, Melbourne Australia, he has focused his career on Healthcare Marketing and Business Strategy & Innovation in Asia Pacific. 
POST-CONFERENCE WORKSHOP | 5 MARCH 2015 | THURSDAY 
WORKSHOP C 
9.00am - 12.30pm 
Managing a Successful Rx to OTC Switch 
Led by: Jyoti Shiralee, Managing Consultant, Chrysalis Consulting, India 
Transitioning from the Rx to the OTX or OTC route is a challenge which often 
confronts and perplexes the pharma industry. While the Consumer Product 
companies have had an inherent advantage in dominating the OTC space, this 
workshop will discuss in a structured way how pharma companies can overcome 
their traditional mindsets to leverage the opportunity in the OTC space. 
• Leveraging the ethical heritage for enhancing/extending product life cycles 
About the Workshop Leader: 
• Evolving a new Consumer Centric Business Model for pharma companies 
• Role of Branding in Rx- OTC transition - Brand Building /Identity and Architecture 
• Leveraging the Power of conventional and alternate media - activation, digital, 
social media and e-commerce 
• Re-envisaging the Distribution Model to maximize consumer outreach 
Jyoti is a marketing professional and organisational leader with over 15 years’ experience in senior leadership roles in Strategic Marketing, Brand Building, Commercial Operations 
and Business Consulting with both pharma and consumer product companies - Abbott Nutrition, Dumex - Wockhardt / Zydus Wellness/ Dabur India. She has a strong history of 
turning around fledgling brands to positions of market dominance and leadership through successful strategic interventions. Jyoti pioneered the creation of nonexistent / nascent 
categories that have changed lifestyles and habits - by repositioning brands redefining competition and creating new consumption opportunities 
Led by: Pushpanathan Sundram, Managing Director, Celia Zheng, Policy and Government Affairs Adviser, Wai Mun Poon, Regional Regulatory Affairs Manager, 
Yi Fan Jiang, Regulatory Affairs Advisor, EAS Strategic Advice, Singapore 
China is in the process of revising the national food safety law with proposed 
changes on health supplement regulations. ASEAN is to establish the single market 
in 2015 with changes of rules and regulations to facilitate product movement in 
the region. This workshop aims to guide participants in navigating the changing 
health supplements regulations in China and ASEAN markets. The workshop will 
also give participants an overview on the business opportunities brought about 
Pushpanathan Sundram is the Managing Director of EAS Strategic Advice and previously 
the Deputy Secretary-General of the Association of Southeast Asian Nations (ASEAN) for 
the ASEAN Economic Community. Nathan brings over 22 years experience in economics, 
trade, policy, regulatory affairs, and government relations. He holds a Master’s degree in 
Public Policy from the Lee Kuan Yew School of Public Policy, National University of 
Singapore in collaboration with the Kennedy School of Government, Harvard University. 
Nathan received the Lee Kuan Yew School Outstanding Alumni Award in 2011 and the 
Sahakmetrey Commander’s Medal from Cambodia in 2012 for his contributions to ASEAN 
and East Asia. 
Celia Zheng is Policy and Government Affairs Adviser at EAS Strategic Advice. She works 
primarily on ASEAN and China engagement activities, and ASEAN-China regional policy 
and trade-related programmes. She is the coordinator of the secretariat of China-ASEAN 
Business Association, where she manages political engagement, monitors trends and 
issues in ASEAN-China economic relations and business and handles public relations. She 
holds a Bachelor degree in Applied Science majoring in Food Science and Technology 
from the National University of Singapore. 
Jiang Yi Fan is Regulatory Affairs Adviser at EAS Strategic Advice in Singapore. Coming 
from China, Yi Fan brings to the team valuable regulatory experience and technical 
knowledge that help clients going into the market of China. She holds a degree in Applied 
Science (Honours) majoring in Food Science and Technology from the National University 
of Singapore. 
Poon Wai Mun is the Regional Regulatory Affairs Manager, EAS Strategic Advice in 
Singapore, specializing in regulatory affairs for health supplements in a regional capacity. 
Over the last 10 years Wai Mun has actively worked on product registration ranging from 
pharmaceuticals to nutritional supplements, as well as regulatory strategy planning for 
product development. Wai Mun manages the Secretariat of the ASEAN Technical Scientific 
Committee for Traditional Medicine and Health Supplements. She is a biotechnologist 
and graduated with a M.Sc. in biopharmaceuticals from the University of New South Wales. 
WORKSHOP D 
1.30Pm - 5.00pm 
Health Food & Supplement Regulations and Business 
Opportunities: ASEAN and China 
About the Workshop Leaders: 
by the ASEAN Economic Community and the ASEAN-China Free Trade Area. 
• Business opportunity in ASEAN and China - Free Trade Agreement, Maritime 
connectivity and the ASEAN Economic Community 2015 
• Overview of Health Food regulations in China and the expected changes 
• Overview of the ASEAN health supplements regulations and the harmonized 
technical requirements. 
REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.otcpharmaasia.com
IBC 
LIFE SCIENCES 
5TH ANNUAL 
TC Pharma Asia 
2 - 5 March 2015 | Grand Copthorne Waterfront Hotel, Singapore 
With uprising trends in self-diagnosis and self-medication, Asia's OTC market is expecting a huge 
jump in growth rate as significant share of OTC and VMS markets have yet to be fully explored in 
many countries like Indonesia, Vietnam and Myanmar. 
