…like a fish swims in the water
Science and Social Media
Lars Fischer
fischblog@gmail.com
Social Media – the basics
o share economy
o interaction groups instead of focus groups
o highly differentiated audiences
o...
(aus rechtlichen Gründen entfernt)
On the Internet, nobody
knows you‘re a doc
Social Networks
…there are so many
Why go social?
• “higher engagement with public & scientists in
other disciplines”
• “too much misquoting by 3rd parties w...
"Piled Higher and Deeper"
by Jorge Cham
www.phdcomics.com
What do you want?
o provide reliable information about your field
o excite people about (your) science
o create a public p...
Who do you want to talk to?
o colleagues
o people who decide funding and hiring
o scientifically interested laypeople
o a ...
A few examples…
A few examples…
A few examples…
A few examples…
#fieldworkfails
How much space do you need?
It is said Ernest Hemingway once made a wager
with other writers that he could write a novel i...
How much space do you need?
For sale:
Baby shoes, never worn.
It is said Ernest Hemingway once made a wager
with other wri...
What does it take to be shared?
o emotion
o accessibility
o a clear message
o practical value
o visuals (images, videos)
o...
What does it take to be shared?
o emotion
o accessibility
o a clear message
o practical value
o a good story
o visuals (im...
Risks
o legal problems (image rights etc.)
o your ideas could be stolen
o old posts could harm you in the future
o critici...
4 simple rules
o be honest about your limitations and mistakes
o learn the rules – not just those written down
o think bef...
Science and Social Media
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Science and Social Media

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Lecture at the 3rd Leibniz PhD Symposium “Keep it simple! – Science communication”, Berlin 2015

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Science and Social Media

  1. 1. …like a fish swims in the water Science and Social Media Lars Fischer fischblog@gmail.com
  2. 2. Social Media – the basics o share economy o interaction groups instead of focus groups o highly differentiated audiences o great variety of forms and customs o reputation is everything
  3. 3. (aus rechtlichen Gründen entfernt)
  4. 4. On the Internet, nobody knows you‘re a doc
  5. 5. Social Networks …there are so many
  6. 6. Why go social? • “higher engagement with public & scientists in other disciplines” • “too much misquoting by 3rd parties with political agendas” • „to follow conferences they can’t get to in person” • “for getting quick answers & links to references from peers” http://blogs.agu.org/sciencecommunication/2011/07/20/why-scientists-use-twitter/
  7. 7. "Piled Higher and Deeper" by Jorge Cham www.phdcomics.com
  8. 8. What do you want? o provide reliable information about your field o excite people about (your) science o create a public professional reputation o interact with other people relevant to your field o change the world o have fun
  9. 9. Who do you want to talk to? o colleagues o people who decide funding and hiring o scientifically interested laypeople o a special interest group, e.g. a movement o journalists o kids
  10. 10. A few examples…
  11. 11. A few examples…
  12. 12. A few examples…
  13. 13. A few examples… #fieldworkfails
  14. 14. How much space do you need? It is said Ernest Hemingway once made a wager with other writers that he could write a novel in only six words:
  15. 15. How much space do you need? For sale: Baby shoes, never worn. It is said Ernest Hemingway once made a wager with other writers that he could write a novel in only six words:
  16. 16. What does it take to be shared? o emotion o accessibility o a clear message o practical value o visuals (images, videos) o a good story
  17. 17. What does it take to be shared? o emotion o accessibility o a clear message o practical value o a good story o visuals (images, videos) e.g. cute animals
  18. 18. Risks o legal problems (image rights etc.) o your ideas could be stolen o old posts could harm you in the future o criticism and insults
  19. 19. 4 simple rules o be honest about your limitations and mistakes o learn the rules – not just those written down o think before you post o have fun

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