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WELCOME TO UNT
PRSSA!
Sept. 16, 2013
CURRENT EVENTS
 What’s happening in the world today?
 Putin
 Miss America
 Navy Yard Shooting
ANNOUNCEMENTS
• DUES DEADLINE: Oct. 14
• Submit dues to Kenneth Martin, VP of Finances
• Only $80 per calendar year- Great investment for aspiring
PR pros (cash or check accepted)
• Awesome T-Shirt!
• Access to internship and contact database
• Opportunities for events and helpful conferences.
• Scholarship and award opportunities!
• Leadership opportunities
INTERN PANEL
Sept. 16, 2013
Jeremy Eackles Regina Fischer Lauren Frock
Jenna Ooley Marilyn Perkins
JEREMY EACKLES
 UNT PRSSA second-year member
 Social media director for NAHJ
 Follow him on Twitter: @JEackles09
TOM JOYNER FOUNDATION
 Public Relations/ Nonprofit
Internship
 Mission: Help historically black
colleges and universities with
funding and preservation
 Irving, TX
 Summer Internship
HOW’D I GET THE JOB?
 Networking!
 Sent my resume in, got called in for an interview and
then later received the called they I got the internship 
WHAT’D I DO THIS SUMMER?
 Social media and marketing tasks
 Represent Tom Joyner Foundation at events for alumni
organizations and scheduled other events
 Marketing for the Tom Joyner Morning Show, which is
one of the top syndicated radio shows in the country
WHAT DID I LEARN?
 Proper business etiquette
 The importance of marketing/PR
 The importance of networking and keeping your
contacts once you leave your internship
SO YOU WANT TO DO THIS
INTERNSHIP?
 Be confident
 Show respect
 Show that you're willing to learn
 Work hard and ask questions
 Watch what you put on your personal social media
sites (Employers actually look at that when deciding
what employees to hire. My boss told me that.)
REGINA FISCHER
 VP of Records for UNT PRSSA
 Senior Public Relations major at UNT
 Follow her on Twitter: @ReginaPolska
INVERSA/ BECK VENTURES
 Marketing/SEO Internship
 Addison, Texas
 Summer 2013
HOW’D I GET THE JOB?
 UNT Job Bank
WHAT’D I DO ALL SUMMER?
 I increased Search Engine Optimization for companies
using Google Analytics
 Strengthened my writing skills.
WHAT DID I LEARN?
 Marketing online through being no. 1 for search engine
results is a growing and competitive field.
SO YOU WANT TO DO THIS
INTERNSHIP?
 It is very fun.
 Increasing SEOs is like trying to put the pieces of a
puzzle together.
 You will need to research a company's market in order
to write blog posts for them as well.
LAUREN FROCK
 President of UNT PRSSA
 Senior Public Relations major at UNT
 Follow her on Twitter: @frockl
EDELMAN PUBLIC RELATIONS
 Public Relations/ Digital/
Social Media Internship
 Agency environment
 Global- 67 offices
internationally
 12-week Summer Internship
HOW’D I GET THE JOB?
 PRSSA Pro-Am Day
 Journalism Internship Fair
 Thank You Notes
WHAT’D I DO ALL SUMMER?
 Wrote social media content
for many different clients:
 Tech
 Gaming
 Nonprofit
 Business/Corporate
 Analyze social media data
and compile reports
 Intern research project
WHAT DID I LEARN?
 Radian6 and bit.ly analytics, among others.
 How to create compelling content
 Ex: Instead of tweeting a title of an article, make it
conversational.
 Time management- agency life is hectic!
 How to conduct client meetings
 NEVER say “I don’t know”
SO YOU WANT TO DO THIS
INTERNSHIP?
 Be able to meet simultaneous deadlines
 Be confident
 Regularly update and maintain your portfolio.
 For social media, take screenshots of your tweets and
keep track of how many new followers/likes you earn.
 Be versatile: learn how to write content for clients in
different industries.
JENNA OOLEY
 VP of Public Relations for UNT PRSSA
 Senior Public Relations Major
 Follow her on Twitter: @jenooley
MOOYAH
 Marketing/Corporate Internship
 MOOYAH is a fast casual, better burger concept
geared towards families – especially moms and kids.
 There are 54 stores open, 1 in Dubai with more to
come in Latin America, Canada as well as here in the
states.
HOW’D I GET THE JOB?
 Aaron White
 MOOYAH’s first franchisee and
owner of three high-performing
MOOYAH franchises in the
DFW area.
 UNT Career Fair
 By working hard and building
relationships, I scored an
awesome internship.
HOW’D I GET THE JOB?
 Being in good academic standing and active in student organizations
made my resume shine. Confidence is key – know your value!
 I’ve been able to attend conferences which are spectacular networking
opportunities.