IBC’s OTC Pharma Asia is the ONLY regional OTC and health supplement marketing conference in 
Asia and a LEADING and exclusive platform featuring success stories from Heads of OTC, health 
supplements and consumer health marketers from across the region. 
Gain market insights and consumer trends in global and regional consumer healthcare 
Understand and prepare for regulatory changes in OTC, VMS and Traditional Medicine 
Learn best practices in marketing and branding strategies from leading players 
Get the latest updates on product and marketing innovation 
Learn to adapt business and marketing approaches to suit market needs in established and 
emerging markets 
BY GEOGRAPHY 
■ Singapore/Malaysia 55% 
■ Rest of Southeast Asia (Indonesia, 
Who Should Attend? 
BY INDUSTRY 
■ Pharma Companies: 55% 
■ Health Supplement Companies 
20% 
■ FMCG 10% 
■ Distributors 10% 
■ Others (Consultants, Packaging 
and Labeling and software 
providers) 5% 
PAST ATTENDING COMPANIES INCLUDE: 
A Menarini Asia-Pacific Holdings Pte Ltd • A8 Group, Bayer (South East Asia) Pte Ltd • Bayer Consumer Care AG • Blackmores 
(Malaysia) Sdn Bhd • Blackmores (Singapore) Pte Ltd • Boehringer Ingelheim Singapore Pte Ltd • BP Healthcare Group • CB 
Fleet International Singapore Pte Ltd • CCL Pharmaceuticals Pvt Ltd • CCM International (Philippines) Inc • CCM Pharmaceuticals 
(S) Pte Ltd • CCM Pharmaceuticals Sdn Bhd • CD Pharma India Pvt Ltd • Cipla Ltd • DKSH • DSM Nutritional Products Asia Pacific 
Pte Ltd • Eisai (HK) Co Ltd • Galderma (S) Pte Ltd • Glaxosmithkline Consumer Healthcare Ltd • GlaxoSmithKline Philippines 
Inc • IMS Health • Indegene Lifesystems Pvt Ltd • Ingelheim (Malaysia) Sdn Bhd • iNova Pharmaceuticals (Australia) • InQpharm 
Group • Inqpharm Sdn Bhd/Inqpharm Group • Ipsen Pharma Vietnam • Kalbe International • Legacy Healthcare • Live-Well 
Nutraceuticals Sdn Bhd • Lovy Pharmacy Sdn Bhd • Mash Health • Mega Lifesciences Ltd • Merck Pte Ltd • Merz Asia Pacific 
Pte Ltd • MSD Pharma (Singapore) Pte Ltd • Mundipharma Pharmaceuticals Sdn Bhd • Mundipharma Pte Ltd • Natural 
Health Laboratories Ltd • Nicholas Hall Asia Pacific Pte Ltd • Novartis Asia Pacific Pharmaceuticals Pte Ltd • NTUC Unity 
Healthcare Co-operative Limited • OLIC Thailand Ltd • Pascual Consumer Healthcare Corporation • Pfizer Inc • Pharmaniaga 
Marketing Sdn Bhd • Pharmaniaga Research Centre Sdn Bhd • Piramal Healthcare Ltd • Prestige Brands International • 
Procter & Gamble • Professional Insights Marketing Services • PT Actavis Indonesia • PT Anugerah Pharmindo Lestari • 
PT Bintang Toedjoe Indonesia • PT Combiphar • PT Johnson & Johnson Medical • PT Kalbe Farma Tbk • Pt Merck Tbk • 
PT Takeda Indonesia • Reckitt Benckiser • Rohto Pharmaceutical Co Ltd • Sanofi-Aventis (Malaysia) Sdn Bhd • Sanofi- 
Aventis Singapore Pte Ltd • Santen Pharmaceutical Co Ltd • Takeda Pharmaceuticals (Asia Pacific) Pte Ltd • Teva 
Pharmaceutical Investments Singapore Pte Ltd • The People At Work Pte Ltd • United Laboratories - Pediatrica OT • 
United Laboratories Inc • Warburg Pincus Asia L L C • YSP Industries Malaysia Sdn Bhd • Zuellig Pharma Asia Pacific 
Ltd • And many more... 
Thailand, Philippines, Vietnam and 
Myanmar) 20% 
■ North Asia 10% 
■ India 5% 
■ USA & Europe 5% 
■ Australia & New Zealand 5% 
WHY YOU SHOULD SPONSOR? 
Position your company as a market leader at this event and our customized Sponsorship & Exhibition package offers 
prime exposure to key decision-makers and exceptional branding. To explore the range of thought leadership, speaking, 
branding and marketing opportunities available, please contact Ms. Yvonne Leong at Tel: + 65 6508 2489 or 
Email: yvonne.leong@ibcasia.com.sg 
REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.otcpharmaasia.com
REGISTER 3 DELEGATES AND THE 
4TH ATTENDS FOR FREE! 
