1. Making Sailing Vacations Affordable

5. Social Match

6. Destinations - 2012
Spain: Balearic Islands
Italy: Capri Y& Amalfi coast , Aeolian Islands , Aegadian Islands ,
Pontine Islands , North Sardinia , Elba.
Greece: Kos , Mikonos , Itaca
Caribbeans: Cuba , Grenadines
Planning product & market expansion for future years

7. Destinations – 2013/2014
Product & Market expansion
- Products: Cabin Charter, Small Ships (River Cruises and more), Boat
Exchange, B&B onboard
- Increasing commissions revenue from 10% (2012 startup) to 30%.

8. Cruise Types
Classic Charter
Prestige Charter
Small Ship
Custom Cruise

9. Our Target Customer
100
60% Single
10% 70%
8025% Couple
60%
60% Family
60
Female
40 Male
60 - 65
20
45 - 60
0 25 - 45
Age Sex Marital
Status
• Median HHI
• College Grad
• Green – Minded

10. Market Research
Market Research – Interviews
•8 Groups – 3 to 4 People per Group
•Confirmed primary target segments
•Highlighted interest but misconception that it is unaffordable
•Trouble selecting destination and itineraries
“Had no idea it was so affordable”

11. Social Media & Online Ads
Facebook Page
Facebook Advertisement
3 Google Ads
Craigslist Ad with Google Docs Survey
Twitter Account

12. Validation
2 Consumers requested more information
1 Paid Reservation -Facebook Campaign