 I’ve learned the structure of a franchise system inside and out, and
continue to learn everyday.
 Client side vs. agency side is kinda cool because you’re the one telling
them what to do instead of being told!
WHAT’D I DO ALL SUMMER?
 Planned events with one of our
partners, Foundation 56.
 Created presentations for the CEO,
Development Agents and other
corporate staff.
 Sat in on focus groups, mined data
 Given presentations about competitive research I conducted
 Continue to track competitive social media
 Office decoration project!
WHAT DID I LEARN?
 E-mail etiquette (how to be professional, polite, concise and
effective); you’ll be writing a LOT of e-mails, and chances
are you could be doing it better.
 Managing up is important too!
 Taking work seriously, not myself – presentation skills (it
used to be scary for me to get up and speak, now I can
more easily relax and do much better!)
 Organization and TIME MANAGEMENT (two things I
thought I had a pretty good handle on until this internship!)
SO YOU WANT TO DO THIS
INTERNSHIP?
 Corporate life has a bad rep for being
mundane – make it fun, make it
interesting
 A small brand like MOOYAH is a family
– not without it’s issues and chaos, but
so rewarding and worth it
 You can get away with a lot more in an
internship – don’t be afraid to mess up!
You will, and you’ll learn
 If you can learn some badass Excel
shortcuts, people will love you
MARILYN PERKINS
 Vice President for UNT PRSSA
 Junior Public Relations Major
 Follow her on Twitter: @marilynmarie93
UNIVERSITY DIRECTORIES
 Marketing/Advertising Internship
 Nationwide
 13-week Summer Internship
HOW’D I GET THE JOB?
 EAGLENETWORK!
 UNT’s student job/internship online resource
WHAT’D I DO ALL SUMMER?
 Collected ad space for UNT’s student planner
 Met with local Denton businesses and sold them on the
idea that they NEEDED to be in our planner
WHAT DID I LEARN?
 How to sell yourself
 Persistence
 Don’t take no for an answer
SO YOU WANT TO DO THIS
INTERNSHIP?
 It’s SUPER hard, but worth it
 Takes a lot of time and energy, but you gain A LOT of
real world experience
 Don’t do it unless you’re REALLY passionate about
Marketing/Advertising
QUESTIONS?
THANK YOU!
 Here at UNT PRSSA we strive to help you accomplish
your goals. Fee free to email us at
untprssa@gmail.com if you need help with your:
 Resume
 Portfolio
 Interview tips
 Internship/ job search

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Internship panel 2013

  • 2. CURRENT EVENTS  What’s happening in the world today?  Putin  Miss America  Navy Yard Shooting
  • 3. ANNOUNCEMENTS • DUES DEADLINE: Oct. 14 • Submit dues to Kenneth Martin, VP of Finances • Only $80 per calendar year- Great investment for aspiring PR pros (cash or check accepted) • Awesome T-Shirt! • Access to internship and contact database • Opportunities for events and helpful conferences. • Scholarship and award opportunities! • Leadership opportunities
  • 4. INTERN PANEL Sept. 16, 2013 Jeremy Eackles Regina Fischer Lauren Frock Jenna Ooley Marilyn Perkins
  • 5. JEREMY EACKLES  UNT PRSSA second-year member  Social media director for NAHJ  Follow him on Twitter: @JEackles09
  • 6. TOM JOYNER FOUNDATION  Public Relations/ Nonprofit Internship  Mission: Help historically black colleges and universities with funding and preservation  Irving, TX  Summer Internship
  • 7. HOW’D I GET THE JOB?  Networking!  Sent my resume in, got called in for an interview and then later received the called they I got the internship 
  • 8. WHAT’D I DO THIS SUMMER?  Social media and marketing tasks  Represent Tom Joyner Foundation at events for alumni organizations and scheduled other events  Marketing for the Tom Joyner Morning Show, which is one of the top syndicated radio shows in the country
  • 9. WHAT DID I LEARN?  Proper business etiquette  The importance of marketing/PR  The importance of networking and keeping your contacts once you leave your internship
  • 10. SO YOU WANT TO DO THIS INTERNSHIP?  Be confident  Show respect  Show that you're willing to learn  Work hard and ask questions  Watch what you put on your personal social media sites (Employers actually look at that when deciding what employees to hire. My boss told me that.)
  • 11. REGINA FISCHER  VP of Records for UNT PRSSA  Senior Public Relations major at UNT  Follow her on Twitter: @ReginaPolska
  • 12. INVERSA/ BECK VENTURES  Marketing/SEO Internship  Addison, Texas  Summer 2013
  • 13. HOW’D I GET THE JOB?  UNT Job Bank
  • 14. WHAT’D I DO ALL SUMMER?  I increased Search Engine Optimization for companies using Google Analytics  Strengthened my writing skills.