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before 19 Dec 2014 
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before 23 Jan 2015 
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All Workshops SGD 3,895 SGD 4,095 SGD 4,295 SGD 3,795 
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2 Workshops ❑ A ❑ B ❑ C ❑ D SGD 3,395 SGD 3,595 SGD 3,795 SGD 3,295 
1 Workshop ❑ A ❑ B ❑ C ❑ D SGD 3,095 SGD 3,295 SGD 3,495 SGD 2,995 
SGD 2,695 SGD 2,895 SGD 3,095 SGD 2,595 
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Please do not send credit card information by email. 
The personal information entered during your registration/order, 
or provided by you, will be held on a database and may be 
shared with companies in the Informa Group in the UK and 
internationally. Occasionally, your details may be obtained from 
or shared with external companies who wish to communicate 
with you offers related to your business activities. If you do not 
wish your details to be used for this purpose, please contact our 
Database Department at Email: database@ibcasia.com.sg, 
Tel: +65 6508 2400 or Fax: +65 6508 2408. 
6 EASY WAYS TO REGISTER 
RESERVE YOUR PLACE TODAY! 
■ Yes! I/We will attend the 5th Annual OTC Pharma Asia 
2 – 5 March 2015, Grand Copthorne Waterfront Hotel, Singapore 
■ I would like to purchase the conference presentations at SGD1000 + GST (SGD1070) per log in. 
Name: Dr/Mr/Ms 
Job Title: 
Department 
Tel: 
Mobile No.: 
Email: 
Who is Head of your Department? 
Who is Head of Training? 
Company Information 
Company Name: 
Address: 
Main Business/Activity: 
Postal Code: 
Please photocopy for additional delegates 
Name: Dr/Mr/Ms 
Job Title: 
Department 
Tel: 
Mobile No.: 
Email: 
■ I enclose my bankers draft / cheque payable to IBC Asia (S) Pte Ltd 
■ I am paying by bank transfer (copy attached) 
■ Payment by Credit Card. (AMEX, VISA or MasterCard accepted) 
PAYMENT METHOD 
(Please tick) 
CREDIT CARD PAYMENTS 
The best way to pay by credit card is through our secure on-line registration process, simply log on to the website at 
www.otcpharmaasia.com and click “Register On-line”. If you would prefer to pay over the phone please complete the contact name 
and details and our Customer Services Team will call within 24 hours to take payment. As we treat your credit card information in the 
strictest confidence, please do not send payment details by email. 
Credit card contact: Department: 
Direct phone number: Email: 
P46260 
Grand Copthorne Waterfront Hotel 
392 Havelock Road, Singapore 169663 
Contact Person: Tan Ai Li, Asst Director of Events 
Mobile: + 65 9006 2432 
Tel: +65 6233 1301 | Fax: +65 6233 1177 
REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.otcpharmaasia.com

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5th OTC Pharma Asia Conference

  • 1. LIFE SCIENCES Achieving Global Success with Innovative Offerings in OTC and Consumer Healthcare WORKSHOPS: Produced by: IBC 5TH ANNUAL TC Pharma Asia Alvin So General Manager Asia Pacific, Merck Consumer Care, Philippines International Marketing Partner: Peter Osborne Managing Director, Asia, Blackmores, Taiwan www.otcpharmaasia.com Life Sciences 2 - 5 March 2015 | Grand Copthorne Waterfront Hotel, Singapore Session Spotlight Sponsor: Associate Sponsor: Media Partners: What’s NEW in 2015? 70% new speaker faculty Consumer health market best practices OTC market and consumer insights from: • Singapore • Indonesia • Philippines • India • Taiwan • Thailand • USA • Malaysia Positioning OTC brands Rx to OTC switches Market entry and profitable expansion Martina Gripp Head of Marketing CHC, Boehringer Ingelheim, Singapore Weitarsa Hendarto Vice President of Consumer Health & Wellness, PT. Combiphar, Indonesia Nilesh Wadhwa Regional Director Business Development & Strategy, Takeda Pharmaceutical, Singapore Varun Chopra Category Director – Healthcare (OTC), Reckitt Benckiser, India Ade Gustian Yuwono Head of OTC, Novartis, Indonesia Ding Ming Global Wellness Category Medical Director, GlaxoSmithKline Consumer Healthcare, USA PRE-CONFERENCE: 2 MARCH 2015 A: Online Marketing & Retailing B: Marketing Innovation in Consumer Health and OTC POST-CONFERENCE: 5 MARCH 2015 C: Managing a Successful Rx to OTC Switch D: Health Supplement Regulations and Business Opportunities in ASEAN and China
  • 2. 5TH ANNUAL TC Pharma Asia CONFERENCE DAY ONE Tuesday, 3 March 2015 • Considerations when penetrating developing markets: geographical differences, consumer buying behaviors, trends in distribution and availability ~ Myanmar: Is the country ready for OTC companies to go in? ~ China: how foreign OTC companies enter into the market successfully? ~ Thailand: how OTC companies survive the slow down? ~ Indonesia: Impact on OTC market after implementation of Universal Healthcare Scheme and is it the right time to enter? ~ India: How foreign investors tapped into this highly competitive and localized market? Panelist: Ade Gustian Yuwono, Head of OTC, Novartis, Indonesia John Goebel, General Manager, Healthcare, BiO-LiFE Marketing Sdn Bhd, Malaysia Product Innovation and Development 14:30 ActiPatch-Changing the Paradigm of OTC Chronic Pain Therapy • Shortwave therapy • Chronic pain • Non-drug treatment • New treatment paradigm Dr Deepak Kotak, Executive Vice President, BioElectronics, USA 