Go Live! Book Exploration by Laurie Hawkins

1. GO LIVE!
Book Exploration
by Laurie Hawkins

2. The best time to start a podcast was 10 years ago. The second-best time is now.
We are living in a time in which innovation and creativity create opportunity.
Technology creates opportunities, connections, and a booming business.
Question everything. Evaluate everything. Take action. Start winning.
The digital tools available are vast, easy to use, and life-changing.
Amazing and virtually untapped landscape to make mistakes, learn as you go, and figure it
all out.
Look through a different lens and clearly define what virtual success means to you. In the
online world of sales, remember that popularity does not equal success.
GO LIVE! by Jeffrey Gitomer
"Video and virtual will shorten your time to success... sales success, life success, and legacy"
MASTER THE NEW STRATEGY OF SALES & SELLING

3. Harness the power of digital.
Claim your new space in your way.
Difference with video is that you can understand
me better by listening to my tone and
hearing/watching my emotions.
Your next 10 years of emerging sales strategies
must include digital tools.
RESET YOUR REALITY
The time IS right now.
The principles of new connecting, presenting,
and selling strategies will not change after the
pandemic has moved on!!!
Live, virtual, video, distance presenting, distance
learning, distance selling are here to stay.
Today is about your personal messaging and ability
to connect with customers and prospects.
A “live way” A virtual way. A broadcast way.
The world we are in now will affect your personal
productivity, your ability to do your personal best,
display personal integrity, communicate your
positivity, prove your ability to adapt.
Moving forward will position you as a leader. You
have the ability to project your attitude, your skills,
your knowledge, your self-confidence, and the
depth of your belief; and you can make more sales,
lots more sales.
NEW ERA OF SELLING
MASTER VIRTUAL

4. At this time in business history, you have the opportunity to try something new, reinvent
your sales process, pivot your business, take action on an idea and emerge as a winner.
Live, video, and virtual are here to stay and at the core of your new sales adventure.
In case you are wandering, wondering, waiting for things to go back to normal; That’s
never going to happen.
Video, virtual, creativity, curiosity, new approaches to engagement and connection;
what is your ability to transform and emerge with personal excellence?
REINVENT YOUR SALES PROCESS
DOCUMENT WHAT YOU ARE CERTAIN OF
In times of uncertainty, document what you are certain of!
The opportunity is on the other side of embracing digital; creating opportunity –
business opportunity, personal opportunity, brand-building opportunity, social media
opportunity, connection opportunity, growth opportunity, revenue opportunity,
partnership opportunity.

5. All aspects of sales and selling will have a virtual element. That has already existed for a long time.
Open your mind; dedicate to your personal development. You can’t develop as a sales leader unless you
develop as a person. Ask and hear their stories, focus on genuine desire to help.
Customers are in scramble mode. Create new ideas for your customers. Throw away your worthless value
proposition and create something of value for the customer.
Help customers win and you win. You win their hearts and minds first and eventually, you win their business.
Help before you sell.
Take time to understand them, hear their stories and connect with their challenges before you offer any
answers.
Do not sell until they are ready to buy.
Surround yourself with a first-class look.
Creatively prepare for virtual meetings.
Take your surprise and delight touches and build them into a virtual connection.
REFRAME VIRTUAL
PLAN YOUR VISUALS