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Seminar: Culture Markets And Leadership [Ckr5]

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Fan DiFu, Ph.D. (Steve)
Fan DiFu, Ph.D. (Steve)

Lecture slides from Culture: Markets and Leaership (CKR Chapter 5)

BusinessTechnologie
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Culture: Markets and Leadership
Culture and the Big Picture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Levels of Cultural Capabilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Country Trade Values
This Session looks at a general approach to cultural understanding… Conscious Culture Skills help us to target markets and work effectively… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cross-Cultural Risk ,[object Object],[object Object],[object Object]
 
Why does it happen? ,[object Object],[object Object],[object Object],[object Object]
Example: Cultural Differences in Entrepreneurship It’s been said that when someone in Hong Kong starts a new business venture, the entire family works around the clock to make it a success. In the U.S ., friends put up their money for the entrepreneur. In the U.K ., everyone tries to discourage the entrepreneur by explaining why it is likely to fail and then scratch his car. In Turkey , friends will ask the entrepreneur to hire their sons, nephews. In India/Brazil , the administrative system will put up monumental red tape.
National Culture ,[object Object],[object Object],[object Object],[object Object]
Definitions of Culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Culture Evolves Over Time (even our own lifetimes!) ,[object Object],[object Object],[object Object],[object Object]
What Culture Is NOT ,[object Object],[object Object],[object Object]
Culture is Learned ,[object Object],[object Object],[object Object]
Understanding Check: ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Cross-Cultural Proficiency is Paramount in Managerial Tasks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Anything Else? ,[object Object],[object Object],[object Object],[object Object]
Some Levels of Cultural Understanding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cross-Cultural Differences may Create Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Culture’s Role in International Business ,[object Object],[object Object],[object Object],[object Object],[object Object]
Group’s Precedence over the Individual in Japan and other Asian Cultures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Can all Differences be Attributed to National Culture? ,[object Object],[object Object],[object Object]
Caution: The Nature of Stereotypes ,[object Object],[object Object],[object Object],[object Object]
Examples of Stereotypes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cultural Stereotyping: What It Takes to Be a Global Manager (!) The Humility of the FRENCH The Generosity of the DUTCH The Candor of the JAPANESE The Charm of the GERMAN The Punctuality of the SPANIARD The Compassion of the ENGLISH The Team Spirit of the ARAB The Gentle Tact of the AUSTRALIAN The Efficiency of the RUSSIAN The Discipline of the ITALIAN The Patience and Language Ability of the AMERICAN
We look beyond stereotypes … ,[object Object],[object Object],[object Object],[object Object]
… Culture Markets & Leadership (B)
E. T. Hall’s High- and Low-Context Cultures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
A high-context culture emphasizes nonverbal messages and use communication as a means to promote smooth, harmonious relationships. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Hofstede’s Classifications of National Culture ,[object Object],[object Object],[object Object],[object Object]
… ,[object Object]
1. Individualistic vs. Collective Societies ,[object Object],[object Object],[object Object],[object Object]
2. High vs. Low Power Distance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. High vs. Low Uncertainty Avoidance Societies ,[object Object],[object Object],[object Object],[object Object]
4. Masculine vs. Feminine Cultures ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Fifth Dimension: Long-Term versus Short-Term Orientation ,[object Object],[object Object],[object Object],[object Object],[object Object]
An Example of US & Taiwan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Deal vs. Relationship Orientation ,[object Object],[object Object],[object Object],[object Object]
‘ Guanxi’ Exemplifies Relationship Orientation ,[object Object],[object Object],[object Object],[object Object]
Perceptions of Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is the Taiwanese Attitude towards Time? Relationships?
Monochronic vs. Polychronic Orientation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Perceptions of (Physical) Space ,[object Object],[object Object],[object Object],[object Object],[object Object]
Religion ,[object Object],[object Object],[object Object]
Role of Religion in Islamic Societies ,[object Object],[object Object],[object Object]
Language as a Key Dimension of Culture ,[object Object],[object Object],[object Object],[object Object]
 
The Environment Influences Language ,[object Object],[object Object],[object Object]
 
 
Culture and Contemporary Issues ,[object Object],[object Object],[object Object],[object Object],[object Object]
Are Cultures Converging? ,[object Object],[object Object],[object Object],[object Object]
Convergence of Cultures ,[object Object],[object Object],[object Object]
Managerial Guidelines for Cross-Cultural Success ,[object Object],[object Object],[object Object],[object Object],[object Object]
Personality Traits Necessary for Cross-Cultural Proficiency ,[object Object],[object Object],[object Object],[object Object]
Questions???
CULTURE TASK: US & MEXICO CKR ACTIVITY ,[object Object]
Task: Automobile Marketing ,[object Object],[object Object],[object Object]
Examine the following comparisons of Cultural Values ,[object Object],[object Object],[object Object]
Typical Country Values Mexico US ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What features would you emphasize? What attributes should you advertise?
Mexican Advertising Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
American Advertising Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Seminar: Culture Markets And Leadership [Ckr5]

  • 1. Culture: Markets and Leadership
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  • 10. Example: Cultural Differences in Entrepreneurship It’s been said that when someone in Hong Kong starts a new business venture, the entire family works around the clock to make it a success. In the U.S ., friends put up their money for the entrepreneur. In the U.K ., everyone tries to discourage the entrepreneur by explaining why it is likely to fail and then scratch his car. In Turkey , friends will ask the entrepreneur to hire their sons, nephews. In India/Brazil , the administrative system will put up monumental red tape.
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  • 27. Cultural Stereotyping: What It Takes to Be a Global Manager (!) The Humility of the FRENCH The Generosity of the DUTCH The Candor of the JAPANESE The Charm of the GERMAN The Punctuality of the SPANIARD The Compassion of the ENGLISH The Team Spirit of the ARAB The Gentle Tact of the AUSTRALIAN The Efficiency of the RUSSIAN The Discipline of the ITALIAN The Patience and Language Ability of the AMERICAN
  • 28.
  • 29. … Culture Markets & Leadership (B)
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  • 44. What is the Taiwanese Attitude towards Time? Relationships?
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  • 64. What features would you emphasize? What attributes should you advertise?
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