15:00 OTC Innovation in India • Overview of Indian OTC market • Decision journey of consumers in India • Product Innovation and other levers to innovate in OTC in India Rehan Khan, Managing Director, Abbott, India 15:40 Afternoon Networking and Refreshment Break 16:10 Latest Product Trends and Offerings in OTC: Global Wellness • What are the new switched molecules, delivery system and formats, i.e powders, drink mixes and gummies, to take medicine and cater for consumers on the go • Gender and age specific formulations for targeted groups and catering for their needs with new products • Intellectual property considerations in OTC R&D • How to introduce newness in existing products • Case study on a new product offering Ding Ming, Global Wellness Category Medical Director, GlaxoSmithKline Consumer Healthcare, USA RX to OTC Switches 16:50 Regulations on Rx to OTC Switch • Regulations on different types of switch: RX to OTC and non-prescriptions to cosmetics switching • Considerations during an RX to OTC switch • Complying to packaging, labeling and advertising regulations for switched products • What is Rx to OTC switch in India and how Indian companies & multinationals can bring about change in OTC market • Role of local & international products in developing the shape of OTC market in India • How regulatory & medical affairs can make a difference in the Choice of products for differentiated OTC Switch Dr Noppadon (Nhum) Adjimatera, South East Asia (SEA) Regional Regulatory and Medical Affairs Director, Reckitt Benckiser, Thailand Dr Priti Baijal, Head of Regulatory & Medical Affairs, South Asia, Reckitt Benckiser, India 17:30 Managing the Transition Process in RX to OTC: Effective Marketing • Challenges and opportunities from RX-OTC transitioning • Trends in switching from nonprescription to cosmetics and marketing and branding strategies in different switch categories • Growth strategies for switched products and changing consumer base from B2B to B2C • Case study: how other pharma companies had successfully transited from B2B to B2C Vineet Singhal, Operating Unit Head – India and South East Asia (OTC Division), Novartis Consumer Health, India 18:10 Chairman’s Summary of the Day & End of Conference Day One 8:00 Registration and Morning Coffee 9:00 Welcome from IBC Asia & Speed Networking 9:05 Chairman’s Welcome Remarks Rehan Khan, Managing Director, Abbott, India OTC Market Outlook 9:10 Asia’s Consumer Insights – Igniting Communication Excellence • Evaluating global OTC growth opportunities and South East Asia markets: Indonesia, Philippines, China, Myanmar and Vietnam • Impact of increasing trend of self-medication and online medical portals on the OTC market • How will this trend impact Asia OTC marketing strategies? Martina Gripp, Head of Marketing CHC, Boehringer Ingelheim, Singapore 9:50 Global Trends and Developments in the Asia-Pacific OTC Market • Evaluating global OTC growth opportunities and South East Asian markets: Indonesia, Philippines, China, Myanmar and Vietnam • Impact of increasing trend of self-medication and online doctors and how do they impact on Asia OTC marketers? • Analyzing OTC sales data and reengineering business models to capitalize the trends across different categories: ~ Analgesic and pain relief ~ Allergy, cold and flu remedies ~ Gastrointestinal and Anti-diarrheal ~ Dermatologic 10.30 Morning Networking & Refreshment Break Market Entry, Competitive Analysis & Consumer Trends 11:00 Assessing Market Strategies in Entering New and Developing Markets • Evaluating the attractiveness of Asian markets • Overcoming regulatory hurdles for market entry • Lessons from successful market entry strategies • Exploring growth opportunities after entering the market Michael Hofer, Regional Market Expansion Services (MES) Manager, Business Unit Healthcare, DKSH, Thailand 11:40 Capturing Business Opportunities, M&A’s and Partnerships in Consumer Healthcare and OTC • Understanding consumers and demographic changes and developing new product lines • Why pharma companies should play the lead in investing in OTC? • Changing the approach and mindset by learning from FMCG in accessing and communicating with consumers • Recent M&A and partnership activities (joint venture, value chain partnerships) and how it impacts on the OTC landscape in Asia • Challenges that private equity players and strategic executives face to achieve successful M&A deals in the OTC/consumer health space • Future direction of M&A in the OTC/consumer health space in Asia • Case studies and key learning Nilesh Wadhwa, Regional Director Business Development & Strategy, Takeda Pharmaceutical (Asia Pacific), Singapore 12:30 Networking Lunch 13:40 Market Access and Expansion into Established and Emerging OTC Markets • Market access entry strategy: import, manufacturing, sales and distribution • Assessing product demand and consumer behaviour • How OTC companies adapt and localize products by using traditional ingredients DISCUSSION PANEL REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.otcpharmaasia.com