  • 15. WHAT DID I LEARN?  Marketing online through being no. 1 for search engine results is a growing and competitive field.
  • 16. SO YOU WANT TO DO THIS INTERNSHIP?  It is very fun.  Increasing SEOs is like trying to put the pieces of a puzzle together.  You will need to research a company's market in order to write blog posts for them as well.
  • 17. LAUREN FROCK  President of UNT PRSSA  Senior Public Relations major at UNT  Follow her on Twitter: @frockl
  • 18. EDELMAN PUBLIC RELATIONS  Public Relations/ Digital/ Social Media Internship  Agency environment  Global- 67 offices internationally  12-week Summer Internship
  • 19. HOW’D I GET THE JOB?  PRSSA Pro-Am Day  Journalism Internship Fair  Thank You Notes
  • 20. WHAT’D I DO ALL SUMMER?  Wrote social media content for many different clients:  Tech  Gaming  Nonprofit  Business/Corporate  Analyze social media data and compile reports  Intern research project
  • 21. WHAT DID I LEARN?  Radian6 and bit.ly analytics, among others.  How to create compelling content  Ex: Instead of tweeting a title of an article, make it conversational.  Time management- agency life is hectic!  How to conduct client meetings  NEVER say “I don’t know”
  • 22. SO YOU WANT TO DO THIS INTERNSHIP?  Be able to meet simultaneous deadlines  Be confident  Regularly update and maintain your portfolio.  For social media, take screenshots of your tweets and keep track of how many new followers/likes you earn.  Be versatile: learn how to write content for clients in different industries.
  • 23. JENNA OOLEY  VP of Public Relations for UNT PRSSA  Senior Public Relations Major  Follow her on Twitter: @jenooley
  • 24. MOOYAH  Marketing/Corporate Internship  MOOYAH is a fast casual, better burger concept geared towards families – especially moms and kids.  There are 54 stores open, 1 in Dubai with more to come in Latin America, Canada as well as here in the states.
  • 25. HOW’D I GET THE JOB?  Aaron White  MOOYAH’s first franchisee and owner of three high-performing MOOYAH franchises in the DFW area.  UNT Career Fair  By working hard and building relationships, I scored an awesome internship.
  • 26. HOW’D I GET THE JOB?  Being in good academic standing and active in student organizations made my resume shine. Confidence is key – know your value!  I’ve been able to attend conferences which are spectacular networking opportunities.  I’ve learned the structure of a franchise system inside and out, and continue to learn everyday.  Client side vs. agency side is kinda cool because you’re the one telling them what to do instead of being told!
  • 27. WHAT’D I DO ALL SUMMER?  Planned events with one of our partners, Foundation 56.  Created presentations for the CEO, Development Agents and other corporate staff.  Sat in on focus groups, mined data  Given presentations about competitive research I conducted  Continue to track competitive social media  Office decoration project!
  • 28. WHAT DID I LEARN?  E-mail etiquette (how to be professional, polite, concise and effective); you’ll be writing a LOT of e-mails, and chances are you could be doing it better.  Managing up is important too!  Taking work seriously, not myself – presentation skills (it used to be scary for me to get up and speak, now I can more easily relax and do much better!)  Organization and TIME MANAGEMENT (two things I thought I had a pretty good handle on until this internship!)
  • 29. SO YOU WANT TO DO THIS INTERNSHIP?  Corporate life has a bad rep for being mundane – make it fun, make it interesting  A small brand like MOOYAH is a family – not without it’s issues and chaos, but so rewarding and worth it  You can get away with a lot more in an internship – don’t be afraid to mess up! You will, and you’ll learn  If you can learn some badass Excel shortcuts, people will love you
  • 30. MARILYN PERKINS  Vice President for UNT PRSSA  Junior Public Relations Major  Follow her on Twitter: @marilynmarie93
  • 31. UNIVERSITY DIRECTORIES  Marketing/Advertising Internship  Nationwide  13-week Summer Internship
  • 32. HOW’D I GET THE JOB?  EAGLENETWORK!  UNT’s student job/internship online resource
  • 33. WHAT’D I DO ALL SUMMER?  Collected ad space for UNT’s student planner  Met with local Denton businesses and sold them on the idea that they NEEDED to be in our planner
  • 34. WHAT DID I LEARN?  How to sell yourself  Persistence  Don’t take no for an answer
  • 35. SO YOU WANT TO DO THIS INTERNSHIP?  It’s SUPER hard, but worth it  Takes a lot of time and energy, but you gain A LOT of real world experience  Don’t do it unless you’re REALLY passionate about Marketing/Advertising
  • 37. THANK YOU!  Here at UNT PRSSA we strive to help you accomplish your goals. Fee free to email us at untprssa@gmail.com if you need help with your:  Resume  Portfolio  Interview tips  Internship/ job search