9. 1. 3 milliarder flere internetbrugere.
2. Fra 8 milliarder til 100 milliarder forbundne enheder (IoT).
3. Prisen for kortlægning af DNA: Under 50 ører.
4. 80% af alle operationer gennemføres af robotter.
5. IBM’sWatson er assisterende læge.
6. Rullestole erstattet af exoskeletons.
7. 3D printere kan 3D printe sig selv.
8. Op til 50 millioner selvkørende biler på vejene.
9. 40% af Fortune 500 virksomheder har lavet en Kodak.
10. Fra 20 år om at skabe en milliard virksomhed til…?
I 2025
43. THANK YOU
Laila Pawlak
Founder & CEO, DARE2
Adjunct faculty Singularity University
laila@DARE2.dk
+45 2924 5350
@DAREdk
Laila on Facebook
Connect on LinkedIn
DARE2
@DARE2mansion
Vermundsgade 13-15
2100 Copenhagen.
+45 2924 5350
www.DARE2.dk
www.DARE2mansion.com
www.thinkubator.dk
Hinweis der Redaktion
This i the Motorola's DynaTAC 8000X
State of the art mobile phone
1984
Weighing in at 2 pounds
costing nearly $4,000 (almost $9,000 today)
The Motorola's DynaTAC 8000X was so expensive that only this guy could afford it.
Back to the Motorola DynaTAC 8000X
In the early 80s McKinsey: estimated 1 million cellphones by 2000.
Casued AT&T not to go in.
There were 100 million
Vinosh Khosla
Co-founder sun microsystems.
Analyzed the mobile phone growth prediction from 2000 to 2010 from Gratner, McKinsey, Forrester- the worlds leading experts
Don’t assume – analyze.
2002: predcict 16% growth
By 2004: 100% growth
2004: predict collective predictions came to 14% by 2006
Actual numbers: 100%
2006: predict 12 %
Doubled again
2008: predict 10% growth
Another 100 % leap
Could you BE any more wrong?
What did all these predictions have in common?
They were made on a false premise.
That development is linear.
But in fact technology develops exponentially.
Instead of going 1,2,3,4,5 it goes, 1,2,4,8,16
40 gange rundt om jorden
We know this development from Moores law which says that computer power doubles app every 2 years.
This has masive importance for our companies
Differentiation
Retain
Biggest mistake in research is that you ask the wrong people about the wrong thing
Customer research is NOT sending a survey
It is indepht qualitative research – etnographic reasearch
Medical study lab 3 years. Developed a spray.
Design thinking
Explore, empathize, extract. Etnographic
Ideate
Prototype
New amazing methods of research through neuroscience.
In the future we’re competing for all of these
A way to stand out from the clutter,
get peoples time
and ultimatety their money
is staging extraordinary customer experiences
Upworthy draws massive amounts of attention to things that matter.
Upworthy is a website built entirely around making “meaningful” stories going viral.
Fast Company named them the fastest growing media company of all time in 2013 based on the 8.7 million unique visitors they had within their first six months.
50 mill. Each month
Also makes people LOOK better when sharing
Califiórnia water crisis
profit making enterprises within sustainable production and not-for-profit institutions and associations within cultural and social fields.
“my money does good”
shared mission to use finance to deliver sustainable economic, social and environmental development.
2009
serving 20 million customers;
AthGene helps fitness enthusiasts maintain their ideal body type by providing ongoing meal and exercise plans tailored specifically to their genetics
Oshbot from Lowes innovation lab
Oshbot
Sunday
Bying a home – biggest private investment.
Gamified, mobile, speed – rewards
video consultation with a Vitality GP within 48 hours, including Saturdays
Thync – FOCUS or ENERGY.
Paro – robot. Dissasters. Dementia.
Pebber – sold out in one minute. EMObot – read facial expressions
Products – are pakages
Colours
They sit next to each other – not opposite each other. All can see the screen
Jyske Bank Boxen
Uber: You are graded after the trip
Mediator between utility companies and customers.
Digital engagement and makes people understand their energy bill
Strike of genious is comparing to others
Steinway
In the future we’re competing for all of these
A way to stand out from the clutter,
get peoples time
and ultimatety their money
is staging extraordinary customer experiences
We start as entrepreneurs with a huge customer focus and then along the way we forget who it’s about.
Customers become numbers in spreadsheets and databases
Now more than ever we need to understand that it’s never about the technology – it’s about what we can do for people with technology