  • 3. 5TH ANNUAL TC Pharma Asia CONFERENCE DAY TWO Wednesday, 4 March 2015 8:30 Morning Networking & Coffee 9:00 Chairman’s Opening Remarks Dr Noppadon (Nhum) Adjimatera, South East Asia (SEA) Regional Regulatory and Medical Affairs Director, Reckitt Benckiser, Thailand Regulatory Update & ASEAN Harmonization 9:10 South East Asia Health Supplement Regulatory Update • Current regulatory status in Indonesia, Philippines, Vietnam • Revision of dietary supplement industry in China and what is expected to change • Notification type system • Registration process and duration • How would the revised scheme promote investment in China’s health supplement markets and what’s in it for domestic and foreign players? Reg Wuisan, Executive Director, PT. Asia Pacific Consultants, Past Vice Chair of ASEAN Alliance of Health Supplements Associations, Indonesia 9:50 ASEAN Harmonization’s Impact on the OTC Market in 2015 and Beyond • What are the regulatory initiatives in other markets that can be implemented in the domestic markets and drive OTC growth? • What are the categories not classified as OTC in other countries? • How AEC (ASEAN Economic Community) implementation promotes economic opportunities and how OTC companies take advantage of the opportunity • How OTC companies prepare for the changes and business approach in product development, registration, production and marketing strategy Panelists: Alvin So, General Manager Asia Pacific, Merck Consumer Care, Philippines Reg Wuisan, Executive Director, PT. Asia Pacific Consultants, Past Vice Chair of ASEAN Alliance of Health Supplements Associations, Indonesia 10:40 Morning Networking & Refreshment Break Building OTC Brands 11:10 Brand Activation Strategies and Building up a Brand Image • Factors and new trends affecting branding decision • How to launch a new brand in a new market and effective communication of product benefits to consumers • Reinforcing brand message in view of competing alternative products: cheaper generics and rise of natural remedies in the market Weitarsa Hendarto, Vice President of Consumer Health & Wellness, PT. Combiphar, Indonesia 11:50 Challenges in Accessing New Markets in Asia and Building a Successful VMS Brand • What are the key drivers in vitamins and dietary supplements in Asia? • Which type of supplements are becoming more popular and where are the opportunities? • Barriers in venturing into new markets and how to brand build your VMS product successfully • Case study on setting up concept stores and connecting with consumers at point of sales Peter Osborne, Managing Director, Asia, Blackmores, Taiwan 12:30 Networking Lunch 13:40 Product Differentiation Strategies and Building Brand Equity • Key attributes of a successful brand • Ways to add value to your existing brands and building up brand image and consumer base for new products • Innovative ways to differentiate your products with the same composition and efficacy • Branding strategies for different OTC product categories and learning from the successful brands Panelists: Weitarsa Hendarto, Vice President of Consumer Health & Wellness, PT. Combiphar, Indonesia Brijesh Kapil, General Manager, Merck Consumer Health, India PANEL DISCUSSION OTC Marketing and Distribution Strategy 14:30 Making a Connection in the Retail Space • Standing out amongst competitive products and engaging consumers with products on the shelves • Going beyond traditional visibility of OTC and consumer healthcare products • Overcoming shopper barriers online and offline • Case study on how FMCG companies connect with consumers at point of sales successfully Alvin So, General Manager Asia Pacific, Merck Consumer Care, Philippines 15:10 Afternoon Networking & Refreshment Break 15:40 Building Distribution Networks to Capitalize on Expanded Point of Sale Opportunities • Evaluating geographical differences and trends in distribution and availability • Distribution channels from super markets to smaller neighborhood stores • New distribution channels to secure greater access and awareness: health food store, gyms and innovative co-promotion deals • Ensuring consistent communication in store across all retailers and constant stability in stock levels and on shelves Mahpudz Effendi, National Channel Manager, GlaxoSmithKline, Indonesia 16:20 Learning from FMCG and their Approach in OTC Branding and Marketing • What is the FMCG approach and how can we apply it to OTC products to improve effectiveness • Analyzing consumer trends and adapting marketing strategy according to their needs • Improving brand loyalty, awareness through effective marketing and commercial strategy • How pharma companies can learn from FMCG companies who penetrated the market successfully • Case study of successful FMCG approach and profit maximization Varun Chopra, Category Director – Healthcare (OTC), Reckitt Benckiser, India 17:00 Chairman’s Summary of the Day & End of Conference PANEL DISCUSSION Review from 2014 Participants: “Had some good insights, and also confirmed some of my thoughts for the OTC business. Definitely a frog in a well which has jumped out of the well.” ~ Tan Wyeman, Managing Director, Eisai “It was a good experience. A good platform to learn and share new ideas. The real market examples are unique and can’t be found in other conferences.” ~ Saftid Ullah Ghumman, Director International Marketing and Sales, CCL Pharmaceuticals “Excellent and good learning!” ~ Jagannathan Pandalam Kandasamy, Assistant Manager - R&D, Pharmaniaga “Good insight regarding OTC business in general and ASEAN region in particular.” ~ Kashif Sheikh, Managing Director and CEO, CCL Pharmaceuticals REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.otcpharmaasia.com
