AI and machine learning are two of the most common buzzwords for 2019. This looks at how machine learning and AI is actually being applied in the journalism and PR industries currently and what the future may hold.

1. MARKETINGSHOWNORTH
How AI is driving
innovation and efficiencies
in journalism & PR
L A U R A C R I M M O N S
@lauracrimmons

2. The global AI market
was worth $7.35
billion in 2018.

3. The market is expected
to catapult to $89.84
billion by 2025.

4. AI

5. AI Automation

8. Fighting Fake
News

9. Factchecking: Full Fact

10. Factchecking: Full Fact

11. UCG verification: AP Verify / Verifeye Media

12. Local news
resurgence

13. Local news generation: RADAR

14. Driving efficiency

15. AI written content: The Washington Post
Heliograf

16. AI written content: AP & Wordsmith

17. “With automation, we now follow and
produce quarterly earnings reports for 4,000
companies. Previously we covered 400.”
J U S T I N M Y E R S F R O M A S S O C I A T E D
P R E S S

18. Transcription & Translation: Trint

19. One step further… news.bridge

20. Finding & making
the news

21. AI assistant: Reuters Lynx Insight

22. AI assistant: Forbes Bertie

23. Creating stories: BuzzFeed

24. Building bots

25. New news interactions: BBC

26. AI Anchor: Xinhua

27. Democratic
accountability

28. mySociety / Alaveteli Professional

29. You might be
thinking: What’s
in it for Google?

30. YouTube

31. Assistant

32. The place for
humans

33. Ethics

34. AI accidentally deported students in UK

35. People need to
understand the
technology they’re
using and its potential
flaws.

36. Editing and
refining

37. The future?

38. Better AI
writing
assistants.

39. Improving
accessibility.

40. Fighting fake
news and filter
bubbles.

41. Creating
stories from
data.

42. Slight detour…

43. How many of you
would hand me
your phone
unlocked?

44. How many of you
would hand me your
phone unlocked if I
gave you £50?

45. How many of you
would hand me your
phone unlocked if I
gave you £500?

46. How many of you
would hand me your
phone unlocked if I
gave you £5,000?

47. Consumer
scepticism.

48. More data
training/hiring.

49. Ok, so what about
PR?

51. “Fundamental human traits such as empathy,
trust, humour and relationship building can’t
be automated – at least not yet.”
J E A N V A L I N - C I P R A I I N P R

52. Utilising
products when
out of beta.

53. Utilisation
visualisation
tools.

54. Using tools
that predict the
news to help
build our PR
strategies.

55. Utilising
transcription
& translation
services.

56. Improving
content
production
efficiencies.

57. Building our
own.

58. Open Source

59. 01 02 03
Monitor what’s happening
in other industries.
Make use of technologies
already available.
Experiment and build your
own.

60. More here:
http://bit.ly/silverthorn-ai

61. SILVERTHORNAGENCY
Thank you.
E-MAIL:
laura@silverthornagency.com
@lauracrimmons / @SilverthornCo