  • 4. 5TH ANNUAL TC Pharma Asia WORKSHOPS PRE-CONFERENCE WORKSHOP | 2 MARCH 2015 | MONDAY WORKSHOP A 9.00am - 12.30pm Online Marketing & Retailing Led by: Susan Josi, Managing Partner, Sorento Healthcare, India What was once seen as an add on for regular marketing initiatives for a brand, online marketing has indeed become main stream for most consumer brands today. It is no different for Consumer Healthcare brands, as consumers are much more online today than ever before. It’s also interesting to note that while the younger generation is dominating this medium, even the older age profile consumers are actively using social media channels and are growing in numbers especially when researching their health concerns. This workshop will highlight the trends in online marketing and retailing of healthcare brands and how marketers should take advantage of this growing opportunity, touching upon the various nuances, challenges and drivers of this marketing channel. • Trending the growing opportunity in online marketing for consumer healthcare brands (drivers, challenges and regulatory issues) • Key learning from consumer healthcare brands that have effectively used the online medium for brand engagement (case studies highlighting success and failures) • Online retailing (e-commerce) – how has it worked for consumer healthcare brands and its future trends About the Workshop Leader: Susan is the founder member of Sorento Healthcare, one of India’s leading health & wellness consulting and communications company. She has more than 30 years of experience in the health & wellness domain. She was earlier the Executive Director of Ogilvy Healthcare (a division of Ogilvy and Mather). A double postgraduate in Pharmacy (UDCT) and Management, she has also won the best woman entrepreneur award from the Maharashtra Chamber of Commerce in India. She was also a UNIDO scholar from India at the University of Ghent – Belgium. With her special interests in OTC healthcare and social marketing initiatives, she has facilitated many in-house OTC workshops and conferences in India and globally. WORKSHOP B 1.30Pm - 5.00pm Marketing Innovation in Consumer Health and OTC Led by: Rodney Hannington, Director Strategy & Innovation, Sprim Asia, Singapore With increasing competition, it is critical and vital for OTC and consumer health players to equip themselves with marketing innovation to provide brand differentiation and tactical marketing strategies in product launch, packaging, distribution and retailing. In this workshop we will look at the types of commercial innovation with a focus on the types and role of product claims. • Review of the types of commercial innovation • Innovation in fully integrated marketing solutions from marketing strategy, campaign implementation to track and measure • Case studies from OTC & Consumer Health About the Workshop Leader: Rodney has over 25 years of experience and a deep understanding of Consumer Healthcare in Australia, Asia, Middle East / Africa, Russia and Ukraine. Working and consulting with SPRIM, Kraft Foods (Mondalez) and Novartis he has broad and extensive in market experience including living in both China and Singapore. Graduating with a Bachelor of Business Marketing from Monash University, Melbourne Australia, he has focused his career on Healthcare Marketing and Business Strategy & Innovation in Asia Pacific. POST-CONFERENCE WORKSHOP | 5 MARCH 2015 | THURSDAY WORKSHOP C 9.00am - 12.30pm Managing a Successful Rx to OTC Switch Led by: Jyoti Shiralee, Managing Consultant, Chrysalis Consulting, India Transitioning from the Rx to the OTX or OTC route is a challenge which often confronts and perplexes the pharma industry. While the Consumer Product companies have had an inherent advantage in dominating the OTC space, this workshop will discuss in a structured way how pharma companies can overcome their traditional mindsets to leverage the opportunity in the OTC space. • Leveraging the ethical heritage for enhancing/extending product life cycles About the Workshop Leader: • Evolving a new Consumer Centric Business Model for pharma companies • Role of Branding in Rx- OTC transition - Brand Building /Identity and Architecture • Leveraging the Power of conventional and alternate media - activation, digital, social media and e-commerce • Re-envisaging the Distribution Model to maximize consumer outreach Jyoti is a marketing professional and organisational leader with over 15 years’ experience in senior leadership roles in Strategic Marketing, Brand Building, Commercial Operations and Business Consulting with both pharma and consumer product companies - Abbott Nutrition, Dumex - Wockhardt / Zydus Wellness/ Dabur India. She has a strong history of turning around fledgling brands to positions of market dominance and leadership through successful strategic interventions. Jyoti pioneered the creation of nonexistent / nascent categories that have changed lifestyles and habits - by repositioning brands redefining competition and creating new consumption opportunities Led by: Pushpanathan Sundram, Managing Director, Celia Zheng, Policy and Government Affairs Adviser, Wai Mun Poon, Regional Regulatory Affairs Manager, Yi Fan Jiang, Regulatory Affairs Advisor, EAS Strategic Advice, Singapore China is in the process of revising the national food safety law with proposed changes on health supplement regulations. ASEAN is to establish the single market in 2015 with changes of rules and regulations to facilitate product movement in the region. This workshop aims to guide participants in navigating the changing health supplements regulations in China and ASEAN markets. The workshop will also give participants an overview on the business opportunities brought about Pushpanathan Sundram is the Managing Director of EAS Strategic Advice and previously the Deputy Secretary-General of the Association of Southeast Asian Nations (ASEAN) for the ASEAN Economic Community. Nathan brings over 22 years experience in economics, trade, policy, regulatory affairs, and government relations. He holds a Master’s degree in Public Policy from the Lee Kuan Yew School of Public Policy, National University of Singapore in collaboration with the Kennedy School of Government, Harvard University. Nathan received the Lee Kuan Yew School Outstanding Alumni Award in 2011 and the Sahakmetrey Commander’s Medal from Cambodia in 2012 for his contributions to ASEAN and East Asia. Celia Zheng is Policy and Government Affairs Adviser at EAS Strategic Advice. She works primarily on ASEAN and China engagement activities, and ASEAN-China regional policy and trade-related programmes. She is the coordinator of the secretariat of China-ASEAN Business Association, where she manages political engagement, monitors trends and issues in ASEAN-China economic relations and business and handles public relations. She holds a Bachelor degree in Applied Science majoring in Food Science and Technology from the National University of Singapore. Jiang Yi Fan is Regulatory Affairs Adviser at EAS Strategic Advice in Singapore. Coming from China, Yi Fan brings to the team valuable regulatory experience and technical knowledge that help clients going into the market of China. She holds a degree in Applied Science (Honours) majoring in Food Science and Technology from the National University of Singapore. Poon Wai Mun is the Regional Regulatory Affairs Manager, EAS Strategic Advice in Singapore, specializing in regulatory affairs for health supplements in a regional capacity. Over the last 10 years Wai Mun has actively worked on product registration ranging from pharmaceuticals to nutritional supplements, as well as regulatory strategy planning for product development. Wai Mun manages the Secretariat of the ASEAN Technical Scientific Committee for Traditional Medicine and Health Supplements. She is a biotechnologist and graduated with a M.Sc. in biopharmaceuticals from the University of New South Wales. WORKSHOP D 1.30Pm - 5.00pm Health Food & Supplement Regulations and Business Opportunities: ASEAN and China About the Workshop Leaders: by the ASEAN Economic Community and the ASEAN-China Free Trade Area. • Business opportunity in ASEAN and China - Free Trade Agreement, Maritime connectivity and the ASEAN Economic Community 2015 • Overview of Health Food regulations in China and the expected changes • Overview of the ASEAN health supplements regulations and the harmonized technical requirements. REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.otcpharmaasia.com
  • 5. IBC LIFE SCIENCES 5TH ANNUAL TC Pharma Asia 2 - 5 March 2015 | Grand Copthorne Waterfront Hotel, Singapore With uprising trends in self-diagnosis and self-medication, Asia's OTC market is expecting a huge jump in growth rate as significant share of OTC and VMS markets have yet to be fully explored in many countries like Indonesia, Vietnam and Myanmar. IBC’s OTC Pharma Asia is the ONLY regional OTC and health supplement marketing conference in Asia and a LEADING and exclusive platform featuring success stories from Heads of OTC, health supplements and consumer health marketers from across the region. Gain market insights and consumer trends in global and regional consumer healthcare Understand and prepare for regulatory changes in OTC, VMS and Traditional Medicine Learn best practices in marketing and branding strategies from leading players Get the latest updates on product and marketing innovation Learn to adapt business and marketing approaches to suit market needs in established and emerging markets BY GEOGRAPHY ■ Singapore/Malaysia 55% ■ Rest of Southeast Asia (Indonesia, Who Should Attend? BY INDUSTRY ■ Pharma Companies: 55% ■ Health Supplement Companies 20% ■ FMCG 10% ■ Distributors 10% ■ Others (Consultants, Packaging and Labeling and software providers) 5% PAST ATTENDING COMPANIES INCLUDE: A Menarini Asia-Pacific Holdings Pte Ltd • A8 Group, Bayer (South East Asia) Pte Ltd • Bayer Consumer Care AG • Blackmores (Malaysia) Sdn Bhd • Blackmores (Singapore) Pte Ltd • Boehringer Ingelheim Singapore Pte Ltd • BP Healthcare Group • CB Fleet International Singapore Pte Ltd • CCL Pharmaceuticals Pvt Ltd • CCM International (Philippines) Inc • CCM Pharmaceuticals (S) Pte Ltd • CCM Pharmaceuticals Sdn Bhd • CD Pharma India Pvt Ltd • Cipla Ltd • DKSH • DSM Nutritional Products Asia Pacific Pte Ltd • Eisai (HK) Co Ltd • Galderma (S) Pte Ltd • Glaxosmithkline Consumer Healthcare Ltd • GlaxoSmithKline Philippines Inc • IMS Health • Indegene Lifesystems Pvt Ltd • Ingelheim (Malaysia) Sdn Bhd • iNova Pharmaceuticals (Australia) • InQpharm Group • Inqpharm Sdn Bhd/Inqpharm Group • Ipsen Pharma Vietnam • Kalbe International • Legacy Healthcare • Live-Well Nutraceuticals Sdn Bhd • Lovy Pharmacy Sdn Bhd • Mash Health • Mega Lifesciences Ltd • Merck Pte Ltd • Merz Asia Pacific Pte Ltd • MSD Pharma (Singapore) Pte Ltd • Mundipharma Pharmaceuticals Sdn Bhd • Mundipharma Pte Ltd • Natural Health Laboratories Ltd • Nicholas Hall Asia Pacific Pte Ltd • Novartis Asia Pacific Pharmaceuticals Pte Ltd • NTUC Unity Healthcare Co-operative Limited • OLIC Thailand Ltd • Pascual Consumer Healthcare Corporation • Pfizer Inc • Pharmaniaga Marketing Sdn Bhd • Pharmaniaga Research Centre Sdn Bhd • Piramal Healthcare Ltd • Prestige Brands International • Procter & Gamble • Professional Insights Marketing Services • PT Actavis Indonesia • PT Anugerah Pharmindo Lestari • PT Bintang Toedjoe Indonesia • PT Combiphar • PT Johnson & Johnson Medical • PT Kalbe Farma Tbk • Pt Merck Tbk • PT Takeda Indonesia • Reckitt Benckiser • Rohto Pharmaceutical Co Ltd • Sanofi-Aventis (Malaysia) Sdn Bhd • Sanofi- Aventis Singapore Pte Ltd • Santen Pharmaceutical Co Ltd • Takeda Pharmaceuticals (Asia Pacific) Pte Ltd • Teva Pharmaceutical Investments Singapore Pte Ltd • The People At Work Pte Ltd • United Laboratories - Pediatrica OT • United Laboratories Inc • Warburg Pincus Asia L L C • YSP Industries Malaysia Sdn Bhd • Zuellig Pharma Asia Pacific Ltd • And many more... Thailand, Philippines, Vietnam and Myanmar) 20% ■ North Asia 10% ■ India 5% ■ USA & Europe 5% ■ Australia & New Zealand 5% WHY YOU SHOULD SPONSOR? Position your company as a market leader at this event and our customized Sponsorship & Exhibition package offers prime exposure to key decision-makers and exceptional branding. To explore the range of thought leadership, speaking, branding and marketing opportunities available, please contact Ms. Yvonne Leong at Tel: + 65 6508 2489 or Email: yvonne.leong@ibcasia.com.sg REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.otcpharmaasia.com
  • 6. REGISTER 3 DELEGATES AND THE 4TH ATTENDS FOR FREE! Early Bird Rate Register & pay on or before 19 Dec 2014 Special Rate Register & pay on or before 23 Jan 2015 Group Rate (3 or more delegates) Normal Rate Register & pay after 23 Jan 2015 All Workshops SGD 3,895 SGD 4,095 SGD 4,295 SGD 3,795 3 Workshops ❑ A ❑ B ❑ C ❑ D SGD 3,695 SGD 3,895 SGD 4,095 SGD 3,595 2 Workshops ❑ A ❑ B ❑ C ❑ D SGD 3,395 SGD 3,595 SGD 3,795 SGD 3,295 1 Workshop ❑ A ❑ B ❑ C ❑ D SGD 3,095 SGD 3,295 SGD 3,495 SGD 2,995 SGD 2,695 SGD 2,895 SGD 3,095 SGD 2,595 FEE PER DELEGATE ❑ 4 Day Package: 2 Day Conference + ❑ 3.5 Day Package: 2 Day Conference + ❑ 3 Day Package: 2 Day Conference + ❑ 2.5 Day Package: 2 Day Conference + ❑ 2 Day Conference only GROUP BONUS – Register 3 Delegates from the same company and the 4th Delegate attends FREE! • Multiple Bookings Discount pricing is applicable to groups of 3 or more delegates from the same organisation registering for the same event, at the same time. Fee stated is the discounted price PER DELEGATE. Only one discount applies; either the early bird rate OR special rate OR group rate. • All fees stated include luncheons, refreshments and complete set of documentation. It does not include the cost of accommodation and travel. • Registration fees are subject to the prevailing government tax. FREE MAIL the attached registration form with your cheque to IBC Asia (S) Pte Ltd c/o Informa Regional Business Services 111 Somerset Road, TripleOne Somerset #10-06, Singapore 238164 Delegate 1 Details Delegate 2 Details Name: Dr/Mr/Ms Job Title: Department Tel: Mobile No.: Email: Name: Dr/Mr/Ms Job Title: Department Tel: Mobile No.: Email: Delegate 3 Details Delegate 4 Details GROUP DISCOUNT This label contains your priority booking code. To expedite registration, please do not remove label. If you have already received a copy of this brochure, we apologise. For reasons of confidentiality, your full particulars were not available to IBC Asia (S) Pte Ltd for deduplication prior to mail drop. If undelivered, please return to: 111 Somerset Road, TripleOne Somerset #10-06, Singapore 238164 Tel: +65 6508 2400 Fax: +65 6508 2408 5TH ANNUAL OTC PHARMA ASIA Email register@ibcasia.com.sg Fax +65 6508 2407 Scan the QR Code with your smartphone and register today Customer Service Hotline +65 6508 2401 Web www.otcpharmaasia.com HOTEL INFORMATION PAYMENT TERMS CANCELLATIONS / SUBSTITUTION Should you be unable to attend, a substitute delegate is welcome at no extra charge. Cancellations must be received in writing at least 10 business days before the start of the event, to receive a refund less 10% processing fee per registration. The company regrets that no refund will be made available for cancellation notifications received less than 10 business days before the event. 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Credit card contact: Department: Direct phone number: Email: P46260 Grand Copthorne Waterfront Hotel 392 Havelock Road, Singapore 169663 Contact Person: Tan Ai Li, Asst Director of Events Mobile: + 65 9006 2432 Tel: +65 6233 1301 | Fax: +65 6233 1177 REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.otcpharmaasia.com